SealKing: Setting the Standard in Asphalt Repair and Sealcoating

Founded in 1991 and based in Lakeville, Minnesota, SealKing has built a reputation as a top-tier provider of sealcoating and asphalt repair services. The company started franchising in 1997, steadily growing its presence across Minnesota, Wisconsin, and Iowa.

SealKing focuses on delivering high-quality sealcoating solutions for driveways and parking lots, alongside expert asphalt repair services.

What sets SealKing apart is its use of cutting-edge tools and equipment, enabling each franchise unit to transport up to 300 gallons of material per job. This reduces downtime for resupply and boosts productivity on-site, helping position SealKing as an industry leader in efficiency and innovation.

Training

The Seal King franchise offers a detailed and multi-layered training program to equip franchisees and their teams for successful operations. Here’s a numbered summary of the training provided:

1. Initial Training Program
   Franchisees and their General Manager must attend approximately eight hours of classroom training over two days and two to five business days of supervised field training, covering daily operations, inventory, scheduling, and equipment use.
2. Topic-Specific Training Modules
   The program includes focused modules on accounting, advertising methods, estimating, equipment operation, and product application, delivered at the Seal King headquarters or in the field.
3. Ongoing Training
   The franchisor may require up to 30 hours of additional training during the agreement term, covering topics they choose, to ensure continuous improvement.
4. Optional Additional Training
   Franchisees can request optional training on special topics, with the franchisor charging a fee and the franchisee covering all related expenses.
5. Training for New Managers
   If a franchisee hires a new General Manager without prior training, they must complete the prescribed training before taking on operational responsibilities.

Territory Protection

The Seal King franchise grants each franchisee a specific geographic Territory, usually covering one municipality, where they have the right to operate their business. Within this Territory, no other Seal King franchise or company-owned business will be allowed without the franchisee’s consent, ensuring a level of protection.

However, the franchisor retains the right to operate or franchise businesses under other names or trademarks within the same area. While the Territory offers certain protections, it is not fully exclusive, as the franchisor and its affiliates may sell products or services under different brands within or outside the franchisee’s Territory.

Franchisees are required to strictly operate only within their assigned Territory and may face penalties or termination for violating this rule. They also have no automatic right or option to acquire additional or neighboring Territories unless approved by the franchisor.