Coldwell Banker is a leading American real estate franchise brand founded in 1906 in San Francisco by Colbert Coldwell, Albert Tucker, and John Lynch. Benjamin Banker joined as a partner in 1913, and the company adopted the Coldwell Banker name by 1914.

The brand is headquartered in Madison, New Jersey, and operates under Anywhere Real Estate (formerly known as Realogy). Coldwell Banker began franchising in 1982 under the name Coldwell Banker Residential Affiliates, Inc.

Since then, it has expanded to nearly 3,000 offices in 49 countries and territories. The franchise provides a range of real estate brokerage services, including residential and commercial sales, leasing, property management, and luxury home marketing through its Coldwell Banker Global Luxury program.

What sets Coldwell Banker apart is its legacy of innovation and trust. It was one of the first real estate brands to adopt mobile apps, video marketing, and data-driven tools like CBx for pricing analysis.

Training

Coldwell Banker provides an extensive training program designed to prepare franchisees for effective operation within its real estate system. The training includes both required and optional components, offered through various formats to accommodate different learning preferences.

1. Required Onboarding Training
   This includes courses such as Dash Training, Product & Program Overview, Desk Tools Deep Dive, and an Introduction to Learning, totaling approximately 5 to 7 hours. These sessions are conducted virtually and tailored to equip franchisees with essential operational tools.
2. Optional Onboarding Training
   Franchisees may also participate in optional training, including Product and Program Deep Dives, Business Development Training, and more, offering 8 to 16 additional hours of content. These are intended to deepen understanding and provide strategic insights for business growth.
3. Responsible Broker Training Requirement
   The Responsible Broker or their designated representative is required to attend the Training and Onboarding Program to ensure compliance and operational readiness.

Territory Protection

Coldwell Banker does not provide exclusive territory protection to its franchisees. Under the franchise agreement, franchisees will not receive any minimum area of protection or exclusive territorial rights.

The franchisor retains the right to operate or license competing outlets in the same market, which means franchisees may face competition from other Coldwell Banker franchisees or even company-owned offices.

However, in some cases, Coldwell Banker may choose to grant a limited protected area where no new franchises will be established for a set time, based on market conditions or other economic considerations.