CoolVu is a window film and architectural surface franchise founded in 2018. Headquartered in the U.S., it emerged from a partnership between Jeff Franson (founder of Window Film Depot in 1992) and Mike Herrera, a veteran franchise developer.
The brand is part of the FutureVu Brands ecosystem, which is backed by over 30 years of experience in the window film industry.
CoolVu offers a home-based, low-overhead franchise model focused on selling window films, custom wall graphics, and architectural surface finishes. Its product line includes solar control and security window films, decorative wall murals, and vinyl wraps that replicate premium materials like wood, marble, and metal.
Franchisees operate from home, and all materials are shipped directly per project, eliminating the need for a storefront. The company began franchising in early 2022 and has quickly grown to over 100 franchisees nationwide.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
CoolVu delivers a detailed and structured training program to ensure franchisees are well-prepared to run their business. Below are the core components:
CoolVu grants franchisees a designated territory that is generally defined by postal zip codes and is expected to include around 60,000 qualified households, commercial, and retail buildings. This territory is described in Exhibit I of the Franchise Agreement and cannot be changed without mutual agreement.
While this offers some geographic focus, the franchisor does not guarantee exclusivity, and franchisees may face competition from other franchisees or company-affiliated businesses operating nearby.
The franchisor and its affiliates retain broad rights, including the ability to open and operate businesses under different marks within any territory. They also maintain the right to sell products through alternative channels such as the internet, wholesale markets, or special events, and franchisees receive no compensation if these methods affect their sales.
KEY FRANCHISE STATS
All you need to know about this franchise
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