Prime Senior Placement Franchise FDD, Costs & Fees (2026)
Prime Senior Placement is a senior-placement franchise offering free advisory services that match older adults with retirement and care communities, serving families navigating complex options, and known for personalized consultations, escorted tours, and a low-overhead, home-based model for franchisees.
KEY FRANCHISE STATS
Franchisees
?
3
+
n.a.
n.a.
Franchise fee
?
$45,000
Investment
?
$75,000 - $113,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Prime Senior Placement is a senior care placement franchise focused on helping families find the right senior living communities at no cost to the client. The company was founded in 2021 in Birmingham, Alabama by experienced professionals in the senior care industry.
Prime Senior Placement was created to simplify the complex and emotional process of choosing senior housing. The franchise supports families through assessments, community matching, and placement decisions.
Prime Senior Placement is headquartered in Birmingham, Alabama and began franchising in 2022. Franchise owners operate a home-based business that connects seniors with Independent Living, Assisted Living, and Memory Care communities.
The franchise generates revenue through referral fees paid by senior living communities rather than charging families. This allows franchisees to provide a valuable, no-cost service to clients while building strong relationships with local providers.
Initial investment
The initial investment required for a Prime Senior Placement franchise is
$75,000 - $113,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$45,000
Franchise Location – Rent / Security Deposit
$0 – $2,000
Leasehold Improvements
$0 – $2,000
Supplies
$1,000 – $2,000
Signage
$0 – $3,000
Utility Deposits, Licenses, and Permits
$0 – $2,000
Professional Fees
$1,000 – $2,500
Computer Hardware and Software
$2,000 – $4,000
Travel and Living Expenses During Training
$2,000 – $4,000
Insurance
$2,000 – $4,500
Additional Funds – Initial 3 Months
$15,000 – $30,000
State Fees
$1,000 – $2,000
CRM Communication
$5,000 – $7,000
Communications Equipment
$1,000 – $3,000
Total Estimated Initial Investment
$75,000 – $113,000
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Type of Expenditure
Amount
Initial Franchise Fee
$45,000
Franchise Location – Rent / Security Deposit
$0 – $2,000
Leasehold Improvements
$0 – $2,000
Supplies
$1,000 – $2,000
Signage
$0 – $3,000
Utility Deposits, Licenses, and Permits
$0 – $2,000
Professional Fees
$1,000 – $2,500
Computer Hardware and Software
$2,000 – $4,000
Travel and Living Expenses During Training
$2,000 – $4,000
Insurance
$2,000 – $4,500
Additional Funds – Initial 3 Months
$15,000 – $30,000
State Fees
$1,000 – $2,000
CRM Communication
$5,000 – $7,000
Communications Equipment
$1,000 – $3,000
Total Estimated Initial Investment
$75,000 – $113,000
Franchise Disclosure Document
Below is Prime Senior Placement's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Prime Senior Placement had 4 total units in 2025, of which 3 were franchised-owned and 1 company-owned.
Prime Senior Placement offers a well-rounded training program designed to equip franchisees and key managers with the operational knowledge required to run their franchise successfully. The training includes pre-opening instruction, marketing education, and ongoing support. Below are the key components of the training program:
Initial Training Program Before opening, Prime Senior Placement provides a 24-hour classroom-based Initial Training Program to the majority owner, operating partner, and designated managers. This training must be successfully completed at a designated location such as Birmingham, Alabama. The franchisor covers training costs, but franchisees are responsible for all travel and living expenses.
Marketing Training A separate three-day (24-hour) marketing training program is delivered at the franchisee’s location, usually at or right before opening. It focuses on promoting the franchise and implementing the franchisor’s marketing systems effectively. This ensures the franchisee is prepared to attract and retain clients from day one.
Additional and Refresher Training Franchisees may be required to attend additional or refresher training sessions at the franchisor’s discretion. These may occur at various locations and cost $350 per day plus travel and lodging expenses. Franchisees are also expected to train replacement or new management personnel at approved sites.
Territory Protection
Prime Senior Placement grants franchisees a Designated Territory, defined in the Franchise Agreement, which typically includes either 30 licensed senior living communities or a population of 400,000 people. Within this area, franchisees are not permitted to advertise, recruit, or solicit clients outside of their designated territory without prior written consent from the franchisor.
If permission is withdrawn or another franchisee is awarded the area, the original franchisee must cease operations there and transfer all related customer information to the franchisor.
Although Prime Senior Placement provides a specific territory, it does not guarantee exclusivity. The franchisor reserves the right to grant franchises or operate businesses both inside and outside of the Designated Territory, provided they are not Competitive Businesses.
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