The Picklr is a dedicated pickleball facility offering courts, leagues, and instructional programs for players of all levels, promoting community engagement through the sport of pickleball.
KEY FRANCHISE STATS
Franchisees
?
1
+
n.a.
n.a.
Franchise fee
?
$60,000
Investment
?
$540,000 - $1,178,000
Revenue (AUV)
?
Undisclosed
$601,000
+
n.a.
n.a.
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The Picklris a premier indoor pickleball franchise founded in 2021 in Uintah, Utah. It is currently headquartered in Kaysville, Utah, and began franchising in March 2023. Since launching its franchise model, The Picklr has experienced explosive growth, with over 500 locations sold across the United States, Canada, and Japan.
The Picklr offers state-of-the-art indoor pickleball facilities equipped with professional-grade courts, sound mitigation systems, and premium lighting.
Each location provides court reservations, leagues, tournaments, training clinics, and a fully stocked pro shop offering equipment, food, and beverages. Most clubs operate on a membership model, with 500 to 700 active members on average.
What sets The Picklr apart is its strong community focus and accessibility for players of all ages and skill levels. The franchise has formed high-profile partnerships with industry leaders and sports celebrities, including NFL legend Drew Brees.
Initial investment
The initial investment required for a The Picklr franchise is $540,000 - $1,178,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$60,000
Start-Up Advertising and Promotions Expense
$25,000 - $35,000
Architecture and Design
$10,000 - $12,000
Architect of Record
$25,000 - $50,000
Leasehold Improvements
$200,000 - $500,000
Insurance
$3,000 - $6,000
POS Equipment, Software Licenses and Computer Systems
$1,000 - $3,000
Rent and Deposit
$15,000 - $50,000
Equipment and Installation
$20,500 - $28,000
Branding Installation
$35,000 - $100,000
Furnishings and Fixtures
$35,000 - $85,000
Signage
$2,500 - $10,000
Digital Infrastructure
$50,000 - $55,000
Transportation/Freight
$5,000 - $10,000
Utility deposits and fees
$100 - $3,500
Licenses and Permits
$500 - $4,000
Legal and Accounting
$1,000 - $5,000
Travel and Wages for Initial Training
$5,000 - $12,000
Opening Inventory
$20,000 - $40,000
Security System and Electronic Entry Access System
$1,000 - $7,000
Corporate Guaranty Fee
$0 - $2,000
Sinking Fund
$800
Additional Funds (initial 3 months)
$25,000 - $100,000
TOTAL ESTIMATED INITIAL INVESTMENT
$540,400 - $1,178,300
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Type of Expenditure
Amount
Initial Franchise Fee
$60,000
Start-Up Advertising and Promotions Expense
$25,000 - $35,000
Architecture and Design
$10,000 - $12,000
Architect of Record
$25,000 - $50,000
Leasehold Improvements
$200,000 - $500,000
Insurance
$3,000 - $6,000
POS Equipment, Software Licenses and Computer Systems
$1,000 - $3,000
Rent and Deposit
$15,000 - $50,000
Equipment and Installation
$20,500 - $28,000
Branding Installation
$35,000 - $100,000
Furnishings and Fixtures
$35,000 - $85,000
Signage
$2,500 - $10,000
Digital Infrastructure
$50,000 - $55,000
Transportation/Freight
$5,000 - $10,000
Utility deposits and fees
$100 - $3,500
Licenses and Permits
$500 - $4,000
Legal and Accounting
$1,000 - $5,000
Travel and Wages for Initial Training
$5,000 - $12,000
Opening Inventory
$20,000 - $40,000
Security System and Electronic Entry Access System
$1,000 - $7,000
Corporate Guaranty Fee
$0 - $2,000
Sinking Fund
$800
Additional Funds (initial 3 months)
$25,000 - $100,000
TOTAL ESTIMATED INITIAL INVESTMENT
$540,400 - $1,178,300
Franchise Disclosure Document
Below is The Picklr's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
The Picklr had 7 total units in 2024, of which 1 were franchised-owned and 6 company-owned.
The Picklr franchise provides a structured set of training programs and support activities to ensure Franchisees and their designated personnel are fully prepared to operate their locations. The Franchisor delivers the following training programs:
Initial Training Program: Conducted over seven business days, typically at the Kaysville, Utah location, this mandatory program covers franchise systems, training and operational methods, advertising, marketing, customer service, safety, and POS operations. It is required to be completed at least 15 days before opening the franchise. Up to two people can attend without additional tuition fees, though all travel-related costs are borne by the Franchisee.
Ongoing and Supplemental Training: The Franchisor may provide periodic workshops, seminars, and other training events. Some of these may be mandatory and carry additional fees. These sessions serve to update Franchisees on system changes, new products, or best practices.
Annual Conference: Franchisees or their designated business managers must attend annual conferences organized by the Franchisor, which are used to provide advanced training and facilitate network-wide updates.
Territory Protection
The Picklr franchise offers franchisees a protected territory defined typically by zip codes, demographic factors, and population density. This protected area allows franchisees to operate their facility and sell authorized products and services within a designated geographic zone.
However, this protection does not equate to exclusivity, as franchisees may still face competition from other franchisees, corporate-owned outlets, or alternative distribution channels managed by the Franchisor.
Additionally, for Multi-Unit Developers, The Picklr grants a Development Territory that is exclusive for the term of the Development Agreement. Within this territory, the Franchisor agrees not to open or license other franchises, though it retains the right to distribute products through other means, including online or through alternate branding.
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