Pure Green

Pure Green Franchise FDD, Costs & Fees (2025)

Juice and smoothie bar franchise featuring a menu of organic juices, smoothies, and acai bowls, promoting a healthy and nutritious lifestyle.

Pure Green is a rapidly expanding franchise specializing in cold-pressed juices, smoothies, acai bowls, and superfood products. Founded in 2014 by Ross Franklin in New York City, Pure Green was created with a mission to build healthier communities by providing access to nutrient-rich, great-tasting products. 

The company quickly grew from a few brick-and-mortar stores in New York City to a nationwide franchise and wholesale business, providing cold-pressed juices and other products to high-end hotels, professional athletes, and health-conscious consumers across the United States.

Headquartered in New York, Pure Green began franchising in 2019.

What sets Pure Green apart from other juice bar franchises is its commitment to using the highest-quality ingredients and superfoods to create products that not only taste great but also provide optimal nutrition.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $40,000
Leasehold Improvements $60,000 to $250,000
Real Estate/Rent $2,000 to $12,500
Utility Deposits $150 to $400
Furniture, Fixtures & Equipment $50,000 to $90,000
Initial Inventory $2,500 to $10,000
Insurance $300 to $1,500
Signage $2,000 to $12,000
Office Equipment & Supplies $250 to $500
Pre-Opening Expenses $2,500 to $10,000
Computer Equipment (Hardware, Software, POS System, etc.) $750 to $1,500
Training $1,500 to $4,000
Licenses & Permits $1,500 to $3,000
Legal & Accounting $1,000 to $3,500
Grand Opening Advertising $1,000 to $5,000
Additional Funds – three months $12,000 to $50,000
Total $177,450 to $493,900

Franchise Disclosure Document

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Competitors

Below are some of

Pure Green

key competitors in the

Healthy

sector.

Started franchising
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Franchise fee

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Royalty fee

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Revenue (AUV)

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Gross Profit

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EBITDA

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Home-based

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Passive investment

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FDD
Pure Green
2019
42
+
180%
180%
$40,000
6.00%

$177,000

-

$494,000

n.a.

$597,000

Upgrade

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
No
Upgrade
No
No
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No
2023
3
+
n.a.
n.a.
$25,000
5.00%

$252,000

-

$648,000

Upgrade

n.a.

$427,000

63.0%

n.a.

Upgrade

n.a.

n.a.

Upgrade
Upgrade
Upgrade
2021
28
+
300%
300%
$60,000
7.00%

$238,000

-

$354,000

Upgrade

n.a.

$614,000

49.9%

n.a.

Upgrade

23.4%

n.a.

Upgrade
No
Upgrade
No
Yes
Upgrade
Yes
2018
4
+
100%
100%
$45,000
6.00%

$588,000

-

$1,386,000

Upgrade

n.a.

$1,059,000

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
No
Upgrade
No
Yes
Upgrade
Yes
2015
22
+
10%
10%
$40,000
6.00%

$321,000

-

$572,000

Upgrade

n.a.

$624,000

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
No
Upgrade
No
No
Upgrade
No
2019
6
+
n.a.
n.a.
$30,000
5.50%

$90,000

-

$300,000

Upgrade

n.a.

$0

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
No
Upgrade
No
Yes
Upgrade
Yes
1998
83
+
6%
6%
$30,000
6.00%

$271,000

-

$632,000

Upgrade

n.a.

$539,000

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
No
Upgrade
No
Yes
Upgrade
Yes

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Total investment

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Revenue (AUV)

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Revenue growth (last 3 years)

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Profit margin

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Franchise Disclosure Documents
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Priority support

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Training 

Pure Green Franchise provides comprehensive training and support to its franchisees to ensure they can successfully operate their locations. The training program includes both hands-on and online components.

1. Pure Green University: This is an online training platform that covers all aspects of running a Pure Green franchise. It includes modules on product education, systems, processes, and marketing. The platform is designed to provide franchisees with all the knowledge they need to operate their business effectively.

2. Hands-On Training: Pure Green offers hands-on training that guides franchisees through the staffing and training processes for their location. This involves helping franchisees understand the day-to-day operations of a Pure Green store, including customer service, inventory management, and sales techniques.

3. Ongoing Support: Beyond initial training, Pure Green provides continuous support to franchisees. This includes assistance with site selection, lease negotiation, design and construction of the store, and marketing strategies. Pure Green’s team is dedicated to helping franchisees every step of the way, from the initial idea to the grand opening and beyond.

Territory Protection

Pure Green Franchise offers territory protection to its franchisees. This protection ensures that each franchisee has exclusive rights to operate within a defined geographical area, reducing direct competition from other Pure Green locations. 

By providing this territorial exclusivity, Pure Green aims to help franchisees maximize their customer base and profitability within their designated market.

This approach allows franchisees to focus on building their business and establishing strong community connections without the concern of overlapping market areas. 

Number of units

2025
Franchised units

15

23

42

Company-owned units

8

9

9

Total units

23

32

51

Competitors

VARA Juice Restaurant

Franchisees

?

3
+
n.a.
n.a.
Investment

?

$252,000 - $648,000

Project LeanNation

Franchisees

?

28
+
300%
300%
Investment

?

$238,000 - $354,000

fresh&co

Franchisees

?

4
+
100%
100%
Investment

?

$588,000 - $1,386,000

Kale Me Crazy

Franchisees

?

22
+
10%
10%
Investment

?

$321,000 - $572,000

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