The Vital Stretch: Elevating Wellness Through Assisted Stretching

Founded in 2019 by Dr. Rob Goldring, a chiropractic physician, and Melissa Goldring, a physical therapist, The Vital Stretch was created to offer a new approach to physical wellness.

Drawing on over 50 years of combined clinical experience, the founders developed a method focused on holistic movement and flexibility. The company is headquartered in Norwalk, Connecticut, and began franchising in 2022.

The Vital Stretch provides one-on-one assisted stretching sessions through its proprietary Vital Stretch Method. This method uses deep, targeted stretches to help clients release tension, improve range of motion, and feel revitalized.

Certified Vital Stretch Practitioners (VSPs) tailor each session to individual needs, supported by 3D video technology that analyzes gait, posture, and movement in real time.

What sets The Vital Stretch apart is its clinical foundation combined with a boutique wellness experience. Unlike gyms or general wellness studios, its semi-private, upscale spaces are designed for personalized care.

Training

The Vital Stretch provides a comprehensive training program for its franchisees to ensure consistent service quality and operational standards. The training includes several key components:

1. Initial Training Program: This is provided tuition-free for up to four individuals, typically including the franchisee or their Operating Principal, the Key Manager, and two Certified Stretch Practitioners. The training takes place either online or at a designated location such as their Connecticut affiliate and must be completed at least 30 days before the business opens.
2. Certified Stretch Practitioner (CSP) Training: This program is mandatory for at least two initial instructors who must complete it to be certified. It covers the technical and procedural standards required to deliver services according to The Vital Stretch's system.
3. Supplemental and Refresher Training: The franchisor may offer additional training sessions periodically, which may be optional or mandatory. These sessions are designed to update skills or address new operational standards and are charged at the franchisor’s current rates, with the franchisee covering all associated travel and lodging expenses.

Territory Protection

The Vital Stretch provides its franchisees with a defined "Protected Territory" as outlined in the franchise agreement. As long as the franchisee complies with the agreement, The Vital Stretch will not franchise, license, or operate other studios within that territory.

This protection helps to ensure that franchisees do not face direct internal competition within their assigned geographic area. However, The Vital Stretch reserves certain rights that can affect the exclusivity.

The franchisor and its affiliates retain the ability to operate or license businesses under different names, distribute services through alternative channels such as the internet or mail order, and even introduce competing services under different branding.