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ERA Real Estate Franchise FDD, Costs & Fees (2026)

ERA Real Estate is a global real estate franchise known for its innovative technology and agent support, providing comprehensive services to buyers and sellers to facilitate successful real estate transactions.

KEY FRANCHISE STATS

Franchisees

?

444
+
-6%
-6%
Franchise fee

?

$25,000
Investment

?

$82,000 - $447,000
Revenue (AUV)

?

Undisclosed

$0

+
n.a.
n.a.
Upgrade

ERA Real Estate was founded in 1971 by Jim Jackson in Kansas City, Missouri, with a mission to use innovative technology to improve the real estate experience. The brand was one of the first to introduce electronic methods to real estate transactions, which helped set it apart early on.

Today, ERA is headquartered in Madison, New Jersey, and operates as a subsidiary of Anywhere Real Estate Inc., a global leader in residential real estate services. The company began franchising in 1972, quickly expanding its reach and establishing a strong presence across the United States.

In 1981, ERA became the first U.S.-based real estate franchise to expand internationally with the launch of ERA Japan. The franchise focuses on residential brokerage, offering services such as property listings, sales, leasing, and property management.

What sets ERA apart is its commitment to blending advanced technology with a collaborative, people-focused culture. The brand encourages innovation, supports diversity, and promotes growth within its network.

Initial investment

The initial investment required for a ERA Real Estate franchise is $82,000 - $447,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Facility and Space Planning $9,000 - $17,500
Furnishings and Communication Equipment $27,000 - $87,500
Security and Other Deposits $7,500 - $17,700
Prepaid Business Expenses $3,000 - $4,600
Additional Funds (first 3 months after opening) $35,000 - $60,000
Total Additional Investment for New Start-Up Office $81,500 - $187,300
Total Investment for New Start-Up Office $114,870 - $447,100

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Type of Expenditure Amount
Facility and Space Planning $9,000 - $17,500
Furnishings and Communication Equipment $27,000 - $87,500
Security and Other Deposits $7,500 - $17,700
Prepaid Business Expenses $3,000 - $4,600
Additional Funds (first 3 months after opening) $35,000 - $60,000
Total Additional Investment for New Start-Up Office $81,500 - $187,300
Total Investment for New Start-Up Office $114,870 - $447,100

Franchise Disclosure Document

Below is ERA Real Estate's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

ERA Real Estate had 444 total units in 2025, of which 444 were franchised-owned and 0 company-owned.

Frequently Asked Questions

Competitors

Below are some of

ERA Real Estate

key competitors in the

Broker/Realtor

sector.

Franchise
Franchisees
Royalty fee
Total investment
Revenue
Upgrade
EBITDA
Upgrade

444

New
+
-6%
-6%

6.00%

$82,000

-

$447,000

$0

n.a.

$xxx,xxx

n.a.

xx%

n.a.

Training

ERA Franchise Systems LLC provides training to its franchisees as part of its support to ensure the successful launch and operation of a real estate brokerage. The training programs offered are:

  1. LaunchERA Program
    This mandatory training must be attended by the Responsible Broker or a designated individual before beginning operations. It covers essential topics such as compliance, system tools, marketing, and brokerage operations. Any new Responsible Broker is also required to attend the next available session after taking on the role.
  2. Ongoing Training and Support
    ERA may offer continuing education, workshops, and operational updates through various platforms including online modules and in-person events. This ensures that franchisees remain informed about evolving best practices and industry standards. Participation may be required as part of maintaining compliance with ERA’s system requirements.

Territory Protection

ERA Franchise Systems LLC generally does not grant exclusive territorial rights or area licenses to its franchisees. The Franchise Agreement does not guarantee a minimum area of protection, allowing ERA to place new franchises in close proximity.

However, in certain circumstances, they may grant limited protected areas based on local market conditions or other economic considerations.

Any territory protection provided by ERA must be explicitly stated in writing and is subject to a specified term. ERA reserves the right to terminate these protections if the franchisee does not meet performance benchmarks such as annual Gross Revenue thresholds.

Competitors

Below are some of ERA Real Estate's key competitors in the Broker/Realtor sector.

William Raveis Real Estate

Franchisees

?

11
+
-54%
-54%
Investment

?

$75,000 - $281,000
Revenue

?

Upgrade

Sea Glass Properties

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$102,000 - $303,000
Revenue

?

Upgrade

@properties

Franchisees

?

3
+
-40%
-40%
Investment

?

$64,000 - $433,000
Revenue

?

Upgrade

3% Realty

Franchisees

?

12
+
71%
71%
Investment

?

$29,000 - $61,000
Revenue

?

Upgrade

Assist-2-Sell

Franchisees

?

109
+
-13%
-13%
Investment

?

$14,000 - $439,000
Revenue

?

Upgrade

Windermere Real Estate

Franchisees

?

299
+
-1%
-1%
Investment

?

$271,000 - $1,171,000
Revenue

?

Upgrade

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