Founded in 2017 in Taichung, Taiwan, Tiger Sugar has quickly become a prominent name in the global dessert beverage scene, best known for its signature brown sugar boba milk tea. What started as a local favorite soon turned into an international brand, with its headquarters now based in Flushing, New York.
The company began offering franchise opportunities in 2020, allowing business owners across the globe to introduce Tiger Sugar’s distinctive drinks to new markets. Its expansion has been fueled by a loyal fan base drawn to its unique and flavorful offerings.
At the heart of the brand’s success is its iconic brown sugar boba milk. This drink is crafted through a proprietary 8-hour preparation technique that involves slow-cooking syrups and tapioca pearls. The result is a perfectly balanced combination of tea, milk, and syrup that delivers a rich and satisfying taste experience in every cup.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Tiger Sugar provides a structured set of training programs to prepare franchisees and their teams for operating a store. The training includes both mandatory and optional components, each designed to ensure consistency and operational readiness across locations.
Tiger Sugar provides a form of territory protection to its franchisees, but it comes with significant limitations. Franchisees generally receive a defined Territory as outlined in their Franchise Agreement, within which Tiger Sugar agrees not to establish or license another traditional Tiger Sugar store.
This protection is not contingent on sales performance, and once granted, the territory boundaries cannot be altered before the agreement ends.
However, this protection does not equate to exclusivity. Tiger Sugar retains the right to operate or license stores at Non-Traditional Sites—like airports, hospitals, malls, or stadiums—even if those sites fall within the defined Territory.
KEY FRANCHISE STATS
All you need to know about this franchise
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