Blushington is a luxury yet accessible beauty lounge brand founded in 2011 in West Hollywood, California, by sisters Stephi Cohen and Nicki Maron. The company later moved its headquarters to New York City at 315 West 57th Street. The brand quickly grew by offering a modern beauty experience focused on convenience, consistency, and premium service.

Blushington launched its formal franchise program in 2023 as part of its national expansion strategy. The brand offers makeup applications, blowouts, skincare treatments, and beauty lessons in one location. This one-stop model appeals to customers seeking high-quality beauty services without the need to visit multiple salons.

What differentiates Blushington is its inclusive and approachable philosophy. The brand serves clients of all ages, skin tones, and hair textures, creating a welcoming environment that blends luxury with accessibility.

Its streamlined service menu, membership options, and strong brand identity help franchisees tap into the fast-growing express-beauty market.

Training

Blushington provides a detailed and multi-tiered training system to ensure franchisees and their staff are fully equipped to operate within the brand’s standards. The training includes mandatory initial sessions, ongoing development, and optional refresher or remedial programs depending on the needs of the franchisee.

1. Initial Management Training: Before the lounge opens, the Operating Principal, General Manager, and Lounge Coordinator must complete Blushington’s initial management training. This program is typically conducted in New York and covers classroom and hands-on sessions led by the CEO and qualified staff.
2. Opening Assistance: Franchisees receive five days of on-site support during the lounge’s launch phase. Additional support can be requested for a fee.
3. Annual Training and Conventions: Franchisees and designated staff must attend up to five days of required training and three days of national business meetings annually. These sessions may be held virtually or in person.
4. Refresher Training: Franchisees may be required to attend two to five days of refresher training each year to stay updated on system practices and improvements.
5. Remedial Training: If operational deficiencies are identified, on-site remedial training may be conducted at the franchisee’s request or at the franchisor’s discretion. This is subject to availability and may involve fees.

Territory Protection

Blushington provides franchisees with a defined Protected Area in which no other Blushington Lounge will be authorized or established by the franchisor during the agreement term.

This area is determined based on factors like population density, income levels, and local demographics. Franchisees must operate only within this area and cannot solicit or accept business from outside it through methods like online sales or direct marketing.

While this Protected Area offers some territorial safeguards, the franchisor retains broad rights to engage in various forms of business activity outside this zone. These include establishing other business systems under the Blushington brand, serving national accounts within franchise territories, and authorizing operations in reserved areas like airports, malls, or hospitals.