Health Atlast: Redefining Holistic Healthcare Across Disciplines

Health Atlast is an innovative healthcare franchise that blends multiple medical specialties to deliver comprehensive care focused on overall wellness. Founded in 2013 in Los Angeles, California, where it still maintains its headquarters, the brand has steadily grown its presence.

Since opening its doors to franchising in 2013, Health Atlast has worked to spread its distinctive healthcare model across the United States.

The franchise offers a unique mix of services—including medical care, chiropractic treatment, acupuncture, massage therapy, and nutritional guidance—all in one location. This integrated approach enables collaborative care, distinguishing Health Atlast from conventional providers that typically specialize in just one field.

With this wide range of services, Health Atlast emphasizes treating the underlying causes of health concerns, aiming for long-term wellness rather than just temporary symptom relief.

Training

Health Atlast offers its franchisees a detailed training system designed to support business success.

1. Initial Management Training Program
   Franchisees and their principals must complete an initial management training course lasting at least five days, typically held at the franchisor’s Los Angeles headquarters. This program covers strategic planning, staff management, marketing, business operations, and collaboration between medical professionals.
2. Weekly Video Conferences
   Franchisees and their staff are required to participate in weekly video calls with the franchisor. These sessions help maintain alignment on operations, marketing, and clinical practices.
3. Ongoing Training – First Year
   During the first year, franchisees must attend up to three days of ongoing training per quarter at a franchisor-designated location. This ensures they stay updated on procedures and best practices.
4. Ongoing Training – Second and Third Years
   In years two and three, franchisees are required to attend one day of training per month. This continued education supports business growth and adaptation to new systems.
5. Annual Convention or National Meeting
   Franchisees must attend an annual national meeting or convention, typically lasting up to three days. This event covers system-wide updates, networking, and advanced training.

Territory Protection

Health Atlast grants its franchisees a limited protected territory that is defined in the franchise agreement and typically encompasses a minimum population of 100,000 people. While this gives the franchisee some level of local exclusivity, the franchisor does not offer an exclusive territory overall.

Franchisees may still face competition from other Health Atlast outlets, alternative distribution channels, or competitive brands that the franchisor controls. Within the protected area, Health Atlast agrees not to open another Health Atlast center or allow another party to open one, as long as the franchisee remains in good standing.

However, the franchisor reserves the right to sell products and services in the territory through other channels, such as online sales or unsolicited referrals. Additionally, failure to meet minimum performance standards can lead the franchisor to reduce the territory’s size or even terminate territorial rights.