Roly Poly serves a variety of rolled sandwiches and wraps, offering fresh and flavorful meal options in a convenient format.
KEY FRANCHISE STATS
Franchisees
?
25
+
-22%
-22%
Franchise fee
?
$22,500
Investment
?
$107,000 - $227,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Roly Polyis a distinctive sandwich franchise known for its rolled tortilla sandwiches, offering a healthier and flavorful twist on traditional deli fare. Founded in 1996 by Linda Wolf and Julie Reid in Atlanta, Georgia, the brand quickly built a following for its unique concept.
Franchising began in 1997, allowing the business to expand beyond its initial location.
Headquartered in Alpharetta, Georgia, Roly Poly serves over 50 varieties of rolled sandwiches, along with soups and salads.
The franchise emphasizes fresh, high-quality ingredients and accommodates a wide range of dietary needs, including vegetarian and low-carb options. This attention to customer preferences and quality differentiates Roly Poly in the fast-casual market.
Initial investment
The initial investment required for a Roly Poly franchise is
$107,000 - $227,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$22,500
Initial Tuition Fee
$2,500
Travel and Living Expenses for Pre-training and grand opening training
$500 to $1,000
Initial Rent and Security Deposit
$4,500 to $11,000
Construction and Leasehold Improvements
$25,000 to $90,000
Signage, Menu Boards
$5,000 to $10,000
Equipment
$32,500 to $47,500
Initial Inventory of Products
$4,000 to $8,000
Cash Register/POS Equipment
$2,000 to $5,000
Utility Deposits
$1,000 to $3,000
Business Licenses
$50 to $200
Architect
$500 to $3,000
Insurance
$1,500 to $3,000
Additional Funds (6 months)
$5,000 to $20,000
TOTAL
$106,550 to $226,700
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Type of Expenditure
Amount
Initial Franchise Fee
$22,500
Initial Tuition Fee
$2,500
Travel and Living Expenses for Pre-training and grand opening training
$500 to $1,000
Initial Rent and Security Deposit
$4,500 to $11,000
Construction and Leasehold Improvements
$25,000 to $90,000
Signage, Menu Boards
$5,000 to $10,000
Equipment
$32,500 to $47,500
Initial Inventory of Products
$4,000 to $8,000
Cash Register/POS Equipment
$2,000 to $5,000
Utility Deposits
$1,000 to $3,000
Business Licenses
$50 to $200
Architect
$500 to $3,000
Insurance
$1,500 to $3,000
Additional Funds (6 months)
$5,000 to $20,000
TOTAL
$106,550 to $226,700
Franchise Disclosure Document
Below is Roly Poly's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Roly Poly had 25 total units in 2023, of which 25 were franchised-owned and 0 company-owned.
Roly Poly provides a multi-stage training program for its franchisees and their staff to ensure effective business operation. The training includes both pre-opening and ongoing sessions. Here are the components:
Pre-Training Program: Conducted over 6 days at a designated Roly Poly location, this training is mandatory for the franchisee and their designated manager. It covers essential operations, including food preparation, cleanliness, employee management, and health code compliance.
Grand Opening Training: Spanning 12 days (2 days before and 10 days after the opening), this program occurs at the franchisee's unit. It ensures the franchisee and their team are prepared for actual store operations during the launch phase.
Ongoing Training and Counseling: Roly Poly may require attendance at up to two days of additional training annually. This can take place through seminars, site visits, or digital communication, with the franchisor covering instruction materials but not travel or lodging expenses.
Territory Protection
Roly Poly provides a form of territorial protection to its franchisees through designated “Delivery Areas” and, in some cases, “Development Territories.” Franchisees are typically granted an exclusive Delivery Area, within which the franchisor will not authorize other franchisees or company-owned units to deliver, as long as the franchisee continues to meet service expectations.
However, Roly Poly may redefine the Delivery Area if it believes the franchisee cannot adequately serve it, and this redefinition does not entitle the franchisee to compensation.
For franchisees operating under an Area Development Agreement, Roly Poly grants a Development Territory, within which only the franchisee can open new units, provided they meet the development schedule and remain in compliance.
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