LakePlace.com is a specialized real estate franchise focused on waterfront and lakeshore properties. It began in 2003 as a classified-ads website and evolved into a full-service brokerage by 2010. Founded and headquartered in Bloomington, Minnesota, it remains part of the Dane Arthur Real Estate Agency group.

The LakePlace.com franchise model launched in 2015 with its first two offices in northern Wisconsin. Franchisees gain access to the Midwest’s most-visited lake-property platform, listing their lakefront real estate on a site that draws thousands of daily visitors.

LakePlace.com franchises sell a wide spectrum of lake properties—from modest cabins and lots to luxury estates—through expert agents using proprietary MLS data. The brand emphasizes digital marketing, local market knowledge, and client-first service.

Training

LakePlace.com Franchise provides a structured training program to equip franchisees with the skills and knowledge needed to succeed in the niche market of waterfront real estate. The training focuses on operational excellence, market specialization, and ongoing development. Here are the key components:

1. Initial Onboarding & Brand Orientation
   Franchisees receive an in-depth introduction to the LakePlace.com brand, business model, proprietary systems, and operational procedures. This training ensures alignment with the brand’s standards and customer service expectations.
2. Sales & Market Specialization Training
   This segment focuses on the unique aspects of selling lakefront properties. Franchisees are trained on local market dynamics, property types (such as cabins, waterfront lots, and luxury estates), and regulations that affect lakeshore transactions.
3. Ongoing Agent Development
   Continuous learning is emphasized through workshops and resources that enhance negotiation skills, legal compliance, and high-end client service. This keeps franchisees and their teams updated with industry trends and best practices.
4. Marketing & Lead Generation Support
   Training includes the use of LakePlace.com’s digital tools, advertising platforms, and lead generation systems. Franchisees learn how to optimize their marketing efforts to attract both buyers and sellers in the lake property market.

Territory Protection

LakePlace.com Franchise offers territory protection to its franchisees, but the exact terms are defined in the Franchise Disclosure Document and Franchise Agreement. Franchisees are generally granted a defined geographic area where no other LakePlace.com franchise can operate. This territory may be based on ZIP codes, population size, or other boundaries.

However, territory protection may come with conditions. The franchisor might reserve rights for online sales or national accounts within a protected area. In some cases, protection is contingent on meeting certain performance standards.