Counselor Realty is a full-service residential and commercial real estate brokerage franchise founded in 1964 in the Twin Cities, Minnesota, by a group of experienced local agents. Headquartered in Minneapolis, Minnesota, the brand is agent-owned and has built a strong reputation for community involvement and trusted service.
The franchise division, Counselor Realty Franchising, Inc., began offering franchise opportunities in 2002. Franchisees operate from approved office locations within designated territories across Minnesota and Wisconsin.
Counselor Realty stands out for its agent-owned model, which prioritizes professionalism, collaboration, and deep local expertise.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Counselor Realty Franchising provides optional but detailed training programs for franchisees. Here's a breakdown of what they offer:
Counselor Realty Franchising grants franchisees a defined territory to operate their business, but it is a non-exclusive license. This means the franchisee is allowed to operate from a single approved location within a designated geographic territory.
However, the agreement does not prevent the franchisor or its affiliates from granting other franchises or operating businesses within the same territory.
The franchisor reserves significant flexibility to adjust territory terms. For example, during renewal, the territory can be modified if the population exceeds their limits or if performance criteria are not met.
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