Pure Sweat Sauna Studio Franchise FDD, Costs & Fees (2026)

Pure Sweat Sauna Studio offers infrared sauna sessions, promoting relaxation, detoxification, and overall well-being through heat therapy.

KEY FRANCHISE STATS

Franchisees

200%

Franchise fee

$45,000

Investment

$557,000 - $891,000

Revenue (AUV)

$339,000

-41.2%

Founded by Candice Bruder in 2017 in Nashville, Tennessee, Pure Sweat Sauna Studio has established a distinctive presence in the wellness sector. The franchise embarked on its franchising journey in 2018, operating under two brands: Pure Sweat + Float Studio and Pure Sweat Sauna Studio.

Pure Sweat Studios offers a unique blend of wellness therapies, including infrared saunas, float therapy, and contrast therapy featuring a cold plunge. These offerings address the growing public interest in self-care and wellness.

More than just health treatment centers, the studios are designed to serve as community hubs where clients can connect, learn, and find inspiration.

Initial investment

The initial investment required for a Pure Sweat Sauna Studio franchise is $557,000 - $891,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Initial Franchise Fee	$45,000
Initial Training Fee	$7,500
Travel Expenses to Corporate Training	$1,200 – $3,500
Rent and Utilities – Three Months	$12,000 – $27,000
Design, Architecture, and Engineering	$7,500 – $15,000
Leasehold Improvements	$275,000 – $482,500
Furniture and Fixtures	$29,800 – $35,950
Equipment	$89,000 – $135,640
Permits and Permit Management	$3,000 – $5,000
Signage	$19,000 – $24,000
Computer, Software, and Point of Sale System	$2,835 – $4,420
Initial Marketing Spend	$15,000 – $30,000
Initial Inventory	$9,000 – $13,250
Professional Fees	$4,000 – $6,000
Insurance Deposits – Three Months	$2,500 – $3,000
Additional Funds – Three Months	$35,000 – $53,000
Total Estimate	$557,335 – $890,760

Type of Expenditure	Amount
Initial Franchise Fee	$45,000
Initial Training Fee	$7,500
Travel Expenses to Corporate Training	$1,200 – $3,500
Rent and Utilities – Three Months	$12,000 – $27,000
Design, Architecture, and Engineering	$7,500 – $15,000
Leasehold Improvements	$275,000 – $482,500
Furniture and Fixtures	$29,800 – $35,950
Equipment	$89,000 – $135,640
Permits and Permit Management	$3,000 – $5,000
Signage	$19,000 – $24,000
Computer, Software, and Point of Sale System	$2,835 – $4,420
Initial Marketing Spend	$15,000 – $30,000
Initial Inventory	$9,000 – $13,250
Professional Fees	$4,000 – $6,000
Insurance Deposits – Three Months	$2,500 – $3,000
Additional Funds – Three Months	$35,000 – $53,000
Total Estimate	$557,335 – $890,760

Franchise Disclosure Document

Below is Pure Sweat Sauna Studio's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

Pure Sweat Sauna Studio had 9 total units in 2025, of which 9 were franchised-owned and 0 company-owned.

Frequently Asked Questions

Competitors

Below are some of

Pure Sweat Sauna Studio

key competitors in the

Massage & Spa

sector.

Franchise

Upgrade

New

200%

6.00%

$557,000

$891,000

$339,000

27.1%

Balensi Spa

$100K - $200K

New

n.a.

6.00%

$183,000

$433,000

n.a.

Cloud 9 Foot Spa

$200K - $500K

New

n.a.

5.00%

$262,000

$525,000

n.a.

Hand & Stone Massage and Facial Spa

Over $500K

580

New

19%

6.00%

$579,000

$872,000

$1,312,000

21.6%

Brilliant Massage & Skin

$100K - $200K

New

n.a.

6.00%

$121,000

$255,000

n.a.

Squeeze

Over $500K

New

n.a.

6.00%

$544,000

$890,000

n.a.

Spavia

$200K - $500K

New

11%

6.00%

$496,000

$796,000

$1,056,000

26.3%

Training

The franchisor for Pure Sweat Studios provides comprehensive training to franchisees, encompassing several essential components:

Initial Training Program Before commencing business operations, franchisees (or owners) must participate in and successfully complete the franchisor's initial training program. This program includes both classroom instruction and hands-on training.

The classroom instruction is delivered via video conference or other technology, while the hands-on training takes place at one of the Pure Sweat Studio locations in Nashville, Tennessee. The franchisor reserves the right to adjust the duration or content of the training program for trainees with relevant prior experience.

Onsite Training Beyond the initial training, franchisees receive approximately 24 hours of onsite training at their own studio. This training includes consultation, advice, and hands-on support provided within two weeks before or after the studio's opening.

Additional Training and Consulting Services The franchisor may also offer additional training and consulting services upon request from the franchisee. These additional training programs can be either mandatory or optional, and the franchisor may charge a reasonable fee for these services.

Territory Protection

Pure Sweat Studios offers territory protection to its franchisees, ensuring a secure market area. The franchisor assigns a protected territory to each franchisee, taking into account market variables such as population density and demographic data.

Within this protected territory, the franchisor guarantees that it will not establish or authorize any other Pure Sweat Studio businesses, provided the franchisee remains in compliance with their agreement.