
Founded in 2006 by the Yummy-Town Group—a publicly listed company rooted in Taiwan's rich tea culture—Happy Lemon has rapidly emerged as a leading international beverage chain.
The brand's mission is to modernize tea drinking culture and spread it globally, one cup at a time. Happy Lemon began franchising in 2006, offering entrepreneurs the opportunity to join a growing global brand with a loyal customer base.
With a strong emphasis on freshness, quality, and innovation, Happy Lemon has successfully brought its unique beverages to tea lovers around the world.
Happy Lemon offers an extensive menu that includes a variety of freshly brewed teas, innovative beverages, and unique snacks. Their offerings feature the renowned Salted Cheese Series, Classic Milk Tea Series, Fresh Lemon Series, Slushy Series, Smoothie Series, Specialty Series, and Waffle Series.
A hallmark of Happy Lemon's innovation is the creation of the Rock Salt Cheese Tea, a distinctive blend that has garnered international acclaim and set the brand apart from competitors.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
The Happy Lemon franchise offers several types of training programs to support franchisees in operating their stores efficiently. Here are the main types of training provided by the Franchisor:
The Happy Lemon franchise does not offer territory protection to its franchisees. Franchisees are explicitly informed that their license to use the Happy Lemon brand and system is non-exclusive.
This means that the franchisor and its affiliates reserve the right to open or operate additional stores, or license others to do so, within any geographic area, including near existing franchises.
There are no guarantees of an “exclusive,” “protected,” or “reserved” territory under the franchise agreement. As a result, franchisees should be prepared for potential competition from other franchisees or company-owned stores in their vicinity.
Below are some of
Happy Lemon
key competitors in the
Coffee & Tea
sector.

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Tom n Toms Coffee is a café franchise offering espresso drinks, pretzels, breads, and light bites, serving students and urban professionals, and known for spacious cafés, extended hours, and a Korean coffeehouse heritage.
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Feng Cha is a tea café franchise offering handcrafted milk teas, fruit teas, and desserts, serving tea lovers and social café guests, and known for creative toppings, seasonal menus, and modern, photogenic store designs.
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illy is a premium café franchise offering espresso beverages, coffee, pastries, and packaged products, serving coffee connoisseurs and travelers, and known for Italian espresso heritage, design-driven cafés, and consistently high-quality blends.
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Ding Tea is a bubble tea franchise offering milk teas, fruit teas, and specialty drinks, serving boba enthusiasts and casual café guests, and known for customizable sweetness, premium teas, and an international brand footprint.
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Qahwah House is a specialty coffee shop franchise offering authentic Yemeni coffee, baked goods, and café experiences, serving coffee enthusiasts and communities, and known for premium sourcing, cultural heritage, and welcoming hospitality.
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Kahala Coffee Traders is a coffee shop franchise serving premium coffee, espresso drinks, teas, and baked goods, backed by franchisor support, extensive training, and efficient operational systems.
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