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Owl Be There Franchise FDD, Costs & Fees (2026)

Owl Be There offers senior living placement services, helping families find the best care options for their loved ones with personalized guidance and support.

KEY FRANCHISE STATS

Franchisees

?

5
+
150%
150%
Franchise fee

?

$54,400
Investment

?

$89,000 - $105,000
Revenue (AUV)

?

Undisclosed

$82,000

+
-0.6%
-0.6%
Sign up to unlock

Founded in 2013 by David and Laura Greenwood, Owl Be There is dedicated to improving the lives of seniors by empowering them to make wise, informed choices about their living and care options. Headquartered in Springfield, Virginia, the company began franchising in 2020, offering entrepreneurs the opportunity to join their mission-driven network.

Owl Be There specializes in providing personalized guidance to seniors and their families, helping them navigate the complex landscape of senior housing and care options.

Their services include assistance with finding assisted living, Alzheimer's and memory care, home care services, temporary respite stays, independent senior living, and continuing care retirement communities (CCRCs). Notably, their services are always free to seniors and their families, as they are compensated by their network of senior living and care providers.

What sets Owl Be There apart is their "White Glove" approach, offering exceptional, end-to-end guidance tailored to each individual's unique needs. Their local specialists are deeply familiar with the communities they serve, ensuring that recommendations are well-informed and personalized.

Initial investment

The initial investment required for a Owl Be There franchise is $89,000 - $105,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $54,400
Onboarding and Training Fee $10,000
Travel & Expenses During Training $2,000 to $3,900
Start-Up Kit Fee $4,000
CSA Certification $990
NPRA Membership $399
Computer System $1,800 to $2,500
General Supplies $100 to $300
Insurance $1,800 to $2,600
Professional Fees, Business Licenses, Legal Fees $1,500 to $3,500
Rent and Utilities $0
Additional Funds – 3 Months $12,000 to $22,000
TOTAL $88,989 to $104,589

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Type of Expenditure Amount
Initial Franchise Fee $54,400
Onboarding and Training Fee $10,000
Travel & Expenses During Training $2,000 to $3,900
Start-Up Kit Fee $4,000
CSA Certification $990
NPRA Membership $399
Computer System $1,800 to $2,500
General Supplies $100 to $300
Insurance $1,800 to $2,600
Professional Fees, Business Licenses, Legal Fees $1,500 to $3,500
Rent and Utilities $0
Additional Funds – 3 Months $12,000 to $22,000
TOTAL $88,989 to $104,589

Franchise Disclosure Document

Below is Owl Be There's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

Owl Be There had 6 total units in 2025, of which 5 were franchised-owned and 1 company-owned.

Frequently Asked Questions

Competitors

Below are some of

Owl Be There

key competitors in the

Other Senior Care

sector.

Franchise
Franchisees
Royalty fee
Total investment
Revenue
Unlock
EBITDA
Unlock

5

New
+
150%
150%

6.5% - 10%

$89,000

-

$105,000

$82,000

n.a.

$xxx,xxx

n.a.

xx%

n.a.

Training

Owl Be There provides a structured training program for franchisees to ensure successful operation of their business. The training offered by the Franchisor includes the following key programs:

  1. Initial Training Program: The Operating Principal must complete this comprehensive program within 90 days of the agreement's effective date. This training covers the OBT system's standards, methods, procedures, and techniques. It includes on-the-job and in-person elements and may also be delivered via Zoom or teleconference. Additional attendees may be allowed at OBT’s discretion, and all participants may need to pass tests and receive certification before offering services.
  2. Ongoing Training and Refresher Courses: Franchisees must attend up to five days of annual ongoing or refresher training as specified by OBT. These sessions help maintain brand standards and adapt to any procedural updates.
  3. Annual Convention: Franchisees are required to attend an annual convention organized by OBT, which may last up to three days. The convention serves as a platform for further education, networking, and updates.

Territory Protection

Owl Be There assigns each franchisee a defined territory based on factors like population and demographics. Franchisees may only offer services within this area and need written consent to operate outside it.

However, the franchise does not offer exclusive territory protection. Owl Be There may operate or authorize other outlets, serve National Accounts, or introduce similar services within any territory, even if it impacts existing franchisees.

Competitors

Below are some of Owl Be There's key competitors in the Other Senior Care sector.

Prime Senior Placement

Franchisees

?

3
+
n.a.
n.a.
Investment

?

$75,000 - $113,000
Revenue

?

Sign up to unlock
Undisclosed

$0

Owl Be There

Franchisees

?

5
+
150%
150%
Investment

?

$89,000 - $105,000
Revenue

?

Sign up to unlock
Undisclosed

$82,000

HomeCare Advocacy Network

Franchisees

?

12
+
50%
50%
Investment

?

$131,000 - $213,000
Revenue

?

Sign up to unlock
Undisclosed

$380,000

Senior Care Authority

Franchisees

?

98
+
38%
38%
Investment

?

$60,000 - $106,000
Revenue

?

Sign up to unlock
Undisclosed

$143,000

Assisted Living Locators

Franchisees

?

145
+
11%
11%
Investment

?

$75,000 - $95,000
Revenue

?

Sign up to unlock
Undisclosed

$134,000

Oasis Senior Advisors

Franchisees

?

108
+
3%
3%
Investment

?

$67,000 - $112,000
Revenue

?

Sign up to unlock
Undisclosed

$190,000

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