Blue Moon Estate Sales Franchise FDD, Costs & Fees (2026)
Blue Moon Estate Sales offers professional estate sale services, providing comprehensive solutions for clients looking to liquidate personal property, downsize, or manage estate assets, ensuring a seamless and profitable process for all involved parties.
KEY FRANCHISE STATS
Franchisees
?
123
+
34%
34%
Franchise fee
?
$57,000
Investment
?
$57,000 - $113,000
Revenue (AUV)
?
Undisclosed
$204,000
+
-21.2%
-21.2%
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Founded in 2009 by Ken and Debra Blue, Blue Moon Estate Sales has become a respected name in the estate sale industry. With its headquarters in Cary, North Carolina, the brand entered the franchising space in 2013.
The company specializes in managing estate liquidations and downsizing efforts, offering clients a seamless way to sell everything from common household items to rare collectibles. Its services are designed to ease the burden during life transitions, such as relocations or the passing of a loved one.
What sets Blue Moon Estate Sales apart is its commitment to professionalism in a typically unregulated market. By applying a standardized, customer-focused model, the franchise ensures that every sale reflects a high level of care, organization, and service quality.
Initial investment
The initial investment required for a Blue Moon Estate Sales franchise is
$57,000 - $113,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$24,500 – $57,000
Initial Training Fee
$2,500
Travel Expenses for Training
$0 – $4,450
Office Equipment
$50 – $575
Estate Sale Equipment and Materials
$750 – $1,675
Digital Platform License Setup
$100
Accounting & Payroll Services – 3 Months
$550 – $700
Computer Systems
$3,100 – $3,200
Professional Fees & Business Licenses
$1,250 – $2,500
Dues and Subscriptions – 3 Months
$550 – $650
Initial Marketing Kit
$2,500
Grand Opening Advertising & Marketing; Headshot – 4 months
$8,065 – $8,225
Vehicle - Deposit & 3 Lease Payments
$0 – $11,750
Driver’s Safety Course
$500
Insurance – 3-6 months
$600 – $2,000
Additional Funds – 3 Months
$12,000 – $15,000
Total
$57,015 – $113,325
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Type of Expenditure
Amount
Initial Franchise Fee
$24,500 – $57,000
Initial Training Fee
$2,500
Travel Expenses for Training
$0 – $4,450
Office Equipment
$50 – $575
Estate Sale Equipment and Materials
$750 – $1,675
Digital Platform License Setup
$100
Accounting & Payroll Services – 3 Months
$550 – $700
Computer Systems
$3,100 – $3,200
Professional Fees & Business Licenses
$1,250 – $2,500
Dues and Subscriptions – 3 Months
$550 – $650
Initial Marketing Kit
$2,500
Grand Opening Advertising & Marketing; Headshot – 4 months
$8,065 – $8,225
Vehicle - Deposit & 3 Lease Payments
$0 – $11,750
Driver’s Safety Course
$500
Insurance – 3-6 months
$600 – $2,000
Additional Funds – 3 Months
$12,000 – $15,000
Total
$57,015 – $113,325
Franchise Disclosure Document
Below is Blue Moon Estate Sales's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Blue Moon Estate Sales had 123 total units in 2025, of which 123 were franchised-owned and 0 company-owned.
Blue Moon Estate Sales provides a multi-phase training program designed to prepare franchisees comprehensively for running their business. The training is structured and mandatory, covering essential aspects of operations and management.
Phase One Training This phase is conducted at the franchisee’s Approved Location or within their Protected Territory and spans 2 to 4 weeks. It involves administrative setup, community research, and eLearning to establish the foundational operations of the business.
Phase Two Training Conducted over approximately two weeks, this phase occurs at a designated company location or remotely. It includes in-depth industry-specific instruction, as well as franchise marketing and administrative training. Attendance is required for all owners and approved staff.
Phase Three Training Taking place after the business has opened, this 4-week phase includes about 20 hours of additional training. It is delivered through a mix of in-person sessions and virtual classes, emphasizing continued education in operations, marketing, and administration.
Territory Protection
Blue Moon Estate Sales provides franchisees with a "Protected Territory," typically defined by specific ZIP codes and encompassing a population of approximately 500,000 people.
During the agreement term, the franchisor agrees not to establish or franchise another Blue Moon location within this territory, provided the franchisee complies with all contractual obligations. This includes maintaining minimum performance standards and employing the required staff to retain these rights.
However, the territory protection is not absolute. Blue Moon retains the right to use alternative distribution methods—such as internet, catalog, and telemarketing sales—that may reach into a franchisee's territory.
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