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Bad Ass Coffee of Hawaii Franchise FDD, Costs & Fees (2026)

Bad Ass Coffee of Hawaii is a coffee franchise that specializes in premium Hawaiian coffee, providing a unique and exotic coffee experience with a variety of flavorful blends sourced from the Hawaiian islands.

KEY FRANCHISE STATS

Franchisees

?

32
+
28%
28%
Franchise fee

?

$40,000
Investment

?

$526,000 - $992,000
Revenue (AUV)

?

Undisclosed

$519,000

+
0.8%
0.8%
Upgrade

Founded in 1991 on Hawaii's Big Island, Bad Ass Coffee of Hawaii is renowned for its dedication to delivering premium Hawaiian coffee grown in the United States. The franchise boasts a rich history of sharing the distinct flavors of coffee beans from Kauai, Waialua (Oahu), Maui, Moloka'i, Kona, and Ka'u with coffee lovers worldwide.

Fueled by a commitment to quality and the essence of Aloha, the brand has grown from a local favorite to a cherished franchise with locations across the mainland U.S., the US Virgin Islands, and Japan.

The journey into franchising began in 1998 when B.J. Bilanzich, enamored with the brand's unique charm and exceptional coffee, opened stores in Utah. This expansion eventually led her to acquire Bad Ass Coffee of Hawaii and launch the franchise model on the mainland.

In 2019, under the new ownership of Royal Aloha Coffee, LLC, the franchise experienced a comprehensive rebranding. This transformation included a refreshed logo, new packaging, modernized store designs, and the addition of new products, all while honoring the brand's legacy and dedication to quality.

Initial investment

The initial investment required for a Bad Ass Coffee of Hawaii franchise is $526,000 - $992,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Development Fee $100,000
Architectural Services $18,000 - $30,000
Shop Opening Assistance Fee $6,900
Building and Tenant Improvements $170,000 - $530,000
Equipment Furnishings $152,000 - $220,000
Signs $9,000 - $25,000
Point-of-Sale System, Software and Office Equipment $1,200 - $4,500
Opening Inventory $15,000
Security Deposits, Utility Deposits, Business Licenses $5,000 – $10,000
Grand Opening Marketing Campaign $15,000
Initial Training: Travel and Living Expenses $4,000 – $6,000
Additional Funds - 3 Months $30,000
Total Estimated Initial Investment $526,100 - $992,400

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Type of Expenditure Amount
Development Fee $100,000
Architectural Services $18,000 - $30,000
Shop Opening Assistance Fee $6,900
Building and Tenant Improvements $170,000 - $530,000
Equipment Furnishings $152,000 - $220,000
Signs $9,000 - $25,000
Point-of-Sale System, Software and Office Equipment $1,200 - $4,500
Opening Inventory $15,000
Security Deposits, Utility Deposits, Business Licenses $5,000 – $10,000
Grand Opening Marketing Campaign $15,000
Initial Training: Travel and Living Expenses $4,000 – $6,000
Additional Funds - 3 Months $30,000
Total Estimated Initial Investment $526,100 - $992,400

Franchise Disclosure Document

Below is Bad Ass Coffee of Hawaii's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

Bad Ass Coffee of Hawaii had 33 total units in 2025, of which 32 were franchised-owned and 1 company-owned.

Frequently Asked Questions

Competitors

Below are some of

Bad Ass Coffee of Hawaii

key competitors in the

Coffee & Tea

sector.

Franchise
Franchisees
Royalty fee
Total investment
Revenue
Upgrade
EBITDA
Upgrade

32

New
+
28%
28%

5.00%

$526,000

-

$992,000

$519,000

n.a.

$xxx,xxx

n.a.

xx%

n.a.

Training 

The franchisor offers an extensive training program designed to equip franchisees with the knowledge and skills necessary for success:

Initial Training Program: This program blends home study, orientation, classroom instruction, and hands-on training. It includes approximately 4-5 days of home study, two days of orientation and classroom instruction, and three days of practical, on-the-job training at a location specified by the franchisor.

Manager Training Programs: New Principal Managers hired during the Franchise Agreement period must complete the franchisor's initial training program. This training ensures managers are fully prepared to maintain the franchise's standards and operations.

Additional Training: The franchisor may provide seminars, webinars, conventions, manager retreats, or ongoing development programs for franchisee benefit. Attendance at these events may be mandatory. While the training sessions are offered free of tuition or fees, franchisees are responsible for their travel and living expenses.

Ongoing Training: Franchisees and their designated managers are required to attend any ongoing mandatory seminars, conventions, or programs as dictated by the franchisor. These training sessions are provided without tuition or fees, but franchisees must cover travel and living expenses.

Territory Protection

The franchisor provides territory protection to franchisees. Franchisees receive a designated protected territory around their franchised location, within which the franchisor will not permit the establishment or operation of other BAD ASS COFFEE OF HAWAII shops.

This protected territory is defined according to the franchisor's reserved rights. The territory typically encompasses specific geographical markers such as county lines, zip code boundaries, street boundaries, natural landmarks, or similar designations.

There is no minimum area guaranteed for the protected territory. The exact boundaries and the extent of the protection are determined by various market conditions surrounding the proposed franchised location.

Competitors

Below are some of Bad Ass Coffee of Hawaii's key competitors in the Coffee & Tea sector.

Azal Coffee

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$227,000 - $333,000
Revenue

?

Upgrade

Auntea Jenny

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$285,000 - $596,000
Revenue

?

Upgrade

WANPO

Franchisees

?

11
+
450%
450%
Investment

?

$110,000 - $196,000
Revenue

?

Upgrade

TPTEA Tea Shop

Franchisees

?

16
+
78%
78%
Investment

?

$425,000 - $447,000
Revenue

?

Upgrade

Peet's Coffee

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$1,035,000 - $1,697,000
Revenue

?

Upgrade

Sugar Llamas

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$252,000 - $368,000
Revenue

?

Upgrade

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