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Marco’s Pizza

Marco’s Pizza Franchise FDD, Costs & Fees (2025)

Pizza delivery and takeout franchise offering handcrafted pizzas made with fresh ingredients and a signature sauce, providing a delicious and convenient meal option.

KEY FRANCHISE STATS

Franchisees

?

1114
+
9%
9%
Franchise fee

?

$25,000
Investment

?

$287,000 - $807,000
Revenue (AUV)

?

Undisclosed

$886,000

+
-2.8%
-2.8%

Marco's Pizza, established in 1978 by Pasquale "Pat" Giammarco in Oregon, Ohio, near Toledo, has become one of the fastest-growing pizza brands in the United States. With a heritage tracing back to Giammarco's roots in Sulmona, Italy, Marco's Pizza is dedicated to quality, authenticity, and the traditional art of pizza making.

This commitment has fueled Marco's Pizza's impressive expansion across 33 states, Puerto Rico, and the Bahamas, positioning it as the fifth-largest pizza brand in the U.S. by systemwide sales.

Marco's Pizza stands out from other major pizza franchises with its steadfast focus on authentic, high-quality ingredients. As the only major pizza chain founded by an Italian, Marco's prioritizes fresh, superior ingredients.

From hand-chopping vegetables to using a unique blend of pepperoni and sweet Italian sausage resembling meatballs, Marco's Pizza ensures every pizza reflects genuine Italian craftsmanship.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $25,000
Real Property $6,000 - $18,666
Equipment, Fixtures $97,725 - $175,000
Point of Sale Computers $20,000 - $23,000
Credit Card Processing $6,700 - $6,900
Leasehold Improvements $65,000 - $400,000
Signage $3,000 - $15,000
Opening Inventory $7,000 - $11,000
Small Supplies $14,200 - $18,500
Deposits, Pre-Paid Expenses $2,500 - $6,000
Business Licenses $500 - $3,000
Insurance $2,366 - $16,500
Training Expenses $1,500 - $8,650
Miscellaneous Expenses $500 - $5,000
Architectural and Engineering $8,000 - $15,000
Technology Fee $336
Delivery Area, streets database for POS, and shape files for POS and OLO platform Maps $500
Brand Launch Program $15,500 - $25,500
Store Technology Infrastructure System $800 - $2,400
Menu Boards $600 - $1,200
Additional Funds (3 months) $9,000 - $30,000
TOTAL $286,727 - $807,152

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Type of Expenditure Amount
Initial Franchise Fee $25,000
Real Property $6,000 - $18,666
Equipment, Fixtures $97,725 - $175,000
Point of Sale Computers $20,000 - $23,000
Credit Card Processing $6,700 - $6,900
Leasehold Improvements $65,000 - $400,000
Signage $3,000 - $15,000
Opening Inventory $7,000 - $11,000
Small Supplies $14,200 - $18,500
Deposits, Pre-Paid Expenses $2,500 - $6,000
Business Licenses $500 - $3,000
Insurance $2,366 - $16,500
Training Expenses $1,500 - $8,650
Miscellaneous Expenses $500 - $5,000
Architectural and Engineering $8,000 - $15,000
Technology Fee $336
Delivery Area, streets database for POS, and shape files for POS and OLO platform Maps $500
Brand Launch Program $15,500 - $25,500
Store Technology Infrastructure System $800 - $2,400
Menu Boards $600 - $1,200
Additional Funds (3 months) $9,000 - $30,000
TOTAL $286,727 - $807,152

Franchise Disclosure Document

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Number of units

Training 

Marco's Pizza offers an extensive training program to ensure franchise success. Here's an overview of the training process:

Initial Training Program:

  • Designated Franchise Operator Requirements: The individual responsible for managing the store must be proficient in reading, writing, and speaking English.
  • Pre-Opening Training: The Designated Franchise Operator must complete Marco's Pizza's initial training program before the store opens.
  • Duration and Location: This training lasts eight weeks and takes place at Marco's training center, "Marco’s University," in Toledo, Ohio.
  • Additional Training: Further training occurs at a certified training store, selected at Marco's discretion.

Continuous Training:

  • Ongoing Training Program: After the store opens, franchisees are required to implement and maintain a continuous training program for their employees.

Territory Protection

Marco's Pizza provides limited territorial protection for franchisees:

  • No Exclusive Territory: Apart from the specific territorial protection granted, you will not receive an exclusive territory. You may encounter competition from other franchisees, Marco’s Pizza-owned outlets, or other distribution channels or competitive brands controlled by Marco’s Pizza.
  • Area of Responsibility: During the franchise term, Marco’s Pizza will not operate or grant others the right to operate a Marco’s Pizza Store within your designated Area of Responsibility, except for Special Venues.

Outside Competition: Marco’s Pizza and other franchisees may operate and license others to operate stores at any location outside your Area of Responsibility, regardless of their proximity to your Area of Responsibility or the Permitted Location, and regardless of their actual or potential impact on sales at your franchised business.

Competitors

Below are some of

Marco’s Pizza

key competitors in the

Pizza

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

1114

New
+
9%
9%

$25,000

$287,000

$807,000

n.a.

$886,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Happy's Pizza

Happy's Pizza is a multi-location restaurant franchise offering pizza, barbecued ribs, chicken, seafood, and more, serving value-focused families and neighborhood crowds, and known for its extensive comfort-food menu, generous portions, delivery-friendly model, and upbeat, community-rooted Detroit brand origin story.

Franchisees

?

54
+
-4%
-4%
Investment

?

$264,000 - $619,000

Street Pizza

Street Pizza is a lively pizza restaurant franchise offering bottomless sourdough pizzas, wings, and cocktails, serving social diners, groups, and party-goers, and known for its “pizza without rules” attitude, vibrant music, arcade-style fun, and a casual, high-energy dining experience.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$1,804,000 - $3,303,000

Cascadia Pizza Co.

Cascadia Pizza Co. is a pizza catering brand offering wood-fired Neapolitan-style pizzas from food trucks, trailers, and taprooms, serving private events and neighborhood guests, and known for mobile ovens, handcrafted dough, and Pacific Northwest-inspired toppings.

Franchisees

?

3
+
n.a.
n.a.
Investment

?

$347,000 - $677,000

Chanticlear Pizza

Chanticlear Pizza is a pizza restaurant franchise offering multiple crust styles, specialty pizzas, and related items, serving neighborhood diners in the Twin Cities region, and known for decades of local heritage, thin-crust favorites, delivery convenience, and community-focused operations.

Franchisees

?

10
+
-9%
-9%
Investment

?

$247,000 - $326,000

Bellacino's

Bellacino's is a fast-casual restaurant franchise offering pizza, grinders, and related menu items, serving families, workers, and students, and known for dough and bread made from scratch daily, oven-baked sandwiches, and a comfortable neighborhood dining experience.

Franchisees

?

46
+
-2%
-2%
Investment

?

$311,000 - $477,000

Krave It

Krave It is a fast-casual franchise offering gourmet wraps, bowls and specialty sandwiches in NYC style, serving value- and quality-seeking diners, and known for growth-oriented franchise support and evolving restaurant model.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$201,000 - $408,000

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