NerdsToGo: Delivering Expert IT Support with a Personal Touch

Launched in 2003 in Guilford, Connecticut, NerdsToGo has grown into a recognized leader in computer and technology services. Originally serving both residential customers and small to mid-sized businesses, the brand quickly identified a rising need for dependable IT solutions.

In 2017, NerdsToGo expanded its footprint by offering franchise opportunities, allowing local business owners to bring essential tech services to their communities. Today, the company’s headquarters are based in Carrollton, Texas.

The franchise offers a full suite of IT services, including managed IT solutions, cybersecurity, cloud computing, data backup and recovery, and device support across various platforms.

A key differentiator for NerdsToGo is its focus on personalized, on-site service. Its certified technicians—known as “Nerds”—arrive in distinctive Nerd Vans, providing customized support designed to meet each client’s unique technology needs.

Training

The NerdsToGo franchise provides a structured and multi-phase training program to support its franchisees in operating their business successfully. Here’s a breakdown of the key training programs offered:

1. Initial Training Program: This is mandatory for both the franchisee and key staff members. It includes two weeks of training for the franchise owner and one week for designated employees, such as the Technology Expert and Technology Specialist. The program may involve classroom sessions, practical demonstrations, and can be conducted in-person or through live virtual sessions, depending on circumstances.
2. Nerd Technology Training Program: This specialized training is designed for the Technology Expert and Technology Specialist. It covers technical aspects critical to the operation and service delivery of the business. This program is provided online to ensure flexibility and accessibility.
3. Sales and Business Development Training: Up to two salespeople are eligible to participate in this program, which focuses on business growth strategies and effective sales techniques. This training is also conducted online.
4. Market Introduction and Business Plan Support: The franchisor assists with reviewing the pre-opening business plan and provides guidance on executing the market introduction plan to help the new franchise establish a strong initial market presence.

Territory Protection

The NerdsToGo franchise provides its franchisees with a defined territory, which is detailed in Attachment A of the franchise agreement. This territory generally includes an area with a minimum count of 5,000 businesses, ensuring a specific market for each franchisee to focus their business efforts.

However, the franchisor retains discretion to modify the territory size if the business landscape changes, such as a significant increase in the number of businesses within the area.

Although franchisees are granted a designated territory, NerdsToGo and its affiliates reserve the right to engage in certain activities within that territory. This includes operating or franchising competitive businesses under different trademarks and serving customers within a franchisee’s territory in specific circumstances, such as when the franchisee is unavailable or in default.