LashKind: Redefining Beauty Through Lash and Brow Excellence

LashKind is an innovative lash and brow franchise that emerged from the success of Canadian-based MYNC Beauty Inc., founded in 2011. Launched in 2023 by the team behind Blo Blow Dry Bar, LashKind leverages nearly two decades of franchising expertise to transform the lash and brow service industry.

Headquartered in San Diego, California, the brand began franchising in the same year, with its first U.S. franchise agreement signed in South Carolina. LashKind offers a comprehensive range of services, including lash extensions, lash lifts, brow lamination, brow shaping, and tinting.

These services are delivered by professionally trained stylists committed to maintaining the health of clients' natural lashes and brows. The franchise also features a membership model, providing recurring revenue streams and fostering customer loyalty.

What sets LashKind apart in a fragmented industry is its open-plan, high-end studio design that encourages a social and luxurious client experience while keeping build-out costs low.

Training

LASHKIND Franchise, Inc. provides a structured set of training programs designed to ensure that franchisees and their staff are well-prepared to operate their beauty business successfully. Here’s an outline of the key training initiatives offered by the franchisor:

1. LASHKIND U Onsite Training
   This is the primary training program conducted onsite at the franchise location before opening. It is aimed at Lead Stylists and other stylists and typically lasts between four to six days. The program covers the full operational and service protocols to ensure staff are well-versed in LASHKIND’s methods. The franchisee is responsible for all associated expenses, including the trainers’ travel, accommodation, and meals, as well as trainee wages.
2. Grand Opening Support and Marketing Training
   In addition to operational training, LASHKIND provides extensive marketing support during the launch phase. Franchisees are required to contribute to a Grand Opening Advertising Expenditure, which funds marketing and promotional activities. This ensures that the business starts with a strong local presence and adheres to the franchisor’s branding guidelines.
3. Ongoing Training and Best Practices Coaching
   Post-launch, franchisees benefit from continuous support that includes regular coaching in best practices, social media strategy, public relations, and event management. This ensures that each location stays aligned with corporate standards and adapts to evolving market trends.

Territory Protection

LASHKIND Franchise, Inc. provides each franchisee with a Protected Territory, typically covering a minimum of three blocks in urban areas or a one-mile radius in suburban areas. Within this area, no other LASHKIND franchise or competing business will be opened, provided the franchisee complies with the agreement.

However, the franchisor can still sell products through other channels, such as online or mail order, within the Protected Territory. LASHKIND also retains rights to operate in special venues like airports or resorts and may advertise nationally, meaning franchisees could face indirect competition despite having territorial protection.