SealMaster Franchise FDD, Costs & Fees (2025)

SealMaster provides pavement and asphalt maintenance products and services, helping clients protect and preserve their asphalt investments.

Founded in 1969, SealMaster has established itself as a premier provider of pavement maintenance products and equipment. The company began franchising in 1993, offering entrepreneurs the opportunity to manufacture and distribute SealMaster’s proprietary pavement sealers along with a comprehensive line of related materials.

SealMaster is headquartered in Sandusky, Ohio, and has grown to become a widely recognized brand in the pavement maintenance industry. SealMaster franchises provide a wide array of products designed for the upkeep and repair of various pavement surfaces, such as driveways, parking lots, and roadways.

Their catalog includes pavement sealers, crack fillers, concrete repair materials, patching products, equipment, traffic paints, sport surfacing solutions, and specialized tools. This diverse product offering makes SealMaster a go-to source for pavement professionals and municipalities alike.

What differentiates SealMaster from its competitors is its vertically integrated franchise model and unwavering commitment to franchisee support. Franchise owners benefit from extensive training, ongoing marketing assistance, and technical support, all of which contribute to long-term success.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $35,000
Lease/Security Deposit $4,000 - $10,000
Utility Deposits $0 - $2,000
Leasehold Improvements $1,000 - $20,000
Furniture, Fixtures and Equipment $8,000 - $10,000
Initial Inventory $100,000 - $150,000
Insurance $10,000 - $30,000
Plant Package $300,000 - $400,000
Training $3,000 - $5,000
Grand Opening Advertising $2,000
Office Equipment & Supplies $0 - $3,000
Permits $0 - $5,000
Signage $1,800 - $3,000
Vehicles $0 - $1,500
Tanker $15,000 - $25,000
Bulk Storage Tanks $0 - $23,000
Rental Equipment $0 - $50,000
Additional Funds (2 months) $100,000 - $150,000
TOTAL $579,800 - $924,500
Type of Expenditure Amount
Initial Franchise Fee $35,000
Lease/Security Deposit $4,000 - $10,000
Utility Deposits $0 - $2,000
Leasehold Improvements $1,000 - $20,000
Furniture, Fixtures and Equipment $8,000 - $10,000
Initial Inventory $100,000 - $150,000
Insurance $10,000 - $30,000
Plant Package $300,000 - $400,000
Training $3,000 - $5,000
Grand Opening Advertising $2,000
Office Equipment & Supplies $0 - $3,000
Permits $0 - $5,000
Signage $1,800 - $3,000
Vehicles $0 - $1,500
Tanker $15,000 - $25,000
Bulk Storage Tanks $0 - $23,000
Rental Equipment $0 - $50,000
Additional Funds (2 months) $100,000 - $150,000
TOTAL $579,800 - $924,500

Franchise Disclosure Document

Competitors

Below are some of

SealMaster

key competitors in the

Maintenance

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

43

New
+
0%
0%

$35,000

$580,000

$925,000

n.a.

$12,361,000

$xxx,xxx

51.9%

xx%

n.a.

n.a.

xx%

n.a.

Access the most comprehensive franchise database

For franchisees

Find the best franchises to invest into

For franchisors

Compare your brand to competitors

Upgrade to Pro to get access to:
Total investment

?

Revenue (AUV)

?

Revenue growth (last 3 years)

?

Profit margin

?

Franchise Disclosure Documents
Advanced filtering and sorting
Watchlist

?

Priority support

?

See our plans

A comprehensive and transparent look at franchising finances. The inclusion of profit margins and disclosure documents offers insights you can’t find elsewhere. Essential for anyone considering a franchise investment.

Darren M.

Franchisee

Been waiting for years for this. All the most important franchises and their latest Franchise Documents to download. The team also updates the franchises very quickly.

Emily V.

Franchisee

Number of units

Training

SealMaster provides a structured training program to its franchisees as part of its franchise system:

  1. Initial Orientation and Training Program
    SealMaster offers an initial orientation and training program at its headquarters or another designated location. This program, which lasts up to three weeks, is mandatory for the franchisee, the designated manager, and the outside sales person. It covers all major aspects of operating a SealMaster franchise. The franchisee is responsible for all related expenses, including travel, accommodation, and salaries.
  2. On-Site Opening Assistance
    Franchisor sends a representative to the franchisee's premises for 2 to 5 days before opening to assist with setting up operations and training staff on necessary procedures and techniques.
  3. Additional Tailored Training
    Upon request and depending on need, SealMaster may provide additional training tailored to specific issues identified by the franchisee. Although the training itself is not charged, the franchisee must cover all related expenses.
  4. Training for New or Additional Managers
    If new managers are appointed after the initial training, SealMaster will provide training to them at the franchisee’s expense. These managers must also complete the training successfully at a designated location.

Territory Protection

SealMaster grants each franchisee a protected "Area of Primary Responsibility" (APR), defined by geographic boundaries. Within this area, the franchisor will not grant another SealMaster franchise of the same type.

However, SealMaster and its affiliates may still operate or authorize other types of businesses within the APR, including servicing national or regional accounts. These operations may use the SealMaster brand or other trademarks without compensating the franchisee.

Competitors

Softroc

Softroc provides durable and customizable rubberized surfacing solutions for various applications, enhancing safety and aesthetics in outdoor spaces.

Franchisees

?

25
+
n.a.
n.a.
Investment

?

$94,000 - $179,000

ServiceMaster

ServiceMaster offers residential and commercial cleaning and restoration services, addressing various cleaning and disaster recovery needs.

Franchisees

?

2157
+
-4%
-4%
Investment

?

$88,000 - $125,000

SealMaster

SealMaster provides pavement and asphalt maintenance products and services, helping clients protect and preserve their asphalt investments.

Franchisees

?

43
+
0%
0%
Investment

?

$580,000 - $925,000

SealKing

SealKing specializes in pavement maintenance and sealcoating services, enhancing the appearance and longevity of asphalt surfaces.

Franchisees

?

23
+
5%
5%
Investment

?

$58,000 - $108,000

Sam the Concrete Man

Sam the Concrete Man specializes in concrete restoration and repair, offering services to enhance the durability and aesthetics of concrete surfaces.

Franchisees

?

81
+
103%
103%
Investment

?

$92,000 - $146,000

Jet-Black

Jet-Black offers asphalt maintenance services, including sealcoating, crack filling, and asphalt repair, to extend the life of driveways and parking lots.

Franchisees

?

93
+
-4%
-4%
Investment

?

$67,000 - $116,000