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Applebee’s Franchise FDD, Costs & Fees (2026)

Applebee's is a casual dining restaurant franchise that serves a variety of American dishes, including appetizers, burgers, and entrees, offering a relaxed and family-friendly atmosphere for dining out with friends and family.

KEY FRANCHISE STATS

Franchisees

?

1416
+
-8%
-8%
Franchise fee

?

$35,000
Investment

?

$617,000 - $5,823,000
Revenue (AUV)

?

Undisclosed

$2,823,000

+
5.3%
5.3%
Sign up

Applebee's, known as the leading global chain in casual dining, started its journey in 1980 and began franchising by 1983.

The brand, a part of Dine Brands Global, Inc. (previously DineEquity, Inc.), operates under the name "Applebee’s Neighborhood Grill & Bar." Based in Pasadena, California, Applebee's has expanded its reach, offering a diverse menu of food and drinks in a sit-down, table-service environment.

As the world's largest casual dining chain, Applebee's boasts significant annual sales, highlighting the brand's popularity and the profitability potential for its franchisees.

Initial investment

The initial investment required for a Applebee’s franchise is $617,000 - $5,823,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Applebee’s offers 3 options:

Type of Restaurant Initial Investment Range
Tower II Prototype Restaurant$3,870,004 to $5,822,933
Celebration Prototype Restaurant$3,192,516 to $5,076,178
Dual Branded Restaurant Concept$616,682 to $4,632,445


The investment information below is based on the estimated initial investment for a Celebration Prototype Restaurant.

For more information on the costs required to start an Applebee’s franchise, refer to the Franchise Disclosure Document (Item 7).


Type of Expenditure Amount
Initial Organizational and Training Expenses$75,000 to $82,688
Purchase of LandVariable
Building Costs - Celebration Prototype$1,453,120 to $1,961,712
Site Work - Celebration Prototype$129,918 to $177,783
Professional Services - Celebration Prototype$97,820 to $133,858
Permits/Fees$26,000 to $28,900
Furniture, Fixtures, Equipment and Signage - Celebration Prototype$873,348 to $960,683
POS System - Applebee’s$12,000 to $25,000
POS System License Fees$850 to $4,000
Kitchen Display System$2,500 to $5,000
Smallwares$39,779 to $43,966
Initial Inventory$25,500 to $28,000
Pre-Opening Expenses$15,000 to $100,000
Applicant’s Fee$0 to $15,000
Franchise Fee Deposit$0 to $10,000
Initial Franchise Fee$35,000
Initial Advertising Expense$5,000 to $10,000
Liquor License(s)$500 to $1,000,000
Apple Supply Chain Co-op Stock Purchase$0 to $100
On-Line Ordering$65 to $200 per month
Europay, Mastercard, and Visa Point to Point Encryption Services$1,350 to $4,500
Wi-Fi Services$100 to $450 per month
Wi-Fi Equipment$1,200 to $3,000
Digital Products Service Fee$21 to $100 per month
Server Tablet Maintenance Fee for A1 POS$500 per year
Implementation Fees$800 to $3,500
Menu Management Platform Fee$90 to $180 per month per Restaurant
Customer Relationship Management Fee$0 to $250 per month
Gateway Processing Fee$63 per month
Guest Waitlist Management$30 to $150 per month
BOH Reporting - Food Cost, Labor and Business Analytics Reporting Service$200 setup per location; $75 to $400 per month
Gamification ShiftOne$45 to $70 per month
To Go Accuracy Printer for A1 POS$550 to $650
Campaign/Menu Training$1,000 per year
Extra Manuals$0 to $250 per set
Operating Expenses During First Three Months$405,000 to $450,000
POS MDM Fee$50 to $100 per month
Total Estimated Initial Investment$3,192,516 to $5,076,178

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Applebee’s offers 3 options:

Type of Restaurant Initial Investment Range
Tower II Prototype Restaurant$3,870,004 to $5,822,933
Celebration Prototype Restaurant$3,192,516 to $5,076,178
Dual Branded Restaurant Concept$616,682 to $4,632,445


The investment information below is based on the estimated initial investment for a Celebration Prototype Restaurant.

For more information on the costs required to start an Applebee’s franchise, refer to the Franchise Disclosure Document (Item 7).


Type of Expenditure Amount
Initial Organizational and Training Expenses$75,000 to $82,688
Purchase of LandVariable
Building Costs - Celebration Prototype$1,453,120 to $1,961,712
Site Work - Celebration Prototype$129,918 to $177,783
Professional Services - Celebration Prototype$97,820 to $133,858
Permits/Fees$26,000 to $28,900
Furniture, Fixtures, Equipment and Signage - Celebration Prototype$873,348 to $960,683
POS System - Applebee’s$12,000 to $25,000
POS System License Fees$850 to $4,000
Kitchen Display System$2,500 to $5,000
Smallwares$39,779 to $43,966
Initial Inventory$25,500 to $28,000
Pre-Opening Expenses$15,000 to $100,000
Applicant’s Fee$0 to $15,000
Franchise Fee Deposit$0 to $10,000
Initial Franchise Fee$35,000
Initial Advertising Expense$5,000 to $10,000
Liquor License(s)$500 to $1,000,000
Apple Supply Chain Co-op Stock Purchase$0 to $100
On-Line Ordering$65 to $200 per month
Europay, Mastercard, and Visa Point to Point Encryption Services$1,350 to $4,500
Wi-Fi Services$100 to $450 per month
Wi-Fi Equipment$1,200 to $3,000
Digital Products Service Fee$21 to $100 per month
Server Tablet Maintenance Fee for A1 POS$500 per year
Implementation Fees$800 to $3,500
Menu Management Platform Fee$90 to $180 per month per Restaurant
Customer Relationship Management Fee$0 to $250 per month
Gateway Processing Fee$63 per month
Guest Waitlist Management$30 to $150 per month
BOH Reporting - Food Cost, Labor and Business Analytics Reporting Service$200 setup per location; $75 to $400 per month
Gamification ShiftOne$45 to $70 per month
To Go Accuracy Printer for A1 POS$550 to $650
Campaign/Menu Training$1,000 per year
Extra Manuals$0 to $250 per set
Operating Expenses During First Three Months$405,000 to $450,000
POS MDM Fee$50 to $100 per month
Total Estimated Initial Investment$3,192,516 to $5,076,178

Franchise Disclosure Document

Below is Applebee’s's 2026 Franchise Disclosure Document. Sign up for free to view the document.

Number of units

Applebee’s had 1475 total units in 2026, of which 1416 were franchised-owned and 59 company-owned.

Frequently Asked Questions

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Competitors

Below are some of

Applebee’s

key competitors in the

Steakhouse & Grill

sector.

Franchise
Franchisees
Royalty fee
Total investment
Revenue
Sign up
EBITDA
Sign up

1416

New
+
-8%
-8%

4.00%

$617,000

-

$5,823,000

$2,823,000

n.a.

$xxx,xxx

n.a.

xx%

n.a.

Training 

Applebee's offers a comprehensive training program designed to equip franchisees with the necessary skills to manage their restaurants effectively. Here’s an overview of the training process:

Before a restaurant opens, the General Manager, Kitchen Manager, and each Assistant Manager must attend Applebee's operations training facility for a duration specified by the Franchisor. They must successfully complete the training to the Franchisor's satisfaction.

This training includes hands-on experience in one of Applebee's restaurants, ensuring that franchisees and their operators are thoroughly familiar with the operational demands of an Applebee's restaurant.

For new franchisees without existing restaurants, Applebee's provides up to eight training personnel for about eight days before and six days after the opening of the first restaurant. These trainers will instruct the restaurant employees on operating the kitchen, To Go services, bar, and dining room areas.

Territory Protection

Franchisees will not be granted an exclusive territory. They may encounter competition from other franchisees, Applebee's-owned outlets, or other distribution channels or competitive brands controlled by Applebee's.

According to the Development Agreement, franchisees are given the right to develop one or more restaurants within a defined area, known as the "Territory," during one or more "initial development periods."

This right may extend through subsequent development periods if it is deemed necessary to construct additional restaurants to fully develop the Territory.

Competitors

Below are some of Applebee’s's key competitors in the Steakhouse & Grill sector.

BP Smokehouse

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$396,000 - $714,000
Revenue

?

Sign up
Undisclosed

$0

Cowboy Jack's

Franchisees

?

5
+
0%
0%
Investment

?

$1,458,000 - $6,130,000
Revenue

?

Sign up
Undisclosed

$0

Rodizio Grill

Franchisees

?

16
+
23%
23%
Investment

?

$1,066,000 - $3,650,000
Revenue

?

Sign up
Undisclosed

$2,807,000

Black Rock Bar & Grill

Franchisees

?

15
+
0%
0%
Investment

?

$1,520,000 - $4,999,000
Revenue

?

Sign up
Undisclosed

$3,924,000

Native Grill and Wings

Franchisees

?

21
+
-9%
-9%
Investment

?

$1,210,000 - $2,329,000
Revenue

?

Sign up
Undisclosed

$2,746,000

Pepper Lunch

Franchisees

?

8
+
33%
33%
Investment

?

$691,000 - $1,678,000
Revenue

?

Sign up
Undisclosed

$1,354,000

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