Goosehead Insurance Franchise FDD, Costs & Fees (2025)

Goosehead Insurance specializes in providing personalized insurance solutions, offering clients access to a wide range of coverage options and carriers to help them find the right policies for their specific needs and budget.

Goosehead Insurance has carved a strong niche in the personal lines insurance market, offering a broad portfolio of coverage options such as auto, homeowners, flood, and specialty insurance. Launched in 2003, the company has grown rapidly into a nationwide name known for its innovation and client-focused approach.

Operating from its headquarters in Westlake, Texas, the company provides centralized support and strategic direction to its growing network.

The franchising journey for Goosehead Insurance started in 2011, enabling driven professionals and entrepreneurs to launch their own agencies under the established Goosehead banner. This franchise system has played a key role in fueling its nationwide reach and meeting a wide spectrum of insurance needs.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $50,000
Lease, Improvements, Furniture, Fixtures, Utilities $0 - $6,000
Rent $1,000 - $4,000
Signage and Media $0 - $2,500
Office Equipment and Startup Supplies $5,000 - $8,000
Insurance $2,000 - $5,000
Licenses $500 - $1,000
Professional Fees $1,000 - $5,000
Training Expenses $500 - $7,000
Additional Funds – 3 months $6,000 - $20,000
TOTALS $66,000 - $108,500
Type of Expenditure Amount
Initial Franchise Fee $50,000
Lease, Improvements, Furniture, Fixtures, Utilities $0 - $6,000
Rent $1,000 - $4,000
Signage and Media $0 - $2,500
Office Equipment and Startup Supplies $5,000 - $8,000
Insurance $2,000 - $5,000
Licenses $500 - $1,000
Professional Fees $1,000 - $5,000
Training Expenses $500 - $7,000
Additional Funds – 3 months $6,000 - $20,000
TOTALS $66,000 - $108,500

Franchise Disclosure Document

Competitors

Below are some of

Goosehead Insurance

key competitors in the

Insurance

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
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Gross Profit
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EBITDA
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1103

New
+
-22%
-22%

$50,000

$66,000

$109,000

n.a.

$113,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

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Training

Goosehead Insurance provides a structured and comprehensive training program to prepare franchisees and their teams for operating a successful agency. The Franchisor offers the following types of training:

  1. Initial Training Program: This mandatory training must be completed by the Agency Principal or Manager before the business opens. It includes in-person and possibly online components, covering essential topics such as sales, marketing, service, software systems, and operational procedures. The program typically takes place at the headquarters in Westlake, Texas, or another designated location.
  2. Producer Training: All employees licensed to sell insurance or with access to Goosehead’s systems must complete this training before engaging in sales or accessing proprietary databases. The training ensures compliance with operational and regulatory standards.
  3. Replacement Training: If the Agency Principal or Manager leaves their role, the franchisee must enroll a qualified replacement in the initial training within 30 days. This replacement must complete training within 120 days, with training costs covered by the franchisee.

Territory Protection

Goosehead Insurance does not provide exclusive territorial protection to its franchisees. The franchise agreement explicitly states that the Franchised Business is non-exclusive, meaning the franchisee is not granted any protected territory.

The franchisor retains the full right to conduct business and sell services or products at any location, even if it is in close proximity to an existing franchise location. Additionally, franchisees may only offer and sell services to clients located within the “Approved State” listed in their agreement, unless they obtain licenses and written consent to operate in another state.

This effectively limits geographical operations but does not shield against competition from other Goosehead franchises or corporate locations. Therefore, while operational boundaries are defined by state approval, these do not constitute territorial exclusivity.

Competitors

All Nevada Insurance

All Nevada Insurance is an insurance brokerage franchise offering personal and commercial policies from multiple carriers, providing turnkey operations, comprehensive training, and marketing support to franchisees aiming for profitable growth.

Franchisees

?

14
+
40%
40%
Investment

?

$59,000 - $145,000

Estrella Insurance

Estrella Insurance offers a wide range of insurance products, providing affordable and personalized coverage options to meet individual and business needs.

Franchisees

?

201
+
18%
18%
Investment

?

$12,000 - $84,000

Keystone Insurers Services Group

Keystone Insurers Services Group supports independent insurance agencies with comprehensive back-office, technology, and marketing services.

Franchisees

?

274
+
-2%
-2%
Investment

?

$27,000 - $99,000

Freeway Insurance

Freeway Insurance provides a wide range of insurance products, offering affordable and personalized coverage options to meet the needs of individuals and businesses.

Franchisees

?

19
+
n.a.
n.a.
Investment

?

$35,000 - $84,000

We Insure

We Insure is an insurance franchise offering a wide range of insurance products and services, providing personalized coverage solutions for individuals and businesses.

Franchisees

?

197
+
6%
6%
Investment

?

$44,000 - $137,000

Veronica's

Veronica's is a salon franchise offering a range of beauty and hair care services, known for its personalized approach and high-quality treatments.

Franchisees

?

9
+
50%
50%
Investment

?

$79,000 - $140,000