The Vital Stretch Franchise FDD, Costs & Fees (2026)
The Vital Stretch is a wellness franchise specializing in assisted stretching services. Franchisees receive training, marketing tools, and ongoing support to help clients improve mobility and wellness.
KEY FRANCHISE STATS
Franchisees
?
4
+
n.a.
n.a.
Franchise fee
?
$54,500
Investment
?
$97,000 - $260,000
Revenue (AUV)
?
Undisclosed
$76,000
+
n.a.
n.a.
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Founded in 2019 by Dr. Rob Goldring, a chiropractic physician, and Melissa Goldring, a physical therapist, The Vital Stretch was created to offer a new approach to physical wellness.
Drawing on over 50 years of combined clinical experience, the founders developed a method focused on holistic movement and flexibility. The company is headquartered in Norwalk, Connecticut, and began franchising in 2022.
The Vital Stretch provides one-on-one assisted stretching sessions through its proprietary Vital Stretch Method. This method uses deep, targeted stretches to help clients release tension, improve range of motion, and feel revitalized.
Certified Vital Stretch Practitioners (VSPs) tailor each session to individual needs, supported by 3D video technology that analyzes gait, posture, and movement in real time.
What sets The Vital Stretch apart is its clinical foundation combined with a boutique wellness experience. Unlike gyms or general wellness studios, its semi-private, upscale spaces are designed for personalized care.
Initial investment
The initial investment required for a The Vital Stretch franchise is
$97,000 - $260,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
The Vital Stretch offers 2 types of franchises:
Franchise Model
Initial Investment Range
VS Standard Studio
$147,400 to $260,100
VS Lite Studio
$96,500 to $181,500
We are summarizing below the main costs associated with opening a VS Standard Studio.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Franchise Fee
$54,500 - $54,500
Pre-opening Travel Expense
$500 - $6,000
Rent (2 months)
$5,000 - $14,000
Leasehold Improvements
$5,000 - $65,000
Test Fit
$1,000 - $1,500
Signage
$4,000 - $12,000
Management and Technology System
$2,500 - $3,500
Opening Retail Supplies
$2,500 - $3,000
Furniture and Equipment
$42,300 - $45,900
Utility Deposits
$0 - $800
Insurance
$1,000 - $3,000
Grand Opening Marketing
$15,000 - $15,000
Certification Training
$1,400 - $1,400
Professional Fees
$2,500 - $3,500
Business Permits and Licenses
$200 - $1,000
Additional Funds – 3 Months
$10,000 - $30,000
Total
$147,400 - $260,100
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The Vital Stretch offers 2 types of franchises:
Franchise Model
Initial Investment Range
VS Standard Studio
$147,400 to $260,100
VS Lite Studio
$96,500 to $181,500
We are summarizing below the main costs associated with opening a VS Standard Studio.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Franchise Fee
$54,500 - $54,500
Pre-opening Travel Expense
$500 - $6,000
Rent (2 months)
$5,000 - $14,000
Leasehold Improvements
$5,000 - $65,000
Test Fit
$1,000 - $1,500
Signage
$4,000 - $12,000
Management and Technology System
$2,500 - $3,500
Opening Retail Supplies
$2,500 - $3,000
Furniture and Equipment
$42,300 - $45,900
Utility Deposits
$0 - $800
Insurance
$1,000 - $3,000
Grand Opening Marketing
$15,000 - $15,000
Certification Training
$1,400 - $1,400
Professional Fees
$2,500 - $3,500
Business Permits and Licenses
$200 - $1,000
Additional Funds – 3 Months
$10,000 - $30,000
Total
$147,400 - $260,100
Franchise Disclosure Document
Below is The Vital Stretch's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
The Vital Stretch had 5 total units in 2025, of which 4 were franchised-owned and 1 company-owned.
The Vital Stretch provides a comprehensive training program for its franchisees to ensure consistent service quality and operational standards. The training includes several key components:
Initial Training Program: This is provided tuition-free for up to four individuals, typically including the franchisee or their Operating Principal, the Key Manager, and two Certified Stretch Practitioners. The training takes place either online or at a designated location such as their Connecticut affiliate and must be completed at least 30 days before the business opens.
Certified Stretch Practitioner (CSP) Training: This program is mandatory for at least two initial instructors who must complete it to be certified. It covers the technical and procedural standards required to deliver services according to The Vital Stretch's system.
Supplemental and Refresher Training: The franchisor may offer additional training sessions periodically, which may be optional or mandatory. These sessions are designed to update skills or address new operational standards and are charged at the franchisor’s current rates, with the franchisee covering all associated travel and lodging expenses.
Territory Protection
The Vital Stretch provides its franchisees with a defined "Protected Territory" as outlined in the franchise agreement. As long as the franchisee complies with the agreement, The Vital Stretch will not franchise, license, or operate other studios within that territory.
This protection helps to ensure that franchisees do not face direct internal competition within their assigned geographic area. However, The Vital Stretch reserves certain rights that can affect the exclusivity.
The franchisor and its affiliates retain the ability to operate or license businesses under different names, distribute services through alternative channels such as the internet or mail order, and even introduce competing services under different branding.
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