Imagine Arts Academy is a children’s art enrichment franchise launched by Mad Science Group Inc. in partnership with Crayola. The brand was founded in 2016 in Canada and is headquartered in Montreal, Quebec.

Since its inception, the franchise has focused on delivering “Art with Purpose” through engaging programs such as after-school classes, workshops, camps, and birthday parties.

After a successful two-year pilot with Mad Science franchise owners, Imagine Arts Academy began franchising in 2019. The franchise offers a variety of art-based programs designed for children aged 5 to 12.

These include after-school enrichment sessions, seasonal camps, community workshops, and themed birthday parties. Imagine Arts Academy stands out through its exclusive Crayola-branded curriculum and the operational expertise of Mad Science.

Training

Imagine Arts Academy provides a comprehensive initial training program designed to equip new franchisees with the tools necessary for successful operation. The training includes the following components:

1. Initial Training Program: This is a 4–7 day program conducted virtually or, at the franchisor's discretion, onsite at the franchisee’s location. It covers subjects such as program demonstration, training techniques, legal and compliance matters, equipment usage and setup, marketing and sales, recruiting and training personnel, financial controls, and understanding of the operational Manuals.
2. Hands-On Instruction: Franchisees receive hands-on training in areas such as quality standards, bookkeeping, record keeping, accounting procedures, and overall franchise operations. The training also includes assistance in standardizing procedures and techniques essential to running the business.
3. Additional Training (if requested): Franchisees can request extra training, which is provided based on feasibility and deemed necessity. This training costs $500 per day plus associated expenses such as travel and lodging.

Territory Protection

Imagine Arts Academy provides franchisees with a defined territory in which they can deliver their programs. This area includes schools, camps, libraries, party venues, and other suitable locations within the assigned region.

Franchisees are required to propose and obtain approval for their operating site, and while they primarily operate within their own territory, they may also be allowed to use an existing franchise site outside it under specific conditions.

The franchisor retains authority to regulate where and how services are offered, including the ability to allow shared use of facilities with other Imagine Arts Academy or Mad Science franchisees.