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ChiroWay, a chiropractic franchise, was established by Dr. Trent Scheidecker on May 3, 2012. The franchise's journey began with the launch of ChiroWay Of Woodbury, PLLC in May 2010, where Dr. Scheidecker served as the lead chiropractor. The main office of ChiroWay Franchise is situated in Woodbury, Minnesota.
ChiroWay offers franchise opportunities to state-licensed chiropractors, operating on a membership-based model. They provide chiropractic services to individuals and families through both monthly subscription plans and single-visit payment options.
The franchise adheres to a vitalistic philosophy of chiropractic care, highlighting the body's natural healing abilities and the critical role of the neurological system in maintaining overall health.
What sets ChiroWay apart is its commitment to regular chiropractic adjustments available through cost-effective membership plans, facilitating easy walk-in visits. This approach aims to enhance the quality of life for people of all ages, including infants, children, and adults, by focusing on the connection between body structure and function, coordinated by the neurological system.
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Below are some of
ChiroWay
key competitors in the
Chiropractic
sector.
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ChiroWay offers an extensive training program designed for both the Managing Owner and all Licensed Chiropractors within the franchise.
This training encompasses all aspects of running or managing a ChiroWay Center, including planning, marketing, sales, service, corporate culture, and operations. The program includes 70 hours of classroom instruction and 56 hours of hands-on training. This can be conducted electronically, at the franchisor's training center in Woodbury, Minnesota, or directly at the Center.
Prior to the opening of the Center, the Managing Owner and at least one Licensed Chiropractor (if the Managing Owner is not licensed) must attend and successfully complete the initial training program. This training is scheduled at a time and location designated by the franchisor and may be offered through webinars or in-person sessions. If any key staff members are found unqualified during training, the franchisor will inform the franchisee, who must then enroll a qualified substitute in the training program.
After the Center's opening, the franchisor provides training for any new Licensed Chiropractor at the franchisee's expense. This training can be delivered electronically or in person. Additionally, the franchisor may require the franchisee's Licensed Chiropractors and management-level employees to attend supplemental and refresher training programs, as well as national conferences and regional meetings, at the franchisee's expense, as periodically mandated by the franchisor.
The ChiroWay franchise agreement provides territory protection to its franchisees. Under this agreement, franchisees are granted a "Protected Area" typically defined as a 2-mile radius around the Center location in urban or suburban areas, or a 6-mile radius in rural areas.
The exact dimensions of the Protected Area are determined based on various factors such as natural boundaries, demographics, and the Center's size.
According to the franchise agreement, as long as the franchisee remains in compliance with its terms, the franchisor will not establish any other franchised or company-owned ChiroWay Centers within this Protected Area during the term of the agreement. Exceptions to this include "Reserved Sites" such as hospitals, clinics, health clubs, and airports.
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