CoolVu is a window film and architectural surface franchise founded in 2018. Headquartered in the U.S., it emerged from a partnership between Jeff Franson (founder of Window Film Depot in 1992) and Mike Herrera, a veteran franchise developer.

The brand is part of the FutureVu Brands ecosystem, which is backed by over 30 years of experience in the window film industry.

CoolVu offers a home-based, low-overhead franchise model focused on selling window films, custom wall graphics, and architectural surface finishes. Its product line includes solar control and security window films, decorative wall murals, and vinyl wraps that replicate premium materials like wood, marble, and metal.

Franchisees operate from home, and all materials are shipped directly per project, eliminating the need for a storefront. The company began franchising in early 2022 and has quickly grown to over 100 franchisees nationwide.

Training

CoolVu delivers a detailed and structured training program to ensure franchisees are well-prepared to run their business. Below are the core components:

1. Initial Training Program
   CoolVu offers a mandatory initial training program for up to two principal owners or one principal owner and one technician. This training spans approximately four days and includes both classroom and hands-on instruction in business operations, product knowledge, sales, technology, and financial management.
2. On-Site Opening Assistance
   Within the first few months of launching operations, CoolVu provides up to two days of on-site support from a company representative. This guidance helps reinforce the knowledge gained during the initial training and supports a smooth opening.
3. Ongoing and Additional Training
   CoolVu offers additional training as needed, which may be provided online, over the phone, or in person. Franchisees are responsible for associated travel and lodging costs. The franchisor may also require retraining if the business or its personnel are underperforming.

Territory Protection

CoolVu grants franchisees a designated territory that is generally defined by postal zip codes and is expected to include around 60,000 qualified households, commercial, and retail buildings. This territory is described in Exhibit I of the Franchise Agreement and cannot be changed without mutual agreement.

While this offers some geographic focus, the franchisor does not guarantee exclusivity, and franchisees may face competition from other franchisees or company-affiliated businesses operating nearby.

The franchisor and its affiliates retain broad rights, including the ability to open and operate businesses under different marks within any territory. They also maintain the right to sell products through alternative channels such as the internet, wholesale markets, or special events, and franchisees receive no compensation if these methods affect their sales.