MOTW Coffee & Pastries is a mission-driven specialty coffee and bakery franchise that originated from the “Muslims of the World” social media community. It was founded by Sajjad Shah, who opened the first café in 2023 in Indianapolis, Indiana. The brand later established its corporate operations in Fishers, Indiana, in the greater Indianapolis area.
The company began franchising in July 2023 under MOTW Coffee & Pastries Franchising, LLC. As of 2025, it operates several corporate-owned locations and has multiple franchise units in development across states such as Illinois, Pennsylvania, Virginia, New York, and California.
MOTW Coffee & Pastries offers a curated menu of espresso drinks, specialty lattes like the Date Cardamom Latte, traditional chai, premium teas, and Arabic and classic pastries. The franchise also includes mobile coffee-cart services, event catering, and packaged retail products, offering versatility in both brick-and-mortar and pop-up formats.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
MOTW Coffee & Pastries provides structured training and support to help franchisees successfully launch and operate their cafes. The training programs are tailored to ensure franchisees understand the business operations, standards, and service expectations.
MOTW Coffee & Pastries does not offer exclusive territory protection to its franchisees. While franchisees are assigned a location and are required to operate within MOTW’s brand guidelines and systems, there is no explicit mention that prevents the franchisor from placing other franchises nearby or operating company-owned locations in the same region.
Furthermore, the franchise agreement includes provisions for collective advertising and cooperative structures, which may involve multiple franchisees within a designated area. The document also emphasizes conformity to MOTW’s national promotional efforts and brand standards rather than granting geographical exclusivity.
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Below are some of
MOTW Coffee & Pastries
key competitors in the
Coffee & Tea
sector.
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