MOTW Coffee & Pastries Franchise FDD, Costs & Fees (2026)

MOTW Coffee & Pastries offers a variety of specialty coffees and freshly baked pastries, providing a cozy and inviting atmosphere for coffee enthusiasts.

KEY FRANCHISE STATS

Franchisees

n.a.

Franchise fee

$75,000

Investment

$360,000 - $572,000

Revenue (AUV)

n.a.

MOTW Coffee & Pastries is a mission-driven specialty coffee and bakery franchise that originated from the “Muslims of the World” social media community. It was founded by Sajjad Shah, who opened the first café in 2023 in Indianapolis, Indiana. The brand later established its corporate operations in Fishers, Indiana, in the greater Indianapolis area.

The company began franchising in July 2023 under MOTW Coffee & Pastries Franchising, LLC. As of 2025, it operates several corporate-owned locations and has multiple franchise units in development across states such as Illinois, Pennsylvania, Virginia, New York, and California.

MOTW Coffee & Pastries offers a curated menu of espresso drinks, specialty lattes like the Date Cardamom Latte, traditional chai, premium teas, and Arabic and classic pastries. The franchise also includes mobile coffee-cart services, event catering, and packaged retail products, offering versatility in both brick-and-mortar and pop-up formats.

Initial investment

The initial investment required for a MOTW Coffee & Pastries franchise is $360,000 - $572,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Initial Franchise Fee	$75,000
Grand Opening Advertising	$2,000 to $2,500
Lease Deposit and First Month’s Rent, Utilities	$5,000 to $15,000
Leasehold Improvements	$100,000 to $230,000
CAD Site Plans	$1,000
Furniture, Fixtures and Equipment	$125,000 to $185,000
Exterior Signage	$2,500 to $10,000
Interior Signage	$1,500 to $3,500
Licenses/Permits	$2,000 to $3,000
Architecture/Engineering Fees	$5,000 to $13,000
Technology/POS System	$3,000 per terminal
Insurance	$3,500 to $4,800
Costs Incurred While Attending Training	$0 to $2,000
Opening Inventory, Supplies	$15,000 to $20,000
Additional Working Capital (three months)	$20,000 to $25,000
Total Estimated Initial Investment	$360,000 to $571,500

Type of Expenditure	Amount
Initial Franchise Fee	$75,000
Grand Opening Advertising	$2,000 to $2,500
Lease Deposit and First Month’s Rent, Utilities	$5,000 to $15,000
Leasehold Improvements	$100,000 to $230,000
CAD Site Plans	$1,000
Furniture, Fixtures and Equipment	$125,000 to $185,000
Exterior Signage	$2,500 to $10,000
Interior Signage	$1,500 to $3,500
Licenses/Permits	$2,000 to $3,000
Architecture/Engineering Fees	$5,000 to $13,000
Technology/POS System	$3,000 per terminal
Insurance	$3,500 to $4,800
Costs Incurred While Attending Training	$0 to $2,000
Opening Inventory, Supplies	$15,000 to $20,000
Additional Working Capital (three months)	$20,000 to $25,000
Total Estimated Initial Investment	$360,000 to $571,500

Franchise Disclosure Document

Below is MOTW Coffee & Pastries's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

MOTW Coffee & Pastries had 4 total units in 2024, of which 0 were franchised-owned and 4 company-owned.

Frequently Asked Questions

Competitors

Below are some of

MOTW Coffee & Pastries

key competitors in the

Coffee & Tea

sector.

Franchise

Upgrade

New

n.a.

7.50%

$360,000

$572,000

n.a.

Sharetea

$200K - $500K

153

New

6.00%

$225,000

$555,000

n.a.

Tom n Toms Coffee

$200K - $500K

New

71%

4.00%

$370,000

$487,000

n.a.

HTeaO

$200K - $500K

New

169%

6.00%

$260,000

$1,977,000

$1,372,000

n.a.

Tiger Sugar

$200K - $500K

New

147%

7.00%

$306,000

$542,000

n.a.

Auntea Jenny

$200K - $500K

New

n.a.

1.00%

$285,000

$596,000

n.a.

Thirstea

$100K - $200K

New

n.a.

5.00%

$178,000

$256,000

$439,000

23.4%

Training

MOTW Coffee & Pastries provides structured training and support to help franchisees successfully launch and operate their cafes. The training programs are tailored to ensure franchisees understand the business operations, standards, and service expectations.

Initial Training Program: MOTW offers an initial training program designed to teach franchisees how to operate the Franchise Business. This program is mandatory and must be completed before the cafe opens. The details of this program, including duration and content, are governed by Sections 5.5 and 10 of the Franchise Agreement.
On-Site Opening Support: A representative from MOTW will assist the franchisee at their location for up to five days prior to the grand opening. This support is provided at no cost for the initial period, but additional assistance beyond this timeframe is available for a fee.
Grand Opening Campaign Support: MOTW helps franchisees develop and execute a Grand Opening campaign. This includes providing assistance in marketing efforts to ensure a successful launch, as outlined in Section 9.1 of the Franchise Agreement.

Territory Protection

MOTW Coffee & Pastries does not offer exclusive territory protection to its franchisees. While franchisees are assigned a location and are required to operate within MOTW’s brand guidelines and systems, there is no explicit mention that prevents the franchisor from placing other franchises nearby or operating company-owned locations in the same region.

Furthermore, the franchise agreement includes provisions for collective advertising and cooperative structures, which may involve multiple franchisees within a designated area. The document also emphasizes conformity to MOTW’s national promotional efforts and brand standards rather than granting geographical exclusivity.