

Founded in 2009 by Ken and Debra Blue, Blue Moon Estate Sales has become a respected name in the estate sale industry. With its headquarters in Cary, North Carolina, the brand entered the franchising space in 2013.
The company specializes in managing estate liquidations and downsizing efforts, offering clients a seamless way to sell everything from common household items to rare collectibles. Its services are designed to ease the burden during life transitions, such as relocations or the passing of a loved one.
What sets Blue Moon Estate Sales apart is its commitment to professionalism in a typically unregulated market. By applying a standardized, customer-focused model, the franchise ensures that every sale reflects a high level of care, organization, and service quality.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Blue Moon Estate Sales provides a multi-phase training program designed to prepare franchisees comprehensively for running their business. The training is structured and mandatory, covering essential aspects of operations and management.
Blue Moon Estate Sales provides franchisees with a "Protected Territory," typically defined by specific ZIP codes and encompassing a population of approximately 500,000 people.
During the agreement term, the franchisor agrees not to establish or franchise another Blue Moon location within this territory, provided the franchisee complies with all contractual obligations. This includes maintaining minimum performance standards and employing the required staff to retain these rights.
However, the territory protection is not absolute. Blue Moon retains the right to use alternative distribution methods—such as internet, catalog, and telemarketing sales—that may reach into a franchisee's territory.
Below are some of
Blue Moon Estate Sales
key competitors in the
Broker/Realtor
sector.

123
$57,000
$57,000
$113,000
n.a.
$204,000
$xxx,xxx
n.a.
n.a.
n.a.
n.a.

LakePlace.com
$50K - $100K
6
$10,000
$51,000
$115,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.

PropertyGuys.com
Under $25K
4
$20,000
$22,000
$81,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.

1 Percent Lists
Under $25K
30
$15,000
$23,000
$59,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.

Valbridge is a valuation-services franchise offering real-estate appraisal, review and consulting services for commercial and residential markets, serving lenders, brokers and property-owners, and known for national network, compliance focus and high-quality data standards.
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Harcourts is a real-estate brokerage franchise offering residential and commercial brokerage services, serving property buyers, sellers and agents, and known for innovative tools, global network backing and culture focused on growth and professionalism.
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Iron Valley Real Estate is a real estate franchise offering brokerage services and agent support systems, serving buyers, sellers, and real estate professionals, and known for its agent-centric commission model, low startup costs, and modern technology.
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Watters International Realty is a real estate franchise offering comprehensive services for buying and selling homes, known for its innovative marketing strategies and client-focused approach.
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PropertyGuys.com is a real estate marketing franchise offering homeowners a commission-free approach to selling their properties, utilizing innovative technology and support.
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Grand Welcome is a vacation rental management franchise that helps homeowners maximize their rental income by providing full-service property management.
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