Pure Green Franchise FDD, Costs & Fees (2025)

Juice and smoothie bar franchise featuring a menu of organic juices, smoothies, and acai bowls, promoting a healthy and nutritious lifestyle.

KEY FRANCHISE STATS

Franchisees

?

42
+
180%
180%
Franchise fee

?

$40,000
Investment

?

$177,000 - $494,000
Revenue (AUV)

?

Undisclosed

$597,000

+
-10.2%
-10.2%

Pure Green is a rapidly expanding franchise specializing in cold-pressed juices, smoothies, acai bowls, and superfood products. Founded in 2014 by Ross Franklin in New York City, Pure Green was created with a mission to build healthier communities by providing access to nutrient-rich, great-tasting products. 

The company quickly grew from a few brick-and-mortar stores in New York City to a nationwide franchise and wholesale business, providing cold-pressed juices and other products to high-end hotels, professional athletes, and health-conscious consumers across the United States.

Headquartered in New York, Pure Green began franchising in 2019.

What sets Pure Green apart from other juice bar franchises is its commitment to using the highest-quality ingredients and superfoods to create products that not only taste great but also provide optimal nutrition.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $40,000
Leasehold Improvements $60,000 to $250,000
Real Estate/Rent $2,000 to $12,500
Utility Deposits $150 to $400
Furniture, Fixtures & Equipment $50,000 to $90,000
Initial Inventory $2,500 to $10,000
Insurance $300 to $1,500
Signage $2,000 to $12,000
Office Equipment & Supplies $250 to $500
Pre-Opening Expenses $2,500 to $10,000
Computer Equipment (Hardware, Software, POS System, etc.) $750 to $1,500
Training $1,500 to $4,000
Licenses & Permits $1,500 to $3,000
Legal & Accounting $1,000 to $3,500
Grand Opening Advertising $1,000 to $5,000
Additional Funds – three months $12,000 to $50,000
Total $177,450 to $493,900
Type of Expenditure Amount
Initial Franchise Fee $40,000
Leasehold Improvements $60,000 to $250,000
Real Estate/Rent $2,000 to $12,500
Utility Deposits $150 to $400
Furniture, Fixtures & Equipment $50,000 to $90,000
Initial Inventory $2,500 to $10,000
Insurance $300 to $1,500
Signage $2,000 to $12,000
Office Equipment & Supplies $250 to $500
Pre-Opening Expenses $2,500 to $10,000
Computer Equipment (Hardware, Software, POS System, etc.) $750 to $1,500
Training $1,500 to $4,000
Licenses & Permits $1,500 to $3,000
Legal & Accounting $1,000 to $3,500
Grand Opening Advertising $1,000 to $5,000
Additional Funds – three months $12,000 to $50,000
Total $177,450 to $493,900

Franchise Disclosure Document

Create an account to access and download this FDD. For more information, see our plans here.

Number of units

Training 

Pure Green Franchise provides comprehensive training and support to its franchisees to ensure they can successfully operate their locations. The training program includes both hands-on and online components.

1. Pure Green University: This is an online training platform that covers all aspects of running a Pure Green franchise. It includes modules on product education, systems, processes, and marketing. The platform is designed to provide franchisees with all the knowledge they need to operate their business effectively.

2. Hands-On Training: Pure Green offers hands-on training that guides franchisees through the staffing and training processes for their location. This involves helping franchisees understand the day-to-day operations of a Pure Green store, including customer service, inventory management, and sales techniques.

3. Ongoing Support: Beyond initial training, Pure Green provides continuous support to franchisees. This includes assistance with site selection, lease negotiation, design and construction of the store, and marketing strategies. Pure Green’s team is dedicated to helping franchisees every step of the way, from the initial idea to the grand opening and beyond.

Territory Protection

Pure Green Franchise offers territory protection to its franchisees. This protection ensures that each franchisee has exclusive rights to operate within a defined geographical area, reducing direct competition from other Pure Green locations. 

By providing this territorial exclusivity, Pure Green aims to help franchisees maximize their customer base and profitability within their designated market.

This approach allows franchisees to focus on building their business and establishing strong community connections without the concern of overlapping market areas. 

Competitors

Below are some of

Pure Green

key competitors in the

Healthy

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Sign up
Gross Profit
Sign up
EBITDA
Sign up

42

New
+
180%
180%

$40,000

$177,000

$494,000

n.a.

$597,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Taim Mediterranean Kitchen

Taim Mediterranean Kitchen is a fast-casual Mediterranean franchise offering falafel, hummus, shawarma bowls, and pitas, serving health-conscious guests including vegan and gluten-free diners, and known for bold spices, customizable meals, and vibrant, market-fresh ingredients.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$234,000 - $753,000

Oakberry Store

Oakberry Store is a health-focused fast-casual franchise offering organic açaí bowls and smoothies, serving on-the-go customers seeking nutritious options, and known for customizable bowls, streamlined small-format stores, and a rapidly expanding global footprint in more than thirty-five countries.

Franchisees

?

24
+
n.a.
n.a.
Investment

?

$65,000 - $300,000

Dirt Juicery

Dirt Juicery is a health-focused juice-bar franchise offering cold-pressed juices, superfood smoothies and nutrient-dense bowls, serving wellness-oriented customers and active locals, and known for organic ingredients, plant-based menus, bright interiors and a community-driven approach to everyday nourishment.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$162,000 - $270,000

Sip Fresh

Sip Fresh is a beverage franchise offering handcrafted fruit-based juices, teas, and bowls, serving mall shoppers and health-conscious guests, and known for vibrant displays, interactive ordering, and freshly prepared drinks highlighting real fruit, bold flavors, and an engaging in-store experience.

Franchisees

?

1
+
0%
0%
Investment

?

$234,000 - $421,000

Bowl Boss Acai

Bowl Boss Açaí is a health-food-café franchise offering customizable acai bowls, smoothies and wellness snacks, serving health-conscious consumers and casual café guests, and known for premium ingredients, modern décor and strong franchise scalability.

Franchisees

?

5
+
400%
400%
Investment

?

$107,000 - $559,000

Tru Bowl Superfood Bar

Tru Bowl Superfood Bar is a health-food café franchise offering açaí bowls, juices and customizable wellness meals, serving health-conscious consumers and casual café guests, and known for modern branding, efficient service and appealing studio-style footprint.

Franchisees

?

13
+
333%
333%
Investment

?

$205,000 - $332,000

Our latest newsletters

Franchising 101

Is This Franchise the Right Fit for You?

December 15, 2025
Due Diligence & Decision-Making

Choosing a franchise goes beyond reviewing fees and financials — it requires an honest assessment of your goals, skills, and risk tolerance. This article outlines the key questions prospective owners should ask before committing. It helps clarify whether the opportunity aligns with your lifestyle, long-term plans, and operational preferences.

Franchisee Validation: Interviews, Reference Checking, Site Visits

December 15, 2025
Due Diligence & Decision-Making

Speaking with current and former franchisees is one of the most reliable ways to understand how a franchise really operates. This guide explains how to conduct validation calls, what questions to ask, and how to identify patterns in feedback. It provides a practical framework for uncovering real performance expectations and support quality.

How to Evaluate a Franchise Opportunity (Industry, Brand Strength, Market Fit)

December 15, 2025
Due Diligence & Decision-Making

Not all franchise opportunities offer the same potential. This article breaks down how to evaluate a brand’s industry, financial health, support systems, and competitive positioning. It helps prospective buyers compare options and identify franchises with strong long-term viability.

Building a Franchise Business Plan & Pro Forma Financials

December 15, 2025
Costs, Fees and Financing

A clear, well-structured business plan is essential for securing financing and preparing for the realities of franchise ownership. This article explains how to build a plan that covers market analysis, operations, staffing, and local marketing. It also outlines how to create realistic pro forma financials, including revenue projections, startup costs, and break-even analysis. Readers gain a practical framework they can use when applying for loans or planning their first years of operations.