Wellness franchise offering professional massage and skincare services in a relaxing and therapeutic environment, promoting overall well-being and stress relief.
KEY FRANCHISE STATS
Franchisees
?
1009
+
-7%
-7%
Franchise fee
?
$45,000
Investment
?
$719,000 - $1,081,000
Revenue (AUV)
?
Undisclosed
$1,071,000
+
0.4%
0.4%
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Massage Envy, a prominent franchise in the wellness and therapeutic massage sector, has been a trusted name for relaxation and rejuvenation since its inception. Established in 2002 by John Leonesio, the franchise is headquartered in Scottsdale, Arizona, USA.
Massage Envy is well-known for its mission to make therapeutic massage and skincare services widely accessible. The franchise offers a variety of services designed to enhance both physical and mental well-being.
What distinguishes Massage Envy in the wellness industry is its commitment to providing professional and personalized experiences. Emphasizing individualized care, each massage and skincare session is customized to meet the unique needs and preferences of each client.
This approach ensures that clients receive tailored treatments that effectively address their specific concerns, whether they are seeking relaxation, pain relief, or stress reduction.
Initial investment
The initial investment required for a Massage Envy franchise is
$719,000 - $1,081,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$45,000
Initial Opening Package
$31,000 – $78,500
Computer System
$57,600 – $82,000
Security Deposits
$5,000 – $37,000
Three Months’ Lease Rent
$11,500 – $36,000
Leasehold Improvements
$405,000 – $554,000
Exterior Signage
$6,000 – $17,000
Business Licenses and Permits
$250 – $15,000
Professional Fees
$15,000 – $30,000
Grand Opening Advertising Program
$15,000
Insurance
$10,000 – $35,000
Initial Training
$1,000 – $6,500
Additional Funds – 3 Months
$117,000 – $130,000
Total Estimated Initial Investment
$719,350 – $1,081,000
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Type of Expenditure
Amount
Initial Franchise Fee
$45,000
Initial Opening Package
$31,000 – $78,500
Computer System
$57,600 – $82,000
Security Deposits
$5,000 – $37,000
Three Months’ Lease Rent
$11,500 – $36,000
Leasehold Improvements
$405,000 – $554,000
Exterior Signage
$6,000 – $17,000
Business Licenses and Permits
$250 – $15,000
Professional Fees
$15,000 – $30,000
Grand Opening Advertising Program
$15,000
Insurance
$10,000 – $35,000
Initial Training
$1,000 – $6,500
Additional Funds – 3 Months
$117,000 – $130,000
Total Estimated Initial Investment
$719,350 – $1,081,000
Franchise Disclosure Document
Below is Massage Envy's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Massage Envy had 1009 total units in 2025, of which 1009 were franchised-owned and 0 company-owned.
5-Day Onsite or Virtual New Franchisee Training: This training takes place at the Massage Envy Franchise Support Center in Scottsdale, Arizona, or other designated locations, including virtual options. The program includes:some text
Delivering the Brand Promise
Managing the Business
Leading Teams
Operations Manual Overview
Additional Training/Onboarding Guides
10-Day Onsite Training at Your Location: Conducted by a Regional Developer or a designated trainer, this part of the program provides:some text
Hands-on operational support
Training on the P4 Technology (point of sale system)
Guidance on reporting and other essential business systems
Supplier Training: Representatives from designated suppliers of skincare products and services provide approximately 2-4 hours of training, focusing on product and service knowledge.
Territory Protection
According to the Massage Envy Franchise Disclosure Document, franchisees are allocated a defined geographic territory. This territory is determined based on factors such as population density, the number of qualified households, and the availability of therapists.
Despite being assigned a specific area, this territory is not exclusive. Franchisees may encounter competition from other Massage Envy franchisees, franchisor-owned outlets, or other distribution channels and brands managed by the franchisor.
Moreover, the franchisor retains the right to alter the franchisee's territory under certain conditions, which may impact the franchisee's operations within their assigned area.
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