ERA Real Estate was founded in 1971 by Jim Jackson in Kansas City, Missouri, with a mission to use innovative technology to improve the real estate experience. The brand was one of the first to introduce electronic methods to real estate transactions, which helped set it apart early on.

Today, ERA is headquartered in Madison, New Jersey, and operates as a subsidiary of Anywhere Real Estate Inc., a global leader in residential real estate services. The company began franchising in 1972, quickly expanding its reach and establishing a strong presence across the United States.

In 1981, ERA became the first U.S.-based real estate franchise to expand internationally with the launch of ERA Japan. The franchise focuses on residential brokerage, offering services such as property listings, sales, leasing, and property management.

What sets ERA apart is its commitment to blending advanced technology with a collaborative, people-focused culture. The brand encourages innovation, supports diversity, and promotes growth within its network.

Training

ERA Franchise Systems LLC provides training to its franchisees as part of its support to ensure the successful launch and operation of a real estate brokerage. The training programs offered are:

1. LaunchERA Program
   This mandatory training must be attended by the Responsible Broker or a designated individual before beginning operations. It covers essential topics such as compliance, system tools, marketing, and brokerage operations. Any new Responsible Broker is also required to attend the next available session after taking on the role.
2. Ongoing Training and Support
   ERA may offer continuing education, workshops, and operational updates through various platforms including online modules and in-person events. This ensures that franchisees remain informed about evolving best practices and industry standards. Participation may be required as part of maintaining compliance with ERA’s system requirements.

Territory Protection

ERA Franchise Systems LLC generally does not grant exclusive territorial rights or area licenses to its franchisees. The Franchise Agreement does not guarantee a minimum area of protection, allowing ERA to place new franchises in close proximity.

However, in certain circumstances, they may grant limited protected areas based on local market conditions or other economic considerations.

Any territory protection provided by ERA must be explicitly stated in writing and is subject to a specified term. ERA reserves the right to terminate these protections if the franchisee does not meet performance benchmarks such as annual Gross Revenue thresholds.