Tastea is a modern beverage concept known for its handcrafted teas, smoothies, and specialty drinks served in a fast-casual setting. The idea originated around 2000 in Orange County, California, when two college friends set out to build a more creative alternative to traditional juice bars and standard tea shops.
Their vision combined East Asian flavor influences with the lively, community-focused feel of a contemporary café. Today, Tastea operates from its Southern California headquarters under Tastea Franchising, LLC, which was formed in 2013.
The first Tastea location opened in Little Saigon in Orange County and quickly attracted attention for its bold drink varieties and energetic brand personality. After several years of running company-owned stores, the brand launched its franchise program in 2014, debuting its first franchised unit in Chino Hills, California.
Its menu features customer favorites such as Thai Iced Tea, Jasmine Milk Tea, and Taro Milk Tea, along with inventive smoothies and icy blends made with fresh fruit and natural ingredients.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
The Tastea franchise provides a structured and supportive training program to ensure franchisees and key personnel are thoroughly prepared for operations. Here are the main training programs offered:
The Tastea franchise does not offer exclusive territory rights to its franchisees. Franchisees are specifically informed that they will not receive an exclusive territory for the operation of their Tastea Tea Bar.
This means other franchisees or company-owned stores may operate nearby without restriction, and franchisees do not have legal protection against such competition. Furthermore, Tastea and its affiliates retain broad rights to open additional Tastea Tea Bars or other businesses at any location, regardless of proximity to an existing franchise.
They may also grant franchises to third parties for the same purpose. This open-territory structure allows the franchisor flexibility in expanding the brand but limits territorial security for individual franchisees.
KEY FRANCHISE STATS
All you need to know about this franchise
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