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Thirstea Franchise FDD, Costs & Fees (2026)

Thirstea offers a variety of bubble tea beverages, providing a refreshing and customizable drink experience with high-quality ingredients.

KEY FRANCHISE STATS

Franchisees

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0
+
n.a.
n.a.
Franchise fee

?

$35,000
Investment

?

$178,000 - $256,000
Revenue (AUV)

?

Undisclosed

$439,000

+
n.a.
n.a.
Upgrade

ThirsTea is a fast-casual beverage franchise specializing in bubble tea, smoothies, milkshakes, slushies, and rolled ice cream. Founded in 2019 in Temecula, California, by Keerthy Sunder and Sonny Paul, the brand has rapidly expanded, launching its franchising program in 2023.

With its headquarters at 27287 Nicolas Rd., Temecula, CA 92591, ThirsTea has established a presence in multiple U.S. states and is seeking to grow internationally. ThirsTea offers a diverse menu that includes classic milk teas, fruit-infused teas, smoothies, milkshakes, slushies, and rolled ice creams.

Customers can customize their drinks by choosing sugar levels, toppings, and milk types, catering to various dietary preferences. The brand emphasizes quality by sourcing premium ingredients, including freshly brewed teas, organic milk options, and natural fruit flavors.

What sets ThirsTea apart is its commitment to innovation and customer engagement. The franchise regularly updates its menu with seasonal and limited-edition flavors, keeping the offerings fresh and exciting.

Initial investment

The initial investment required for a Thirstea franchise is $178,000 - $256,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $35,000
Travel/Living Expenses While Training $2,500 - $4,000
Furniture and Fixtures $10,000 - $20,000
Signage $3,000 - $6,000
Equipment $35,000 - $45,000
Business Management and Technology System $3,700
Three Month’s Rent $2,500 - $13,500
Opening Inventory and Supplies $15,000 - $20,000
Utility Deposits $1,500 - $2,500
Business Licenses $1,000 - $1,500
Professional Fees $3,500 - $7,500
Leasehold Improvements $35,000 - $55,000
Insurance $400 - $3,000
Grand Opening Marketing $5,000
Additional Funds (3 Months) $25,000 - $35,000
Total $177,600 - $256,200

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Type of Expenditure Amount
Initial Franchise Fee $35,000
Travel/Living Expenses While Training $2,500 - $4,000
Furniture and Fixtures $10,000 - $20,000
Signage $3,000 - $6,000
Equipment $35,000 - $45,000
Business Management and Technology System $3,700
Three Month’s Rent $2,500 - $13,500
Opening Inventory and Supplies $15,000 - $20,000
Utility Deposits $1,500 - $2,500
Business Licenses $1,000 - $1,500
Professional Fees $3,500 - $7,500
Leasehold Improvements $35,000 - $55,000
Insurance $400 - $3,000
Grand Opening Marketing $5,000
Additional Funds (3 Months) $25,000 - $35,000
Total $177,600 - $256,200

Franchise Disclosure Document

Below is Thirstea's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

Thirstea had 2 total units in 2023, of which 0 were franchised-owned and 2 company-owned.

Competitors

Below are some of

Thirstea

key competitors in the

Coffee & Tea

sector.

Franchise
Franchisees
Royalty fee
Total investment
Revenue
Upgrade
EBITDA
Upgrade

0

New
+
n.a.
n.a.

5.00%

$178,000

-

$256,000

$439,000

n.a.

$xxx,xxx

23.4%

xx%

n.a.

Training

Thirstea by Brain Tune Cafe offers a structured set of training programs to prepare franchisees for operating a Boba Tea Shop. The training and support are delivered before and during business operations, as outlined below:

  1. Initial Training Program
    Franchisees are required to enroll in and complete training programs prior to opening their shop. These programs cover essential operational skills needed to manage the franchise effectively.
  2. Operating Assistance
    Ongoing guidance is provided for food and beverage preparation, packaging, administrative tasks, and inventory control. This ensures the franchisee adheres to brand standards and can handle daily operations smoothly.
  3. Problem-Solving Support
    The franchisor offers advice on operating issues identified through reports or inspections. This support helps maintain operational quality across all locations.
  4. Additional Training Programs
    Franchisees may be required to attend further training sessions beyond the initial program. These are designed to address new practices or reinforce existing standards.

Territory Protection

Thirstea by Brain Tune Cafe offers a form of territory protection through a designated “Protected Territory,” as outlined in its Franchise Agreement. Franchisees are granted a non-exclusive right to operate a Boba Tea Shop within this specified area, and the franchisor agrees not to open or license another Thirstea location there as long as the franchisee complies with all terms.

This provides a certain level of operational security within the outlined boundaries.

However, this protection comes with several exceptions. The franchisor reserves the right to open outlets or authorize operations at Non-Traditional Sites like airports, stadiums, hospitals, and campuses, even within the Protected Territory.

Frequently Asked Questions

Competitors

Below are some of Thirstea's key competitors in the Coffee & Tea sector.

Azal Coffee

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$227,000 - $333,000
Revenue

?

Upgrade

Auntea Jenny

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$285,000 - $596,000
Revenue

?

Upgrade

WANPO

Franchisees

?

11
+
450%
450%
Investment

?

$110,000 - $196,000
Revenue

?

Upgrade

TPTEA Tea Shop

Franchisees

?

16
+
78%
78%
Investment

?

$425,000 - $447,000
Revenue

?

Upgrade

Peet's Coffee

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$1,035,000 - $1,697,000
Revenue

?

Upgrade

Sugar Llamas

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$252,000 - $368,000
Revenue

?

Upgrade

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