PickUp USA Fitness: Revolutionizing Basketball-Focused Fitness

PickUp USA Fitness is a unique basketball-centered fitness franchise founded in 2011 in Irwindale, California, by Jordan Meinster. The franchise is headquartered in Pasadena, California, and began franchising in 2016. It has rapidly expanded across the United States, offering a fresh approach to fitness.

The franchise provides a blend of fitness and basketball, featuring full-service gyms with weight and cardio rooms, officiated pickup basketball games, group and private training sessions, and youth development leagues.

This unique offering caters to basketball enthusiasts and those seeking a well-rounded fitness experience, distinguishing it from traditional fitness centers.

What sets PickUp USA Fitness apart is its focus on structured, organized basketball play. Members enjoy officiated pickup games without the usual wait times and disorganized play found in many gyms.

Training

PickUp USA Franchise Company, LLC provides comprehensive training programs to support new franchisees in launching and running their fitness clubs effectively. The franchisor's training and support are segmented into both pre-opening and post-opening assistance:

1. Initial Training: The franchisor provides initial training in operating a PickUp USA Fitness Club before opening.
2. Brand Standards Manual: Franchisees receive and are trained on a detailed Brand Standards Manual, which outlines operational procedures and is updated periodically.
3. Pre-Sale Marketing Support: Training includes assistance with marketing efforts to pre-sell memberships.
4. Ongoing Operational Guidance: After opening, the franchisor offers continuous advice and support on business operations.
5. Annual Business Planning: The franchisor may advise on the development of an annual business plan.
6. Marketing and Advertising Training: Guidance and optional training are provided for marketing strategies, including the use of advertising materials.
7. Additional Training: Ongoing training opportunities are made available after the business is operational.

Territory Protection

PickUp USA Franchise Company, LLC offers its franchisees an exclusive territory once the location of the fitness club is finalized. This territory does not follow a fixed radius but is based on market conditions and must include a population base of at least 50,000.

The franchisor commits not to open or license any other PickUp USA Fitness Club within this designated area, provided the franchisee is in good standing with the franchise agreement.

The exclusivity, however, applies only after a specific location is approved. If the franchisee signs the agreement before securing a site, the franchisor may assign a general area for site selection, which does not guarantee exclusivity.