Blushington is a beauty-services franchise offering professional makeup applications, lash services, and beauty classes, serving women preparing for events or everyday looks, and known for curated cosmetic brands, expert artists, and chic studio environments emphasizing education and confidence.
KEY FRANCHISE STATS
Franchisees
?
0
+
n.a.
n.a.
Franchise fee
?
$50,000
Investment
?
$586,000 - $805,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Blushingtonis a luxury yet accessible beauty lounge brand founded in 2011 in West Hollywood, California, by sisters Stephi Cohen and Nicki Maron. The company later moved its headquarters to New York City at 315 West 57th Street. The brand quickly grew by offering a modern beauty experience focused on convenience, consistency, and premium service.
Blushington launched its formal franchise program in 2023 as part of its national expansion strategy. The brand offers makeup applications, blowouts, skincare treatments, and beauty lessons in one location. This one-stop model appeals to customers seeking high-quality beauty services without the need to visit multiple salons.
What differentiates Blushington is its inclusive and approachable philosophy. The brand serves clients of all ages, skin tones, and hair textures, creating a welcoming environment that blends luxury with accessibility.
Its streamlined service menu, membership options, and strong brand identity help franchisees tap into the fast-growing express-beauty market.
Initial investment
The initial investment required for a Blushington franchise is
$586,000 - $805,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$50,000
Initial Inventory
$28,000 to $35,000
Computer Systems
$5,700 to $8,150
Lease, Utility, and Security Deposits
$6,000 to $12,000
Three Months' Rent
$18,000 to $36,000
Leasehold Improvements
$350,000 to $450,000
Furniture and Fixtures
$20,000 to $30,000
Security System
$2,200 to $2,500
Office Equipment and Supplies
$6,000 to $9,600
Exterior & Interior Signage
$10,000 to $15,000
Business Licenses and Permits
$800 to $2,000
Design and Architect Fees
$10,000 to $30,000
Training Expenses
$7,000 to $12,000
Professional Services
$3,000 to $10,000
Insurance
$6,000 to $8,000
Grand Opening and Advertising Program
$12,500 to $20,000
Uniforms
$300 to $500
Additional Funds for the Start-Up Phase (Initial 3-Month Period)
$50,000 to $75,000
Total
$585,500 to $805,100
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Type of Expenditure
Amount
Initial Franchise Fee
$50,000
Initial Inventory
$28,000 to $35,000
Computer Systems
$5,700 to $8,150
Lease, Utility, and Security Deposits
$6,000 to $12,000
Three Months' Rent
$18,000 to $36,000
Leasehold Improvements
$350,000 to $450,000
Furniture and Fixtures
$20,000 to $30,000
Security System
$2,200 to $2,500
Office Equipment and Supplies
$6,000 to $9,600
Exterior & Interior Signage
$10,000 to $15,000
Business Licenses and Permits
$800 to $2,000
Design and Architect Fees
$10,000 to $30,000
Training Expenses
$7,000 to $12,000
Professional Services
$3,000 to $10,000
Insurance
$6,000 to $8,000
Grand Opening and Advertising Program
$12,500 to $20,000
Uniforms
$300 to $500
Additional Funds for the Start-Up Phase (Initial 3-Month Period)
$50,000 to $75,000
Total
$585,500 to $805,100
Franchise Disclosure Document
Below is Blushington's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Blushington had 1 total units in 2025, of which 0 were franchised-owned and 1 company-owned.
Blushington provides a detailed and multi-tiered training system to ensure franchisees and their staff are fully equipped to operate within the brand’s standards. The training includes mandatory initial sessions, ongoing development, and optional refresher or remedial programs depending on the needs of the franchisee.
Initial Management Training: Before the lounge opens, the Operating Principal, General Manager, and Lounge Coordinator must complete Blushington’s initial management training. This program is typically conducted in New York and covers classroom and hands-on sessions led by the CEO and qualified staff.
Opening Assistance: Franchisees receive five days of on-site support during the lounge’s launch phase. Additional support can be requested for a fee.
Annual Training and Conventions: Franchisees and designated staff must attend up to five days of required training and three days of national business meetings annually. These sessions may be held virtually or in person.
Refresher Training: Franchisees may be required to attend two to five days of refresher training each year to stay updated on system practices and improvements.
Remedial Training: If operational deficiencies are identified, on-site remedial training may be conducted at the franchisee’s request or at the franchisor’s discretion. This is subject to availability and may involve fees.
Territory Protection
Blushington provides franchisees with a defined Protected Area in which no other Blushington Lounge will be authorized or established by the franchisor during the agreement term.
This area is determined based on factors like population density, income levels, and local demographics. Franchisees must operate only within this area and cannot solicit or accept business from outside it through methods like online sales or direct marketing.
While this Protected Area offers some territorial safeguards, the franchisor retains broad rights to engage in various forms of business activity outside this zone. These include establishing other business systems under the Blushington brand, serving national accounts within franchise territories, and authorizing operations in reserved areas like airports, malls, or hospitals.
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