Pita Pit is a fast-casual restaurant franchise known for its build-your-own pita sandwiches packed with fresh vegetables, grilled meats, flavorful cheeses, and zesty sauces. The brand launched on July 21, 1995, in Kingston, Ontario, Canada, near Queen’s University, as a healthier, late-night alternative to traditional fast food.
The company began franchising across Canada in 1997 and entered the U.S. market in 1999. U.S. franchising rights and the Idaho-based headquarters in Coeur d’Alene are held by Pita Pit USA 4.0, Inc., which acquired the brand in March 2023. International rights (outside the U.S.) are managed by Foodtastic, headquartered in Kingston, Ontario, following its acquisition in August 2021.
Pita Pit offers a customizable dining experience where customers can watch their order being grilled fresh to order—an experience the brand highlights as its differentiation: “Grilled to Order,” “Endless Combinations,” and “More Than a Sandwich.” Today, the menu includes gluten-free options, grain bowls, smoothies, snacks, and catering solutions to meet evolving dietary trends.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
KEY FRANCHISE STATS
All you need to know about this franchise
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Pita Pit provides a comprehensive training program to prepare franchisees for successful restaurant operations. Here are the training components offered by the Franchisor:
Pita Pit provides franchisees with a designated territory, but this territory is not exclusive. The franchisor may still operate or grant franchises to others within or outside this area, including through retail channels or at institutions like universities, hospitals, or airports.
While a defined territory is attached to the Franchise Agreement, it typically spans a half-mile radius around the restaurant, subject to change based on population or market conditions.
Franchisees are allowed to solicit customers beyond their territory, and the same applies to the franchisor and other franchisees. No compensation is owed to a franchisee if their customers are solicited by others, even within their own territory.
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