Coldwell Banker is a real estate franchise providing professional real estate services for buying, selling, and renting properties, known for its global reach and expertise.
KEY FRANCHISE STATS
Franchisees
?
1309
+
-6%
-6%
Franchise fee
?
$25,000
Investment
?
$114,000 - $515,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
Upgrade
Coldwell Banker is a leading American real estate franchise brand founded in 1906 in San Francisco by Colbert Coldwell, Albert Tucker, and John Lynch. Benjamin Banker joined as a partner in 1913, and the company adopted the Coldwell Banker name by 1914.
The brand is headquartered in Madison, New Jersey, and operates under Anywhere Real Estate (formerly known as Realogy). Coldwell Banker began franchising in 1982 under the name Coldwell Banker Residential Affiliates, Inc.
Since then, it has expanded to nearly 3,000 offices in 49 countries and territories. The franchise provides a range of real estate brokerage services, including residential and commercial sales, leasing, property management, and luxury home marketing through its Coldwell Banker Global Luxury program.
What sets Coldwell Banker apart is its legacy of innovation and trust. It was one of the first real estate brands to adopt mobile apps, video marketing, and data-driven tools like CBx for pricing analysis.
Initial investment
The initial investment required for a Coldwell Banker franchise is
$114,000 - $515,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$0 – $25,000
Real Estate
Not included in total
Leasehold Improvements
$0 – $105,000
Building Signs
$700 – $20,000
Yard Signs
$2,000 – $5,500
Open House Signs
$800 – $2,000
Miscellaneous Rider Signs
$200 – $400
Name Badges
$120 – $400
Miscellaneous
$250 – $500
Printed Materials
$5,100 – $7,500
Other Advertising (local)/Grand Opening Promotion
$0 – $10,000
Coldwell Banker Global Luxury® Office Design Elements
$0 – $70,000
Coldwell Banker Global Luxury® certification course (per person)
$0 – $575
Insurance
$500 – $4,000
Legal Expenses
$0 – $4,000
Website
$0 – $10,000
Multiple Listing Services
$0 – $3,000
Data Feed Transmission
$0 – $5,000
Computer Equipment and Electronic Data System
$5,000 – $10,000
Facility and Space Planning
$9,000 – $17,500
Furnishings and Communications Equipment
$27,000 – $87,500
Security and Other Deposits
$7,500 – $17,700
Prepaid Business Expenses
$3,000 – $4,600
Additional Funds (first 3 months after opening)
$50,000 – $100,000
Total Investment for New Start-Up Office
$114,370 – $514,675
Create a free account to access this table and more. For more information see our plans here.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Type of Expenditure
Amount
Initial Franchise Fee
$0 – $25,000
Real Estate
Not included in total
Leasehold Improvements
$0 – $105,000
Building Signs
$700 – $20,000
Yard Signs
$2,000 – $5,500
Open House Signs
$800 – $2,000
Miscellaneous Rider Signs
$200 – $400
Name Badges
$120 – $400
Miscellaneous
$250 – $500
Printed Materials
$5,100 – $7,500
Other Advertising (local)/Grand Opening Promotion
$0 – $10,000
Coldwell Banker Global Luxury® Office Design Elements
$0 – $70,000
Coldwell Banker Global Luxury® certification course (per person)
$0 – $575
Insurance
$500 – $4,000
Legal Expenses
$0 – $4,000
Website
$0 – $10,000
Multiple Listing Services
$0 – $3,000
Data Feed Transmission
$0 – $5,000
Computer Equipment and Electronic Data System
$5,000 – $10,000
Facility and Space Planning
$9,000 – $17,500
Furnishings and Communications Equipment
$27,000 – $87,500
Security and Other Deposits
$7,500 – $17,700
Prepaid Business Expenses
$3,000 – $4,600
Additional Funds (first 3 months after opening)
$50,000 – $100,000
Total Investment for New Start-Up Office
$114,370 – $514,675
Franchise Disclosure Document
Below is Coldwell Banker's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Coldwell Banker had 1814 total units in 2025, of which 1309 were franchised-owned and 505 company-owned.
Coldwell Banker provides an extensive training program designed to prepare franchisees for effective operation within its real estate system. The training includes both required and optional components, offered through various formats to accommodate different learning preferences.
Required Onboarding Training This includes courses such as Dash Training, Product & Program Overview, Desk Tools Deep Dive, and an Introduction to Learning, totaling approximately 5 to 7 hours. These sessions are conducted virtually and tailored to equip franchisees with essential operational tools.
Optional Onboarding Training Franchisees may also participate in optional training, including Product and Program Deep Dives, Business Development Training, and more, offering 8 to 16 additional hours of content. These are intended to deepen understanding and provide strategic insights for business growth.
Responsible Broker Training Requirement The Responsible Broker or their designated representative is required to attend the Training and Onboarding Program to ensure compliance and operational readiness.
Territory Protection
Coldwell Banker does not provide exclusive territory protection to its franchisees. Under the franchise agreement, franchisees will not receive any minimum area of protection or exclusive territorial rights.
The franchisor retains the right to operate or license competing outlets in the same market, which means franchisees may face competition from other Coldwell Banker franchisees or even company-owned offices.
However, in some cases, Coldwell Banker may choose to grant a limited protected area where no new franchises will be established for a set time, based on market conditions or other economic considerations.
.png)
