Asurion Tech Repair & Solutions, formerly known as uBreakiFix, is a leading franchise in the tech repair industry. The company was founded in 2009 by Justin Wetherill, David Reiff, and Eddie Trujillo after a frustrating experience with a broken iPhone led to the realization of a business opportunity. 

The first store opened in Orlando, Florida, which remains the headquarters of the franchise. Asurion acquired uBreakiFix in 2019, and in 2021, the franchise was rebranded to Asurion Tech Repair & Solutions to better align with its parent company's extensive tech care services. 

The rebranding effort has helped streamline operations and expand the range of services offered, including repairs for smartphones, tablets, computers, game consoles, and other electronic devices.

The franchise stands out in the market due to its partnerships with major tech companies like Google, Samsung, and HP, ensuring high-quality repairs with OEM parts. Asurion Tech Repair & Solutions is known for its fast, reliable, and affordable repair services, with most repairs completed in under an hour.

Training 

Asurion Tech Repair & Solutions offers comprehensive training programs designed to equip franchisees with the skills and knowledge needed to succeed in the tech repair industry. This training ensures that franchise owners and their staff can provide high-quality repair services and effectively manage their businesses.

Initial Training Program

The initial training program for new franchisees includes both classroom and hands-on training. This program is conducted at the company's headquarters in Orlando, Florida, where franchisees learn about the company's operational procedures, customer service standards, and technical repair processes. The training covers various aspects of the business, including:

1. Technical Training:some text
   • Detailed instruction on diagnosing and repairing a wide range of electronic devices, including smartphones, tablets, computers, and game consoles.
   • Training on using specialized tools and equipment for repairs.
   • Safety protocols to ensure safe and effective repairs.
2. Operational Training:some text
   • Overview of the franchise’s proprietary software that streamlines business operations, including inventory management, repair tracking, and customer relationship management.
   • Best practices for managing day-to-day store operations, including scheduling, employee management, and customer service.
3. Marketing and Sales Training:some text
   • Strategies for local marketing and community engagement to attract and retain customers.
   • Sales techniques to effectively communicate with customers and promote additional services and products.

Territory Protection

Asurion Tech Repair & Solutions offers territory protection to its franchisees, ensuring they have exclusive rights to operate within a defined geographic area. This means that no other franchisee or corporate store will be allowed to open within the protected territory, safeguarding the franchisee’s market and potential customer base.

This protection is part of Asurion’s strategy to support its franchisees by minimizing direct competition within the same brand, thereby enhancing the franchisee's opportunity to build a successful and profitable business. The specific terms and extent of the territory protection are typically outlined in the franchise agreement, tailored to the market dynamics and population density of the area.