Founded in 2006 by the Yummy-Town Group—a publicly listed company rooted in Taiwan's rich tea culture—Happy Lemon has rapidly emerged as a leading international beverage chain.
The brand's mission is to modernize tea drinking culture and spread it globally, one cup at a time. Happy Lemon began franchising in 2006, offering entrepreneurs the opportunity to join a growing global brand with a loyal customer base.
With a strong emphasis on freshness, quality, and innovation, Happy Lemon has successfully brought its unique beverages to tea lovers around the world.
Happy Lemon offers an extensive menu that includes a variety of freshly brewed teas, innovative beverages, and unique snacks. Their offerings feature the renowned Salted Cheese Series, Classic Milk Tea Series, Fresh Lemon Series, Slushy Series, Smoothie Series, Specialty Series, and Waffle Series.
A hallmark of Happy Lemon's innovation is the creation of the Rock Salt Cheese Tea, a distinctive blend that has garnered international acclaim and set the brand apart from competitors.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
The Happy Lemon franchise offers several types of training programs to support franchisees in operating their stores efficiently. Here are the main types of training provided by the Franchisor:
The Happy Lemon franchise does not offer territory protection to its franchisees. Franchisees are explicitly informed that their license to use the Happy Lemon brand and system is non-exclusive.
This means that the franchisor and its affiliates reserve the right to open or operate additional stores, or license others to do so, within any geographic area, including near existing franchises.
There are no guarantees of an “exclusive,” “protected,” or “reserved” territory under the franchise agreement. As a result, franchisees should be prepared for potential competition from other franchisees or company-owned stores in their vicinity.
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Below are some of
Happy Lemon
key competitors in the
Coffee & Tea
sector.
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