MaxLiving is a wellness franchise offering chiropractic care and holistic health services, promoting spinal health, nutrition, and overall wellness through personalized care plans.
KEY FRANCHISE STATS
Franchisees
?
76
+
1%
1%
Franchise fee
?
$10,000
Investment
?
$165,000 - $460,000
Revenue (AUV)
?
Undisclosed
$849,000
+
-3.1%
-3.1%
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MaxLiving is a chiropractic and holistic health franchise founded in 2005 in Orlando, Florida. It operates under Maximized Living Health Centers, LP, with its corporate headquarters located at 4700 Millenia Blvd, Suite 220, Orlando, FL.
The brand began offering franchises that same year, empowering chiropractors to launch their own clinics using a proven business and health-delivery model.
MaxLiving clinics focus on “The 5 Essentials®”: core chiropractic care, mindset, pure and simple nutrition, exercise and oxygen, and toxin reduction. These centers also sell high-quality nutraceuticals and wellness resources to complement in-office treatments and boost revenue streams.
What sets MaxLiving apart is its proprietary spinal corrective system. Clinics see significantly higher patient volumes compared to the national chiropractic average, supported by customized marketing materials, community workshops, business coaching, and a turnkey operational framework.
Initial investment
The initial investment required for a MaxLiving franchise is $165,000 - $460,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$10,000
Training Fee
$20,000
Site Selection and Real Estate Services
$6,000 - $9,000
Security and Utility Deposits
$4,000 - $6,000
Three Months’ Lease Rent
$10,200 - $18,000
Pre-construction Services and Architect Fees
$5,000 - $12,000
Leasehold Improvements
$50,000 - $208,000
Optional Construction Management Fees
$0 - $12,000
Signage and Branding
$12,000 - $20,000
Office Equipment, including Furniture and Fixtures
$4,000 - $10,000
Chiropractic or other Professional Equipment
$10,000 - $65,000
Computer Hardware, Software, and Supplies
$4,900 - $9,000
Business Licenses and Permits
$700 - $2,000
Professional Fees and Services
$600 - $6,200
Insurance
$500 - $1,500
Travel and Lodging Expenses for Initial Training
$17,000 - $28,800
Start-up supplies—Uniforms, Office Supplies
$5,000 - $12,000
Additional Funds
$5,000 - $10,000
Total Estimated Initial Investment
$164,900 - $459,500
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Type of Expenditure
Amount
Initial Franchise Fee
$10,000
Training Fee
$20,000
Site Selection and Real Estate Services
$6,000 - $9,000
Security and Utility Deposits
$4,000 - $6,000
Three Months’ Lease Rent
$10,200 - $18,000
Pre-construction Services and Architect Fees
$5,000 - $12,000
Leasehold Improvements
$50,000 - $208,000
Optional Construction Management Fees
$0 - $12,000
Signage and Branding
$12,000 - $20,000
Office Equipment, including Furniture and Fixtures
$4,000 - $10,000
Chiropractic or other Professional Equipment
$10,000 - $65,000
Computer Hardware, Software, and Supplies
$4,900 - $9,000
Business Licenses and Permits
$700 - $2,000
Professional Fees and Services
$600 - $6,200
Insurance
$500 - $1,500
Travel and Lodging Expenses for Initial Training
$17,000 - $28,800
Start-up supplies—Uniforms, Office Supplies
$5,000 - $12,000
Additional Funds
$5,000 - $10,000
Total Estimated Initial Investment
$164,900 - $459,500
Franchise Disclosure Document
Below is MaxLiving's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
MaxLiving had 76 total units in 2023, of which 76 were franchised-owned and 0 company-owned.
MaxLiving Health Centers (MLHC) provides several training programs that are essential for operating a franchise clinic. These training initiatives are structured to ensure franchisees and their teams are thoroughly prepared.
Initial Training Franchisees, their Head Licensed Practitioner, and designated employees must attend and successfully complete the Initial Training. This includes up to 6 months of training split between classroom instruction by subject matter experts and on-the-job (OTJ) training at a designated clinic in Columbia, South Carolina. This training is mandatory before opening a franchise and is considered critical to the clinic’s success.
Additional Training Beyond the Initial Training, MLHC may require franchisees and staff to attend further training sessions. These may be delivered in various formats such as in-person, online webinars, teleconferences, or pre-recorded media. Franchisees are responsible for all associated costs and travel expenses.
Remedial Training If MLHC determines that a franchisee is not meeting quality or service standards, they may mandate that the franchisee or their employees repeat Initial Training or participate in other remedial programs at MLHC’s chosen location.
Territory Protection
MaxLiving provides its franchisees with limited territory protection. Franchisees are granted a designated area, defined as a five-mile radius from the approved site or an area encompassing up to 100,000 people, whichever is smaller.
Within this designated territory, MLHC and its affiliates agree not to establish or license another franchise clinic. However, this territorial protection is not exclusive. MLHC reserves the right to conduct business under different trademarks, operate e-commerce platforms, or license others to do so—even within a franchisee’s territory.
Thus, while a defined zone is protected from same-brand clinics, competition from other brands under the franchisor’s control or through alternative sales channels remains a possibility.
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