2nd Family

Home
Senior Care
In-home care

2nd Family

Senior Care
In-home care

2nd Family Franchise FDD, Costs & Fees (2025)

2nd Family is a senior care franchise offering in-home care services such as companionship, personal care, and medication management with a focus on family values.

2nd Family is a senior in-home care franchise founded in 2012 by cousins Chad Tracey and Joshua Markland in Eldersburg, Maryland. The company was born from their personal experience seeking quality care for their aging grandmother, leading them to create a service that prioritizes compassionate, professional care for seniors.

Headquartered in Eldersburg, MD, 2nd Family began franchising in 2018 and has since expanded its reach across the United States.

The franchise offers a comprehensive range of non-medical home care services, including personal care, dementia and Alzheimer’s support, companion care, respite care, and senior transportation.

A key differentiator is their "Grandma Guarantee®," ensuring that caregivers are selected with the same care and consideration as if they were entrusted with the founders' own grandmother.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $60,000
Your Training Expenses $2,000 - $3,000
Rent deposits $1,000 - $5,000
Utilities Deposits $200 - $500
Office Furniture, Fixtures, Equipment and Supplies $1,000 - $4,000
Signage $600 - $5,500
Licenses and Permits $25 - $10,000
Licensing Consultant Services Fee $2,000 - $15,000
Computer Systems $3,500 - $8,500
Initial Inventory to Begin Operating $2,000 - $3,000
Professional Fees $1,000 - $5,000
Grand Opening Advertising $10,000 - $20,000
Insurance $5,000 - $15,000 (annually)
System Platforms Charge $4,000
Operating Expenses / Additional Funds – 3 months $20,000 - $40,000
TOTAL $112,325 - $198,500
Type of Expenditure Amount
Initial Franchise Fee $60,000
Your Training Expenses $2,000 - $3,000
Rent deposits $1,000 - $5,000
Utilities Deposits $200 - $500
Office Furniture, Fixtures, Equipment and Supplies $1,000 - $4,000
Signage $600 - $5,500
Licenses and Permits $25 - $10,000
Licensing Consultant Services Fee $2,000 - $15,000
Computer Systems $3,500 - $8,500
Initial Inventory to Begin Operating $2,000 - $3,000
Professional Fees $1,000 - $5,000
Grand Opening Advertising $10,000 - $20,000
Insurance $5,000 - $15,000 (annually)
System Platforms Charge $4,000
Operating Expenses / Additional Funds – 3 months $20,000 - $40,000
TOTAL $112,325 - $198,500

Franchise Disclosure Document

Number of units

Training

2nd Family provides a comprehensive training program for its franchisees. Here are the main training programs and related requirements provided by the Franchisor:

  1. Initial Training Program: The initial training is held in Eldersburg, Maryland. There is no charge for training up to two people; however, the franchisee is responsible for all travel and incidental expenses, including airfare, transportation, hotel, and meals. If additional personnel need to be trained, there is a fee of $1,500 per person.
  2. Additional and Remedial Training: If additional training is required—either requested by the franchisee or mandated by the franchisor due to underperformance—there is a training fee. This is calculated at the current trainer per diem rate (currently $300/day), plus travel and other related expenses. This training may be conducted in the franchisee’s territory if needed.
  3. Mandatory Ongoing Training: The franchisor may require the franchisee to attend mandatory additional training programs or a national convention for up to three days per year. These are designed to keep the franchisee updated with system improvements and best practices. A reasonable fee may be imposed for participation, and all related travel and accommodation costs are borne by the franchisee.

Territory Protection

The franchise 2nd Family provides its franchisees with territory protection through a designated geographic area referred to as the “Protected Area.” Within this area, the franchisor agrees not to operate, or license others to operate, another 2nd Family outlet.

This helps franchisees establish and grow their business with some assurance of market exclusivity. However, the franchisor retains the right to conduct marketing campaigns, including advertising and promotional efforts, across any area, including within a franchisee’s Protected Area.

This means that although another physical outlet won’t be allowed, the brand may still engage clients within the territory through broader campaigns. The franchisee remains responsible for leveraging local advertising to support their business despite this shared promotional activity.

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising
2017
Franchisees

?

6
+
100%
100%
Franchise fee

?

$60,000
Investment

?

$112,000 - $199,000
Revenue (AUV)

?

Undisclosed
Upgrade

$204,000

+
n.a.
n.a.
Operating Profit

?

Upgrade

n.a.

Home based

?

Yes
Upgrade
Yes
Passive investment

?

No
Upgrade
No
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Competitors

Below are some of

2nd Family

key competitors in the

In-home care

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

6

New
+
100%
100%

$60,000

$112,000

$199,000

n.a.

$204,000

$xxx,xxx

41.1%

xx%

n.a.

n.a.

xx%

n.a.

6

New
+
500%
500%

$52,000

$99,000

$164,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

248

New
+
14%
14%

$59,000

$73,000

$164,000

n.a.

$806,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

539

New
+
9%
9%

$49,500

$92,000

$165,000

n.a.

$1,342,000

$xxx,xxx

44.4%

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$40,000

$129,000

$319,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

11

New
+
0%
0%

$47,500

$86,000

$110,000

n.a.

$1,059,000

$xxx,xxx

50.6%

xx%

n.a.

25.1%

xx%

n.a.

18

New
+
38%
38%

$49,900

$102,000

$145,000

n.a.

$100,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

32

New
+
78%
78%

$49,500

$90,000

$168,000

n.a.

$1,069,000

$xxx,xxx

46.5%

xx%

n.a.

14.1%

xx%

n.a.

344

New
+
13%
13%

$49,900

$36,000

$163,000

n.a.

$562,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$49,500

$64,000

$93,000

n.a.

$801,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

355

New
+
13%
13%

$55,000

$149,000

$201,000

n.a.

$1,312,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

6

New
+
-14%
-14%

$44,500

$52,000

$238,000

n.a.

$1,249,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

122

New
+
56%
56%

$49,500

$54,000

$234,000

n.a.

$747,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

36

New
+
1700%
1700%

$59,500

$150,000

$280,000

n.a.

$1,012,000

$xxx,xxx

35.2%

xx%

n.a.

14.9%

xx%

n.a.

17

New
+
42%
42%

$49,500

$95,000

$171,000

n.a.

$367,000

$xxx,xxx

n.a.

xx%

n.a.

27.6%

xx%

n.a.

7

New
+
250%
250%

$32,500

$43,000

$102,000

n.a.

$523,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

18

New
+
38%
38%

$49,900

$102,000

$145,000

n.a.

$1,015,000

$xxx,xxx

40.2%

xx%

n.a.

n.a.

xx%

n.a.

238

New
+
22%
22%

$50,000

$127,000

$219,000

n.a.

$1,134,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

6

New
+
0%
0%

$60,000

$158,000

$313,000

n.a.

$435,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

202

New
+
19%
19%

$55,000

$95,000

$177,000

n.a.

$734,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

13

New
+
160%
160%

$49,000

$92,000

$137,000

n.a.

$528,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

180

New
+
49%
49%

$55,000

$95,000

$172,000

n.a.

$1,010,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$40,000

$80,000

$169,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

10

New
+
67%
67%

$60,000

$385,000

$462,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

73

New
+
46%
46%

$72,000

$119,000

$216,000

n.a.

$325,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

13

New
+
30%
30%

$49,000

$219,000

$324,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1

New
+
0%
0%

$39,500

$99,000

$208,000

n.a.

$195,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

36

New
+
57%
57%

$49,700

$93,000

$205,000

n.a.

$468,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

13

New
+
63%
63%

$47,500

$91,000

$133,000

n.a.

$557,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

5

New
+
25%
25%

$49,500

$82,000

$132,000

n.a.

$550,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

25

New
+
32%
32%

$55,000

$106,000

$226,000

n.a.

$332,000

$xxx,xxx

48.2%

xx%

n.a.

14.1%

xx%

n.a.

539

New
+
1%
1%

$51,950

$125,000

$171,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

13

New
+
86%
86%

$69,500

$40,000

$290,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

224

New
+
1%
1%

$50,000

$122,000

$178,000

n.a.

$728,000

$xxx,xxx

50.0%

xx%

n.a.

n.a.

xx%

n.a.

614

New
+
1%
1%

$54,000

$113,000

$157,000

n.a.

$2,094,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

176

New
+
18%
18%

$55,000

$117,000

$305,000

n.a.

$1,392,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

114

New
+
20%
20%

$49,500

$100,000

$181,000

n.a.

$1,328,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

146

New
+
6%
6%

$19,750 - $39,750

$33,000

$58,000

n.a.

$684,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

24

New
+
50%
50%

$49,500

$111,000

$166,000

n.a.

$1,443,000

$xxx,xxx

34.2%

xx%

n.a.

n.a.

xx%

n.a.

550

New
+
21%
21%

$52,500

$78,000

$159,000

n.a.

$986,000

$xxx,xxx

52.0%

xx%

n.a.

n.a.

xx%

n.a.

4

New
+
n.a.
n.a.

$50,000

$255,000

$1,346,000

n.a.

$873,000

$xxx,xxx

40.5%

xx%

n.a.

17.9%

xx%

n.a.

57

New
+
12%
12%

$49,000

$97,000

$149,000

n.a.

$921,000

$xxx,xxx

50.0%

xx%

n.a.

n.a.

xx%

n.a.

Competitors

EPAGA Home Care

EPAGA Home Care is a home health franchise offering non-medical home care, personal assistance, and companion services, serving seniors and individuals needing daily support, and known for caregiver matching, local community focus, and operational training.

Franchisees

?

1
+
0%
0%
Investment

?

$99,000 - $208,000
Senior Care
In-home care

2nd Family

2nd Family is a senior care franchise offering in-home care services such as companionship, personal care, and medication management with a focus on family values.

Franchisees

?

6
+
100%
100%
Investment

?

$112,000 - $199,000
Senior Care
In-home care

Options For Senior America

Options For Senior America provides in-home care services for seniors, offering personalized support and assistance to help them maintain independence and quality of life.

Franchisees

?

11
+
0%
0%
Investment

?

$86,000 - $110,000
Senior Care
In-home care

Executive Care Your Home Care Company

Executive Care Your Home Care Company offers in-home care services, focusing on personalized medical and non-medical support for seniors. Their dedicated team ensures compassionate, quality care.

Franchisees

?

18
+
38%
38%
Investment

?

$102,000 - $145,000
Senior Care
In-home care

Signal Health Group

Signal Health Group delivers in-home care services, specializing in medical and non-medical support for seniors. Their team ensures compassionate care for those in need of personalized healthcare assistance.

Franchisees

?

13
+
86%
86%
Investment

?

$40,000 - $290,000
Senior Care
In-home care

One You Love Homecare

One You Love Homecare provides in-home senior care services, helping families care for loved ones. Franchisees receive training, marketing support, and operational guidance to grow their business in the senior care market.

Franchisees

?

17
+
42%
42%
Investment

?

$95,000 - $171,000
Senior Care
In-home care
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