SealKing Franchise FDD, Costs & Fees (2025)

SealKing specializes in pavement maintenance and sealcoating services, enhancing the appearance and longevity of asphalt surfaces.

Founded in 1991 and based in Lakeville, Minnesota, SealKing has built a reputation as a top-tier provider of sealcoating and asphalt repair services. The company started franchising in 1997, steadily growing its presence across Minnesota, Wisconsin, and Iowa.

SealKing focuses on delivering high-quality sealcoating solutions for driveways and parking lots, alongside expert asphalt repair services.

What sets SealKing apart is its use of cutting-edge tools and equipment, enabling each franchise unit to transport up to 300 gallons of material per job. This reduces downtime for resupply and boosts productivity on-site, helping position SealKing as an industry leader in efficiency and innovation.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $20,000
Initial Advertising $2,000 – $5,000
Travel and Living Expense While Training $300 – $600
Truck (Lease or Purchase) $3,000 – $40,000
Tools & Equipment for Application of Sealer $3,000 – $5,000
Custom Seal King Trailer (with hot-melter and tank) $20,000 – $22,000
Initial Supply of Sealer, Crack Filler and Other Seal King Supplies $800 – $1,000
Cellular Telephone $50 – $200 plus monthly charge
Office Supply and Equipment $400 – $600
Computer $500 – $1,500
Working Capital $8,000 – $12,000
TOTAL $58,050 – $107,900

Franchise Disclosure Document

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Training

The Seal King franchise offers a detailed and multi-layered training program to equip franchisees and their teams for successful operations. Here’s a numbered summary of the training provided:

  1. Initial Training Program
    Franchisees and their General Manager must attend approximately eight hours of classroom training over two days and two to five business days of supervised field training, covering daily operations, inventory, scheduling, and equipment use.
  2. Topic-Specific Training Modules
    The program includes focused modules on accounting, advertising methods, estimating, equipment operation, and product application, delivered at the Seal King headquarters or in the field.
  3. Ongoing Training
    The franchisor may require up to 30 hours of additional training during the agreement term, covering topics they choose, to ensure continuous improvement.

Territory Protection

The Seal King franchise grants each franchisee a specific geographic Territory, usually covering one municipality, where they have the right to operate their business. Within this Territory, no other Seal King franchise or company-owned business will be allowed without the franchisee’s consent, ensuring a level of protection.

However, the franchisor retains the right to operate or franchise businesses under other names or trademarks within the same area. While the Territory offers certain protections, it is not fully exclusive, as the franchisor and its affiliates may sell products or services under different brands within or outside the franchisee’s Territory.

Number of units

2025
Franchised units

22

23

23

Company-owned units

1

0

0

Total units

23

23

23

Competitors

Softroc

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n.a.
n.a.

ServiceMaster

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$88,000
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$125,000
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-4%
-4%

SealMaster

Investment required
$580,000
-
$925,000
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43
+
0%
0%

Sam the Concrete Man

Investment required
$92,000
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$146,000
Franchisees
81
+
103%
103%

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