Founded in 2006 by the Yummy-Town Group—a publicly listed company rooted in Taiwan's rich tea culture—Happy Lemon has rapidly emerged as a leading international beverage chain.

The brand's mission is to modernize tea drinking culture and spread it globally, one cup at a time. Happy Lemon began franchising in 2006, offering entrepreneurs the opportunity to join a growing global brand with a loyal customer base.

With a strong emphasis on freshness, quality, and innovation, Happy Lemon has successfully brought its unique beverages to tea lovers around the world.

Happy Lemon offers an extensive menu that includes a variety of freshly brewed teas, innovative beverages, and unique snacks. Their offerings feature the renowned Salted Cheese Series, Classic Milk Tea Series, Fresh Lemon Series, Slushy Series, Smoothie Series, Specialty Series, and Waffle Series.

A hallmark of Happy Lemon's innovation is the creation of the Rock Salt Cheese Tea, a distinctive blend that has garnered international acclaim and set the brand apart from competitors.

Training

The Happy Lemon franchise offers several types of training programs to support franchisees in operating their stores efficiently. Here are the main types of training provided by the Franchisor:

1. Initial Training Program
   This is mandatory for the Designated Owner and at least one Store Manager. The program includes approximately 3 weeks of training delivered at the franchisor’s facilities in the United States, at the franchisee’s store site, and/or online. The curriculum covers:
   • Introduction to the Happy Lemon system and concept
   • Product training, including recipes, SOPs, food safety, and customer service
   • Business management, covering order procedures, reporting, floor management, and preparation notices
   • Pre- and post-grand opening assistance
2. Remedial Training
   If a store is not operating according to Happy Lemon standards, the Franchisor may require the Designated Owner or Store Manager to undergo remedial training. Franchisees are responsible for paying the applicable fees and covering their own travel and living expenses.
3. Additional Instructional Programs and On-Site Consultation
   These are offered at the Franchisor’s discretion and may include online modules or sessions at headquarters. Fees may apply for participation, and franchisees must also cover incidental costs like transportation and lodging.

Territory Protection

The Happy Lemon franchise does not offer territory protection to its franchisees. Franchisees are explicitly informed that their license to use the Happy Lemon brand and system is non-exclusive.

This means that the franchisor and its affiliates reserve the right to open or operate additional stores, or license others to do so, within any geographic area, including near existing franchises.

There are no guarantees of an “exclusive,” “protected,” or “reserved” territory under the franchise agreement. As a result, franchisees should be prepared for potential competition from other franchisees or company-owned stores in their vicinity.