Massage Heights

Massage Heights Franchise FDD, Costs & Fees (2025)

Retreat-style spa franchise providing customized massage and wellness services, offering a tranquil and rejuvenating experience for relaxation and self-care.

Massage Heights, founded in 2004 by Shane and Wayne Evans, is a prominent franchise in the wellness and therapeutic massage industry, with its headquarters located in San Antonio, Texas, USA.

What distinguishes Massage Heights is its dedication to delivering highly personalized massage and skincare experiences, specifically tailored to each client's unique needs and preferences.

This focus on customization ensures that clients receive treatments that are not only effective but also closely aligned with their individual wellness goals, whether for relaxation, pain relief, or stress reduction.

Boasting a team of highly skilled therapists and a holistic approach to well-being, Massage Heights has earned a reputation as a trusted destination for those seeking comprehensive and rejuvenating therapeutic services.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $49,500
Retreat Development Package $55,000 to $63,000
Utility and Security Deposits $3,500 to $6,500
Leasehold Improvements and Professional Design Fees $256,000 to $286,000
Exterior Signage $7,500 to $10,000
Equipment $3,050 to $6,100
Technology System $32,000 to $40,000
Software Setup Fee $500 to $500
Facial Services Expenses $4,500 to $5,000
Business Licenses and Permits $150 to $2,100
Professional Fees $1,000 to $8,000
Initial Training Expenses $3,500 to $3,500
Initial Advertising Program $25,000 to $25,000
Additional Funds- 3-months $36,000 to $49,000
Total Estimated Initial Investment $477,200 to $554,200

Franchise Disclosure Document

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Competitors

Below are some of

Massage Heights

key competitors in the

Massage & Spa

sector.

Started franchising
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Home-based

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Passive investment

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FDD
Massage Heights
2005
103
+
-3%
-3%
$49,500
6.00%

$472,000

-

$552,000

n.a.

$948,000

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n.a.

n.a.

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n.a.

n.a.

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No
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No
No
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No
2012
3
+
-25%
-25%
$60,000
6.00%

$476,000

-

$868,000

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n.a.

$0

n.a.

n.a.

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n.a.

n.a.

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No
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No
No
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No
2023
1
+
n.a.
n.a.
$40,000
6.00%

$224,000

-

$399,000

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n.a.

$533,000

n.a.

n.a.

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n.a.

n.a.

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No
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No
Yes
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Yes
2022
3
+
n.a.
n.a.
$59,900
7.00%

$513,000

-

$739,000

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n.a.

$786,000

73.6%

n.a.

Upgrade

33.7%

n.a.

Upgrade
No
Upgrade
No
Yes
Upgrade
Yes
2019
2
+
n.a.
n.a.
$60,000
6.00%

$544,000

-

$890,000

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n.a.

$0

n.a.

n.a.

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n.a.

n.a.

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No
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No
No
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No
2007
55
+
6%
6%
$59,500
6.00%

$496,000

-

$698,000

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n.a.

$969,000

n.a.

n.a.

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n.a.

n.a.

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No
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No
No
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No
2008
92
+
23%
23%
$42,500
6.00%

$571,000

-

$799,000

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n.a.

$867,000

n.a.

n.a.

Upgrade

20.0%

n.a.

Upgrade
No
Upgrade
No
No
Upgrade
No

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$49 / month
Total investment

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Revenue (AUV)

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Revenue growth (last 3 years)

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Profit margin

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Franchise Disclosure Documents
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Priority support

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Training 

Massage Heights offers a comprehensive range of training programs to support its franchisees. Here's an overview of the training provided:

Initial Training Program

The Initial Training Program is designed for up to four individuals, including the franchisee (or Managing Owner if the franchisee is an entity), the franchisee’s initial Designated Retreat Director, and the franchisee’s initial Lead Massage Therapist.

This program typically takes place at the franchisor's headquarters in San Antonio, Texas, but it can also be conducted at the franchisee’s location, other designated locations, or via an online platform. The training covers System guidelines, operational procedures, advertising and sales techniques, promotional ideas, marketing plans, customer relations, quality standards, and practical experience in managing a Massage Heights business.

Additional Training and Support

  • Transfer Training Program: This program is available if the Massage Heights business was already operational on the Effective Date. It includes both online and in-person training courses.
  • Ongoing Training Sessions: Franchisees are required to attend regular training sessions, which cover various operational aspects and system updates to ensure consistent quality and performance across all locations.

Territory Protection

Massage Heights offers territory protection to its franchisees, although it is not exclusive. Franchisees are assigned a specific geographic area, typically within a 1.5-mile radius around their Retreat.

Despite this protection, franchisees may still encounter competition from other franchisees, franchisor-owned outlets, or other brands managed by the franchisor. The franchisor retains the right to operate and license businesses outside the franchisee's designated territory.

Number of units

2024
Franchised units

106

102

103

Company-owned units

3

3

1

Total units

109

105

104

Competitors

medspa810

Franchisees

?

3
+
-25%
-25%
Investment

?

$476,000 - $868,000

Glow Sauna Studios

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1
+
n.a.
n.a.
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?

$224,000 - $399,000

beem Light Sauna

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?

3
+
n.a.
n.a.
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?

$513,000 - $739,000

Squeeze

Franchisees

?

2
+
n.a.
n.a.
Investment

?

$544,000 - $890,000

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