MaxLiving is a chiropractic and holistic health franchise founded in 2005 in Orlando, Florida. It operates under Maximized Living Health Centers, LP, with its corporate headquarters located at 4700 Millenia Blvd, Suite 220, Orlando, FL.

The brand began offering franchises that same year, empowering chiropractors to launch their own clinics using a proven business and health-delivery model.

MaxLiving clinics focus on “The 5 Essentials®”: core chiropractic care, mindset, pure and simple nutrition, exercise and oxygen, and toxin reduction. These centers also sell high-quality nutraceuticals and wellness resources to complement in-office treatments and boost revenue streams.

What sets MaxLiving apart is its proprietary spinal corrective system. Clinics see significantly higher patient volumes compared to the national chiropractic average, supported by customized marketing materials, community workshops, business coaching, and a turnkey operational framework.

Training

MaxLiving Health Centers (MLHC) provides several training programs that are essential for operating a franchise clinic. These training initiatives are structured to ensure franchisees and their teams are thoroughly prepared.

1. Initial Training
   Franchisees, their Head Licensed Practitioner, and designated employees must attend and successfully complete the Initial Training. This includes up to 6 months of training split between classroom instruction by subject matter experts and on-the-job (OTJ) training at a designated clinic in Columbia, South Carolina. This training is mandatory before opening a franchise and is considered critical to the clinic’s success.
2. Additional Training
   Beyond the Initial Training, MLHC may require franchisees and staff to attend further training sessions. These may be delivered in various formats such as in-person, online webinars, teleconferences, or pre-recorded media. Franchisees are responsible for all associated costs and travel expenses.
3. Remedial Training
   If MLHC determines that a franchisee is not meeting quality or service standards, they may mandate that the franchisee or their employees repeat Initial Training or participate in other remedial programs at MLHC’s chosen location.

Territory Protection

MaxLiving provides its franchisees with limited territory protection. Franchisees are granted a designated area, defined as a five-mile radius from the approved site or an area encompassing up to 100,000 people, whichever is smaller.

Within this designated territory, MLHC and its affiliates agree not to establish or license another franchise clinic. However, this territorial protection is not exclusive. MLHC reserves the right to conduct business under different trademarks, operate e-commerce platforms, or license others to do so—even within a franchisee’s territory.

Thus, while a defined zone is protected from same-brand clinics, competition from other brands under the franchisor’s control or through alternative sales channels remains a possibility.