Island Fin Poké Company was founded by Mark Setterington, inspired by the rich culinary traditions and vibrant culture of Hawaii. Since launching in 2017, the brand began franchising in September 2018 and has experienced steady growth throughout the United States.

Celebrated for its fresh and creative poké bowls, Island Fin Poké provides a fully customizable dining experience. Guests can choose from an array of sustainably sourced proteins, over 25 distinctive toppings, and signature house-made sauces.

The company’s headquarters embrace the Hawaiian spirit of ‘Ohana,’ which embodies family and community—a core value reflected in both its customer interactions and franchise support. Every location aims to offer a warm, welcoming environment that stays true to this ethos.

Standing out in the fast-casual segment, Island Fin Poké meets growing consumer demand for healthy, fast, and flavorful meals. Its emphasis on quality ingredients, friendly service, and a strong sense of belonging has made it a top choice for poké lovers nationwide.

Training 

Island Fin Poke Company provides a range of training programs designed to equip franchisees with the knowledge and skills needed to operate successfully.

1. Initial Management Training Program: This program is mandatory for the franchisee’s principals and general manager. It is conducted at the franchisor’s headquarters or other designated locations and must be completed before opening. The franchisor provides the training at no charge for up to two principals and one general manager, although all travel, lodging, and meal costs are the franchisee's responsibility.
2. Opening Assistance: Upon opening, the franchisor offers up to seven days of on-site training and support through a trained representative. This service is provided at no extra charge to ensure a smooth launch of the franchised business.
3. Additional Training: The franchisor may require ongoing training sessions of up to four days per year and an annual business meeting or convention of up to three days. These programs may incur reasonable fees, and the franchisee covers all associated costs such as travel and lodging.
4. On-Site Remedial Training: Upon request or if deemed necessary by the franchisor, additional on-site remedial training can be arranged. The franchisee must pay a per diem fee for the trainer’s services, along with travel-related expenses.
5. Counseling and Assistance: The franchisor provides ongoing consultation and assistance through visits, phone calls, emails, or video conferencing. This support includes guidance on employee training, marketing, operations, and system improvements, typically offered at no charge unless delivered on-site.

Territory Protection

Island Fin Poke Company provides franchisees with a defined territory where no other Island Fin Poke restaurant will be opened during the agreement term, as long as the franchisee is in compliance. This grants some protection for the franchisee’s specific location.

However, the franchisor reserves the right to sell products within the territory through other channels like grocery stores, co-branding, and online sales. The franchisor may also open or authorize restaurants outside but near the franchisee’s territory, limiting full exclusivity.