Assisted stretching studio franchise providing customized stretching sessions led by trained professionals, promoting improved flexibility and relaxation.
KEY FRANCHISE STATS
Franchisees
?
485
+
71%
71%
Franchise fee
?
$65,000
Investment
?
$269,000 - $610,000
Revenue (AUV)
?
Undisclosed
$530,000
+
n.a.
n.a.
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Founded in 2015 in Venice, California, StretchLab has rapidly become a prominent name in the wellness industry, specializing in assisted stretching services. The company began franchising in 2017 and has since expanded to over 400 studios across North America, with more than 900 licensed locations globally.
StretchLab offers personalized one-on-one and group stretching sessions designed to enhance flexibility, improve range of motion, and reduce the risk of injury. The brand differentiates itself by employing highly trained Flexologists who tailor each session to individual needs, providing a unique and customized experience for clients of all ages and fitness levels.
Recognized for its innovative approach, StretchLab has been featured in Entrepreneur Magazine’s Franchise 500 list and Inc. Magazine’s Inc. 5000 list. The company's commitment to holistic wellness and community engagement has solidified its position as a leader in the assisted stretching sector.
Initial investment
The initial investment required for a StretchLab franchise is
$269,000 - $610,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$65,000
Sourcing Fee
$0 – $28,000
Travel & Living Expenses While Training
$0 – $3,000
Real Estate/Lease and Professional Fees
$16,500 – $43,000
Net Leasehold Improvements
$3,500 – $180,500
Signage
$7,500 – $24,000
Insurance
$4,320 – $9,025
Fitness Equipment & Initial FF&E Package
$64,600 – $84,100
Pre-Sales and Soft Opening Retail Inventory Kit
$20,000 – $24,000
Computer System, Audio/Visual Equipment, and Related Components
$5,500 – $6,000
Initial Marketing & Advertising Spend
$37,900 – $44,700
Initial Instructor Training Fees
$6,800 – $8,500
Technology and Software Fees
$4,399
Additional Funds – 3 months
$33,000 – $86,000
Total Estimated Initial Investment
$269,019 – $610,224
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Type of Expenditure
Amount
Initial Franchise Fee
$65,000
Sourcing Fee
$0 – $28,000
Travel & Living Expenses While Training
$0 – $3,000
Real Estate/Lease and Professional Fees
$16,500 – $43,000
Net Leasehold Improvements
$3,500 – $180,500
Signage
$7,500 – $24,000
Insurance
$4,320 – $9,025
Fitness Equipment & Initial FF&E Package
$64,600 – $84,100
Pre-Sales and Soft Opening Retail Inventory Kit
$20,000 – $24,000
Computer System, Audio/Visual Equipment, and Related Components
$5,500 – $6,000
Initial Marketing & Advertising Spend
$37,900 – $44,700
Initial Instructor Training Fees
$6,800 – $8,500
Technology and Software Fees
$4,399
Additional Funds – 3 months
$33,000 – $86,000
Total Estimated Initial Investment
$269,019 – $610,224
Franchise Disclosure Document
Below is StretchLab's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
StretchLab had 485 total units in 2025, of which 485 were franchised-owned and 0 company-owned.
The Franchisor provides a variety of training programs to support franchisees and their management personnel in operating their StretchLab studios. Here are the key types of training provided:
Initial Training Program:
This is a comprehensive program for franchisees or their operating principals, often referred to as the "Owner/Operator Module."
It includes both classroom and on-the-job training, covering topics such as history and philosophy, real estate, construction, studio setup, and operational expectations.
Training may occur at the Franchisor's headquarters, a designated facility, or virtually.
Flexologist Training Program:
This specialized program is mandatory for instructors who wish to deliver the Approved Services at the studio.
Instructors must complete this training before providing services.
The program ensures consistency in the delivery of services and maintains uniformity across all franchise locations.
Ongoing and Refresher Training:
Franchisees and their management may be required to attend up to five days of additional training annually.
These sessions may be conducted at a designated training facility without incurring additional fees unless specifically requested.
Remedial Training:
If a franchisee is found to be non-compliant with the franchise agreement or operational standards, the Franchisor may mandate remedial training.
This may involve up to five additional training days to address specific issues, either at the Franchisor's facility or on-site.
Territory Protection
The Franchisor provides limited territory protection to franchisees, contingent upon compliance with the terms of the Franchise Agreement. Franchisees are granted a designated territory where the Franchisor agrees not to establish or license additional StretchLab studios during the term of the agreement.
However, this exclusivity is conditional, and any violations of the agreement may nullify this territorial protection.
While the Franchisor refrains from opening competing studios within the designated territory, it reserves the right to operate or authorize competing businesses outside of it.
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