ERA Real Estate was founded in 1971 by Jim Jackson in Kansas City, Missouri, with a mission to use innovative technology to improve the real estate experience. The brand was one of the first to introduce electronic methods to real estate transactions, which helped set it apart early on.
Today, ERA is headquartered in Madison, New Jersey, and operates as a subsidiary of Anywhere Real Estate Inc., a global leader in residential real estate services. The company began franchising in 1972, quickly expanding its reach and establishing a strong presence across the United States.
In 1981, ERA became the first U.S.-based real estate franchise to expand internationally with the launch of ERA Japan. The franchise focuses on residential brokerage, offering services such as property listings, sales, leasing, and property management.
What sets ERA apart is its commitment to blending advanced technology with a collaborative, people-focused culture. The brand encourages innovation, supports diversity, and promotes growth within its network.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
ERA Franchise Systems LLC provides training to its franchisees as part of its support to ensure the successful launch and operation of a real estate brokerage. The training programs offered are:
ERA Franchise Systems LLC generally does not grant exclusive territorial rights or area licenses to its franchisees. The Franchise Agreement does not guarantee a minimum area of protection, allowing ERA to place new franchises in close proximity.
However, in certain circumstances, they may grant limited protected areas based on local market conditions or other economic considerations.
Any territory protection provided by ERA must be explicitly stated in writing and is subject to a specified term. ERA reserves the right to terminate these protections if the franchisee does not meet performance benchmarks such as annual Gross Revenue thresholds.
KEY FRANCHISE STATS
All you need to know about this franchise
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