ERA Real Estate Franchise FDD, Costs & Fees (2025)

ERA Real Estate is a global real estate franchise known for its innovative technology and agent support, providing comprehensive services to buyers and sellers to facilitate successful real estate transactions.

ERA Real Estate was founded in 1971 by Jim Jackson in Kansas City, Missouri, with a mission to use innovative technology to improve the real estate experience. The brand was one of the first to introduce electronic methods to real estate transactions, which helped set it apart early on.

Today, ERA is headquartered in Madison, New Jersey, and operates as a subsidiary of Anywhere Real Estate Inc., a global leader in residential real estate services. The company began franchising in 1972, quickly expanding its reach and establishing a strong presence across the United States.

In 1981, ERA became the first U.S.-based real estate franchise to expand internationally with the launch of ERA Japan. The franchise focuses on residential brokerage, offering services such as property listings, sales, leasing, and property management.

What sets ERA apart is its commitment to blending advanced technology with a collaborative, people-focused culture. The brand encourages innovation, supports diversity, and promotes growth within its network.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Facility and Space Planning $9,000 - $17,500
Furnishings and Communication Equipment $27,000 - $87,500
Security and Other Deposits $7,500 - $17,700
Prepaid Business Expenses $3,000 - $4,600
Additional Funds (first 3 months after opening) $35,000 - $60,000
Total Additional Investment for New Start-Up Office $81,500 - $187,300
Total Investment for New Start-Up Office $114,870 - $447,100
Type of Expenditure Amount
Facility and Space Planning $9,000 - $17,500
Furnishings and Communication Equipment $27,000 - $87,500
Security and Other Deposits $7,500 - $17,700
Prepaid Business Expenses $3,000 - $4,600
Additional Funds (first 3 months after opening) $35,000 - $60,000
Total Additional Investment for New Start-Up Office $81,500 - $187,300
Total Investment for New Start-Up Office $114,870 - $447,100

Franchise Disclosure Document

Competitors

Below are some of

ERA Real Estate

key competitors in the

Broker/Realtor

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
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EBITDA
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444

New
+
-6%
-6%

$25,000

$82,000

$447,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

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Number of units

Training

ERA Franchise Systems LLC provides training to its franchisees as part of its support to ensure the successful launch and operation of a real estate brokerage. The training programs offered are:

  1. LaunchERA Program
    This mandatory training must be attended by the Responsible Broker or a designated individual before beginning operations. It covers essential topics such as compliance, system tools, marketing, and brokerage operations. Any new Responsible Broker is also required to attend the next available session after taking on the role.
  2. Ongoing Training and Support
    ERA may offer continuing education, workshops, and operational updates through various platforms including online modules and in-person events. This ensures that franchisees remain informed about evolving best practices and industry standards. Participation may be required as part of maintaining compliance with ERA’s system requirements.

Territory Protection

ERA Franchise Systems LLC generally does not grant exclusive territorial rights or area licenses to its franchisees. The Franchise Agreement does not guarantee a minimum area of protection, allowing ERA to place new franchises in close proximity.

However, in certain circumstances, they may grant limited protected areas based on local market conditions or other economic considerations.

Any territory protection provided by ERA must be explicitly stated in writing and is subject to a specified term. ERA reserves the right to terminate these protections if the franchisee does not meet performance benchmarks such as annual Gross Revenue thresholds.

Competitors

Watters International Realty

Watters International Realty is a real estate franchise offering comprehensive services for buying and selling homes, known for its innovative marketing strategies and client-focused approach.

Franchisees

?

10
+
0%
0%
Investment

?

$49,000 - $201,000

PropertyGuys.com

PropertyGuys.com is a real estate marketing franchise offering homeowners a commission-free approach to selling their properties, utilizing innovative technology and support.

Franchisees

?

4
+
n.a.
n.a.
Investment

?

$22,000 - $81,000

Grand Welcome

Grand Welcome is a vacation rental management franchise that helps homeowners maximize their rental income by providing full-service property management.

Franchisees

?

62
+
138%
138%
Investment

?

$68,000 - $170,000

Christie's International Real Estate

Christie's International Real Estate offers luxury real estate services, connecting buyers and sellers of high-end properties worldwide. They provide personalized attention and market expertise for affluent clients.

Franchisees

?

38
+
-3%
-3%
Investment

?

$64,000 - $443,000

Superior Walls

Superior Walls offers precast concrete foundation systems for residential and commercial buildings. Their energy-efficient, waterproof walls provide strong, customizable solutions for construction projects.

Franchisees

?

12
+
9%
9%
Investment

?

$1,040,000 - $1,968,000

Joe Homebuyer

Joe Homebuyer is a real estate investment franchise focusing on buying and selling homes quickly. Franchisees receive training in acquisition strategies, sales processes, and marketing, enabling them to close deals efficiently in any market.

Franchisees

?

63
+
66%
66%
Investment

?

$131,000 - $444,000