Counselor Realty is a full-service residential and commercial real estate brokerage franchise founded in 1964 in the Twin Cities, Minnesota, by a group of experienced local agents. Headquartered in Minneapolis, Minnesota, the brand is agent-owned and has built a strong reputation for community involvement and trusted service.

The franchise division, Counselor Realty Franchising, Inc., began offering franchise opportunities in 2002. Franchisees operate from approved office locations within designated territories across Minnesota and Wisconsin.

Counselor Realty stands out for its agent-owned model, which prioritizes professionalism, collaboration, and deep local expertise.

Training

Counselor Realty Franchising provides optional but detailed training programs for franchisees. Here's a breakdown of what they offer:

1. Initial Training Program: At your request, Counselor will provide initial training to you and up to two key personnel. This training takes place at a designated “Counselor” office or mutually agreed location and is subject to availability.
2. Supplemental and Ongoing Training: You can also request supplemental initial or ongoing training for yourself or your staff. These sessions are customized based on the subject matter and your specific needs.
3. Training Fees: Counselor charges a fee of $175 per trainer per hour for all training, including initial training. Additionally, you are responsible for all travel, lodging, and incidental expenses for yourself, your employees, and the trainers.
4. Training Management: The Franchise Committee Chairperson coordinates training, potentially assisted by other staff members. The training covers business setup, operation, and adherence to brand standards.

Territory Protection

Counselor Realty Franchising grants franchisees a defined territory to operate their business, but it is a non-exclusive license. This means the franchisee is allowed to operate from a single approved location within a designated geographic territory.

However, the agreement does not prevent the franchisor or its affiliates from granting other franchises or operating businesses within the same territory.

The franchisor reserves significant flexibility to adjust territory terms. For example, during renewal, the territory can be modified if the population exceeds their limits or if performance criteria are not met.