ThirsTea is a fast-casual beverage franchise specializing in bubble tea, smoothies, milkshakes, slushies, and rolled ice cream. Founded in 2019 in Temecula, California, by Keerthy Sunder and Sonny Paul, the brand has rapidly expanded, launching its franchising program in 2023.
With its headquarters at 27287 Nicolas Rd., Temecula, CA 92591, ThirsTea has established a presence in multiple U.S. states and is seeking to grow internationally. ThirsTea offers a diverse menu that includes classic milk teas, fruit-infused teas, smoothies, milkshakes, slushies, and rolled ice creams.
Customers can customize their drinks by choosing sugar levels, toppings, and milk types, catering to various dietary preferences. The brand emphasizes quality by sourcing premium ingredients, including freshly brewed teas, organic milk options, and natural fruit flavors.
What sets ThirsTea apart is its commitment to innovation and customer engagement. The franchise regularly updates its menu with seasonal and limited-edition flavors, keeping the offerings fresh and exciting.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
KEY FRANCHISE STATS
All you need to know about this franchise
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$439,000
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23.4%
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Thirstea by Brain Tune Cafe offers a structured set of training programs to prepare franchisees for operating a Boba Tea Shop. The training and support are delivered before and during business operations, as outlined below:
Thirstea by Brain Tune Cafe offers a form of territory protection through a designated “Protected Territory,” as outlined in its Franchise Agreement. Franchisees are granted a non-exclusive right to operate a Boba Tea Shop within this specified area, and the franchisor agrees not to open or license another Thirstea location there as long as the franchisee complies with all terms.
This provides a certain level of operational security within the outlined boundaries.
However, this protection comes with several exceptions. The franchisor reserves the right to open outlets or authorize operations at Non-Traditional Sites like airports, stadiums, hospitals, and campuses, even within the Protected Territory.
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