Image Studios provides innovative salon suites for beauty professionals, offering a unique and customizable space for hair stylists, estheticians, and other beauty professionals to run their own businesses and serve their clients in a modern and upscale environment.
KEY FRANCHISE STATS
Franchisees
?
127
+
87%
87%
Franchise fee
?
$64,500
Investment
?
$773,000 - $1,734,000
Revenue (AUV)
?
Undisclosed
$547,000
+
n.a.
n.a.
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IMAGE Studios is a standout salon suite franchise that empowers beauty and wellness professionals with sleek, contemporary studio spaces designed for independent business ownership—without the high costs of running a traditional salon.
Established in 2010 by Jason Olsen in Draper, Utah, the brand now operates out of its headquarters in Salt Lake City. By 2015, IMAGE Studios launched its franchising program, opening the door for entrepreneurs to tap into the booming beauty industry with a proven and supportive model.
The franchise offers ready-to-use, upscale studio suites to a broad spectrum of professionals—ranging from hairstylists and estheticians to nail technicians and massage therapists. This model allows them to build their own brands while enjoying a community-driven, professional setting.
What sets IMAGE Studios apart is its dedication to exceptional design. Each location features sophisticated details like European glass doors, open ceilings, and LED lighting, creating an inspiring environment that encourages creativity and success.
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The initial investment required for a Image Studios franchise is
$773,000 - $1,734,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
For more information on the costs required to start an IMAGE Studios franchise, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial Franchise Fee
$64,500
Business Formation
$1,000 to $3,000
Lease Costs and Rent/Real Estate - First Month’s Rent & Security Deposit
$21,028 to $71,578
Initial Floor Plan Layout
$500 to $1,000
Site Development Fee
$6,500
Utility Deposits
$0 to $3,500
Architectural Plans & Engineering
$23,750 to $50,500
Licensing & Permits
$500 to $35,000
Leasehold Improvements
$484,831 to $1,135,081
Furniture, Fixtures & Equipment
$122,783 to $241,803
Initial Training Expenses
$0 to $2,500
Computer Equipment
$1,500 to $3,000
Insurance - Annual Basis
$3,000 to $16,000
Additional Funds for 3 Months
$35,000 to $75,000
Miscellaneous Opening Costs and Grand Opening
$1,500 to $5,000
Advertising & Marketing for First 3 Months
$6,000 to $18,000
Operating Supplies
$1,000 to $2,500
Total Estimated Initial Investment
$773,392 to $1,734,462
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For more information on the costs required to start an IMAGE Studios franchise, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial Franchise Fee
$64,500
Business Formation
$1,000 to $3,000
Lease Costs and Rent/Real Estate - First Month’s Rent & Security Deposit
$21,028 to $71,578
Initial Floor Plan Layout
$500 to $1,000
Site Development Fee
$6,500
Utility Deposits
$0 to $3,500
Architectural Plans & Engineering
$23,750 to $50,500
Licensing & Permits
$500 to $35,000
Leasehold Improvements
$484,831 to $1,135,081
Furniture, Fixtures & Equipment
$122,783 to $241,803
Initial Training Expenses
$0 to $2,500
Computer Equipment
$1,500 to $3,000
Insurance - Annual Basis
$3,000 to $16,000
Additional Funds for 3 Months
$35,000 to $75,000
Miscellaneous Opening Costs and Grand Opening
$1,500 to $5,000
Advertising & Marketing for First 3 Months
$6,000 to $18,000
Operating Supplies
$1,000 to $2,500
Total Estimated Initial Investment
$773,392 to $1,734,462
Franchise Disclosure Document
Below is Image Studios's 2026 Franchise Disclosure Document. Sign up for free to view the document.
Number of units
Image Studios had 129 total units in 2026, of which 127 were franchised-owned and 2 company-owned.
IMAGE Studios provides a structured set of training programs designed to equip franchisees and their managers with the skills and knowledge necessary to operate a salon franchise. The types of training provided by the Franchisor include:
Initial Training Program Franchisees and their designated managers must complete a comprehensive initial training program, which is mandatory before opening the salon. This includes a minimum of 32 hours of classroom instruction, covering topics like Orientation, Accounting, CRM, Site Selection, Marketing, Studio Leasing, and Operations. This training is conducted either online or at the headquarters in Salt Lake City, Utah.
Business Coaching Program After successful completion of the initial training, franchisees are required to engage in monthly business coaching meetings with a designated trainer to ensure continuous development and support.
Certified Training for Operations Personnel Operations personnel, including replacements for any key roles such as the designated manager, must complete certified training modules. This includes passing certification tests and may involve additional training fees.
Refresher and Additional Training The Franchisor may mandate periodic refresher courses for franchisees and operations personnel. These may incur fees and are designed to ensure compliance with operational standards and updates. Franchisees can also request additional training beyond the required programs.
Territory Protection
IMAGE Studios grants franchisees a “Protected Territory,” typically a 0.5, 1, or 2-mile radius around the approved salon. However, this territory is not exclusive, and franchisees may face competition from other franchisees, company-owned locations, or franchisor-authorized outlets.
The franchisor may adjust the territory upon renewal and reserves the right to operate or license other businesses, even competitive ones, outside the defined radius. Additional territorial rights require a separate Development Agreement.
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