Coco Fresh Tea & Juice, commonly known as COCO, is a prominent international franchise specializing in bubble tea and a variety of refreshing beverages. Founded in 1997 in Taipei, Taiwan, COCO has established itself as a leading player in the tea and juice industry. 

The franchise is headquartered in Taipei and began its franchising journey in 2007. Since then, COCO has expanded its footprint globally, offering a diverse menu that includes bubble tea, fruit teas, and other specialty beverages.

COCO distinguishes itself in the competitive beverage market through its commitment to quality and consistency. The franchise emphasizes the use of fresh ingredients and authentic recipes, which contribute to the distinctive taste of its drinks. 

With a focus on customer experience and product innovation, COCO has built a strong brand reputation and a loyal customer base. The franchise's extensive menu and customizable options cater to a wide range of preferences, setting it apart from other competitors in the bubble tea and juice sector.

Training

Coco Fresh Tea & Juice Franchise offers comprehensive training to ensure franchisees are well-equipped to operate their stores effectively. The training program typically includes:

1. Operational Training: Franchisees receive detailed instruction on daily store operations, including beverage preparation, equipment usage, inventory management, and customer service standards. This helps maintain consistency and quality across all locations.
2. Product Knowledge: Franchisees and their staff are trained in the menu offerings, including the preparation techniques for bubble tea and other beverages. This training emphasizes the use of fresh ingredients and adherence to COCO’s proprietary recipes to ensure product consistency.
3. Marketing and Sales: Training includes strategies for local marketing, sales techniques, and customer engagement to drive business growth. Franchisees learn how to implement promotional campaigns and build a strong local presence.
4. Technology and Systems: Franchisees are trained on the POS systems and other technology used in the stores, including inventory management and reporting tools, to streamline operations and improve efficiency.

Territory Protection

Coco Fresh Tea & Juice franchise provides territory protection to its franchisees, ensuring that each location operates in a designated area with limited competition from other COCO stores. 

This protection helps franchisees establish a strong market presence without the threat of nearby COCO outlets encroaching on their customer base. By defining exclusive territories, the franchise aims to support sustainable growth and profitability for its franchise partners.