Eye Level Learning

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Eye Level Learning

Eye Level Learning Franchise FDD, Costs & Fees (2025)

Eye Level Learning Centers provides personalized math and English tutoring services, promoting self-directed learning and academic achievement.

Eye Level Learning Centers is a leading global franchise in supplemental education, offering innovative programs in mathematics and English to students from preschool to high school.

Established in South Korea in 1976 by Daekyo Co., Ltd., Eye Level has grown into a significant presence in the education sector, providing tailored learning experiences that focus on developing critical thinking and problem-solving skills in children.

The franchise began expanding internationally soon after its founding and now operates learning centers across more than 20 countries, including the United States, Canada, the United Kingdom, and various locations throughout Asia. Eye Level’s headquarters in the U.S. is located in Ridgefield Park, New Jersey.

What sets Eye Level apart from its competitors is its systematic approach to education, which balances arithmetic operations with critical thinking, ensuring students not only excel academically but also develop the skills necessary to navigate challenges effectively.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $10,000
Microsite Set-Up Fee $100
Booklet Security Deposit $3,000
Rent $1,200 – $4,500
Lease Security Deposit, If Required $1,200 – $9,000
Leasehold Improvements $15,000 – $48,000
Furniture, Fixtures, Equipment, Signage and Supplies $7,000 – $8,000
Professional Fees $1,000 – $3,000
Design and Architect Fees $1,000 – $2,000
Computer and Tablets for Eye Level Center $2,000 to $3,000
Business License and Permits $100 to $200
Criminal Background Check $18 to $50
Grand Opening Marketing $4,000
Training Expenses (out-of-pocket costs) $250 – $6,000
Insurance – 12 months $1,050 to $2,200
Payroll Cost for Employees (3 Months) $1,000 – $3,000
Eye Level Lead Management Telephone System $400 – $600
Additional Funds – 3 months $7,000 to $22,500
Total Estimated Initial Investment $55,000 to $129,000

Franchise Disclosure Document

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Competitors

Below are some of

Eye Level Learning

key competitors in the

Tutoring

sector.

Started franchising
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Franchise fee

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Home-based

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Passive investment

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FDD
Eye Level Learning
1976
118
+
-2%
-2%
$10,000
$1,500 per month min.

$55,000

-

$129,000

n.a.

$0

Upgrade

n.a.

n.a.

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n.a.

n.a.

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No
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No
No
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No
2007
5
+
-29%
-29%
$49,900
10.00%

$122,000

-

$226,000

Upgrade

n.a.

$509,000

77.7%

n.a.

Upgrade

n.a.

n.a.

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No
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No
No
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No
1997
5
+
400%
400%
$35,000
8.00%

$46,000

-

$54,000

Upgrade

n.a.

$267,000

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
Yes
Upgrade
Yes
Yes
Upgrade
Yes
2018
3
+
-25%
-25%
$25,000
7.00%

$45,000

-

$105,000

Upgrade

n.a.

$0

n.a.

n.a.

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n.a.

n.a.

Upgrade
Upgrade
Upgrade
1999
74
+
1%
1%
$34,500
10.00%

$89,000

-

$163,000

Upgrade

n.a.

$0

n.a.

n.a.

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n.a.

n.a.

Upgrade
No
Upgrade
No
Yes
Upgrade
Yes
2015
5
+
0%
0%
$25,000
$300 - $600 per month

$47,000

-

$93,000

Upgrade

n.a.

$0

n.a.

n.a.

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n.a.

n.a.

Upgrade
No
Upgrade
No
Yes
Upgrade
Yes
2007
55
+
12%
12%
$39,900
8.00%

$75,000

-

$130,000

Upgrade

n.a.

$164,000

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
Yes
Upgrade
Yes
No
Upgrade
No

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$49 / month
Total investment

?

Revenue (AUV)

?

Revenue growth (last 3 years)

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Profit margin

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Franchise Disclosure Documents
Advanced filtering and sorting
Watchlist

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Priority support

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Franchisee

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Training 

Eye Level Learning Centers provides comprehensive training and ongoing support to its franchisees, ensuring they are well-prepared to operate their centers effectively. The training program includes:

  • Initial Start-Up Training Program: This program covers essential aspects of running a learning center, such as curriculum delivery, center management, student assessment practices, parent consultation training, and effective marketing strategies.
  • Eye Level University (ELU): ELU is a learning platform developed for all Eye Level family members who wish to further learn about the product, share best practices, gain teaching tips, and access various marketing tools.
  • Ongoing Support: After the initial training, franchisees receive continuous support, including follow-up training sessions, opening day assistance, marketing support with promotional tools and materials, continued training on new programs and updates, field consultant support, and quality assurance reviews.

Territory Protection

Eye Level Learning franchise does not offer exclusive territory protection to its franchisees. This means that franchisees may face competition from other Eye Level centers within their region, including those owned by the franchisor or other franchisees.

The parents of students enrolled at Eye Level Learning Centers have the flexibility to choose any location, regardless of territorial boundaries, potentially leading to overlapping service areas among franchisees​.

While this lack of exclusive territory might seem challenging, it allows for greater market penetration and ensures that the franchise can grow more freely in high-demand areas.

Number of units

2025
Franchised units

120

117

118

Company-owned units

2

0

0

Total units

122

117

118

Competitors

Omega Learning

Franchisees

?

5
+
-29%
-29%
Investment

?

$122,000 - $226,000

Nutty Scientists

Franchisees

?

5
+
400%
400%
Investment

?

$46,000 - $54,000

STEM Builders

Franchisees

?

3
+
-25%
-25%
Investment

?

$45,000 - $105,000

The Tutoring Club

Franchisees

?

74
+
1%
1%
Investment

?

$89,000 - $163,000

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