AlignLife is a chiropractic and natural health franchise founded in 1999 in Bloomington, Illinois. It was created by Drs. Joseph (Joe) and Cristina Esposito following a family health tragedy, sparking their passion for whole-body wellness.

The company is now headquartered in Peoria, Illinois, under AlignLife Systems. Today, AlignLife operates across the United States and Puerto Rico, offering chiropractic care, functional nutrition, detox programs, weight management, and more.

The brand began franchising in 2007 and officially opened its doors to franchisees in 2009. The first clinic was in Bloomington, and the first franchise support office launched soon after.

AlignLife sells a holistic model of chiropractic-plus services, including X-ray-based assessments, body composition scans, lab testing for nutritional deficiencies and toxicities, chiropractic adjustments, and supplementary wellness products.

What sets AlignLife apart is its relational, outcome-focused Tribe philosophy. Their franchise model empowers chiropractors to run their own practices using customized care backed by data, a strong peer community, and a supportive network.

Training

AlignLife delivers an extensive, multi-phase training program to ensure that franchisees and their staff are equipped to run a successful center. Training spans operational, marketing, compliance, and team management elements, combining online, on-site, and live sessions.

1. Initial Training Program: This includes mandatory online courses, live Training Camps, webinars, and on-site instruction. Key areas covered include expectations, compliance, marketing, clinical systems, software, and administrative procedures.
2. Attraction/Conversion and Retention/Team Building Training Camps: These two camps are required within nine months of signing the franchise agreement and are integral to launching and maintaining a high-performing clinic.
3. Online Operations Manual and Training Aids: Franchisees and staff must complete online modules and utilize required training aids, with refresher courses every quarter. These materials cover clinic operations, communication, equipment, and system standards.
4. Weekly Webinars and Corporate Trainings: Attendance at weekly sessions is mandatory, and topics cover sales, operations, and marketing. Sessions are adjusted based on clinic performance and may become mandatory if revenue targets aren’t met.

Territory Protection

AlignLife offers its franchisees a protected territory based on a minimum population of 40,000 or a five-mile radius around the franchise location, whichever is satisfied first. The exact boundaries are determined using demographic factors such as population density, income levels, and traffic routes.

Franchisees retain this protection only as long as they remain fully compliant with all contractual and operational obligations. Despite this protection, AlignLife reserves certain rights that limit full exclusivity.

The franchisor may distribute goods and services under different brand names or through various sales channels, including online and telemarketing, even within the franchisee's territory. Additionally, if sales quotas—starting at $100,000 in year one and increasing annually—are not met, the franchisor may revoke the protected status of the territory.