Summer Moon Coffee Franchise FDD, Costs & Fees (2025)

Summer Moon Coffee specializes in wood-fired coffee roasted in brick ovens, offering a smooth and rich flavor profile with a hint of sweetness, served in a cozy and inviting coffeehouse atmosphere.

KEY FRANCHISE STATS

Franchisees

?

15
+
1400%
1400%
Franchise fee

?

$25,000
Investment

?

$596,000 - $987,000
Revenue (AUV)

?

Undisclosed

$1,160,000

+
n.a.
n.a.

Summer Moon Coffee is a distinctive coffee franchise known for its artisanal approach to brewing and its signature moon milk. Established in 2002 in Austin, Texas, Summer Moon Coffee has become renowned for its unique blend of flavors and its commitment to quality. 

Headquartered in Austin, the franchise began expanding through franchising in 2015, aiming to share its exceptional coffee experience with a broader audience.

Summer Moon Coffee specializes in handcrafted coffee drinks, including its famous moon milk, a proprietary blend that adds a rich, sweet touch to its beverages. 

The franchise distinguishes itself through its emphasis on traditional brewing methods and high-quality ingredients, creating a distinct taste profile that sets it apart from other coffee chains. This dedication to artisanal quality and customer experience has helped Summer Moon Coffee build a loyal following and a strong brand presence.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $25,000
Development Services Fee $12,000
Real Property/Site Lease $20,000 to $40,000
Design/Planning $7,500 to $9,500
Architect and MEP $15,000 to $30,000
Leasehold Improvements $260,000 to $525,000
Furniture, Fixtures, and Equipment $121,000 to $145,000
Opening Inventory $30,000 to $32,000
Smallwares $6,000 to $10,000
Signage $27,000 to $50,000
Drive Thru $20,000 to $25,000
Soft Costs $2,500 to $5,000
Insurance $2,400 to $5,000
Point of Sale $2,000 to $5,000
Computer Hardware/Software $5,000 to $6,000
Initial Training and Grand Opening Support Fee/Training Costs $20,000 to $30,000
Security and Utility Deposits $250 to $3,500
Business Licenses $500 to $3,500
Additional Funds – 3 months $20,000 to $25,000
Total for a Single Franchise Agreement $596,150 to $986,500 (excludes costs for the purchase of land)
Type of Expenditure Amount
Initial Franchise Fee $25,000
Development Services Fee $12,000
Real Property/Site Lease $20,000 to $40,000
Design/Planning $7,500 to $9,500
Architect and MEP $15,000 to $30,000
Leasehold Improvements $260,000 to $525,000
Furniture, Fixtures, and Equipment $121,000 to $145,000
Opening Inventory $30,000 to $32,000
Smallwares $6,000 to $10,000
Signage $27,000 to $50,000
Drive Thru $20,000 to $25,000
Soft Costs $2,500 to $5,000
Insurance $2,400 to $5,000
Point of Sale $2,000 to $5,000
Computer Hardware/Software $5,000 to $6,000
Initial Training and Grand Opening Support Fee/Training Costs $20,000 to $30,000
Security and Utility Deposits $250 to $3,500
Business Licenses $500 to $3,500
Additional Funds – 3 months $20,000 to $25,000
Total for a Single Franchise Agreement $596,150 to $986,500 (excludes costs for the purchase of land)

Franchise Disclosure Document

Create an account to access and download this FDD. For more information, see our plans here.

Number of units

Training 

Summer Moon Coffee Franchise offers a thorough training program designed to prepare franchisees for successful operation. The training includes:

  1. Initial Training: Franchisees undergo an intensive initial training program that covers all aspects of running a Summer Moon Coffee location. This includes hands-on training in coffee preparation, including the proprietary moon milk recipe, as well as operational procedures, customer service, and store management.
  2. Operational Procedures: Franchisees receive detailed instruction on daily operations, including inventory management, equipment maintenance, and employee training. This ensures that franchisees can effectively manage their locations and maintain the high standards of quality and service that Summer Moon Coffee is known for.
  3. Marketing and Business Development: The franchise provides training in marketing strategies and business development to help franchisees build their brand presence and attract customers. This includes guidance on local marketing efforts, promotions, and community engagement to drive growth and success.

Territory Protection

Summer Moon Coffee franchise provides territory protection to its franchisees, offering them exclusive rights to operate within a defined geographic area. This policy is designed to prevent competition between franchise locations and to ensure that each franchisee has a fair opportunity to capture and serve the local market.

By securing territories, Summer Moon Coffee helps franchisees focus on building their business and cultivating a loyal customer base without the threat of nearby competing locations. This territorial exclusivity supports franchisees in achieving their business goals and contributes to the overall success of the brand.

Competitors

Below are some of

Summer Moon Coffee

key competitors in the

Coffee & Tea

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Sign up
Gross Profit
Sign up
EBITDA
Sign up

15

New
+
1400%
1400%

$25,000

$596,000

$987,000

n.a.

$1,160,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

TPTEA Tea Shop

TPTEA Tea Shop is a Taiwanese bubble-tea franchise offering premium brewed tea, milk tea and tapioca drinks, serving global tea lovers and on-the-go customers, and known for strong tea bases, efficient service and authentic Taiwanese tea craftsmanship.

Franchisees

?

16
+
78%
78%
Investment

?

$425,000 - $447,000

Peet's Coffee

Peet's Coffee is a specialty coffeehouse franchise offering handcrafted espresso drinks, brewed coffees, and light café fare, serving serious coffee lovers and commuters, and known for dark, deeply roasted beans, rigorous sourcing, and influential West Coast coffee heritage.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$1,035,000 - $1,697,000

Sugar Llamas

Sugar Llamas is a dessert and coffee franchise offering made-to-order mini donuts, ice cream and espresso drinks, serving families, students and late-night snackers, and known for whimsical llama branding, hot bite-sized donuts and colorful, Instagrammable combinations.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$252,000 - $368,000

Molly Tea

Molly Tea is a modern chain tea-shop franchise offering jasmine-based milk teas, floral fruit teas, and specialty drinks, serving young bubble-tea fans worldwide, and known for jasmine-forward aroma, elegant branding, and lifestyle-oriented, photogenic store environments.

Franchisees

?

1
+
n.a.
n.a.
Investment

?

$528,000 - $1,108,000

Delah Coffee

Delah Coffee is a specialty coffeehouse franchise offering Yemeni-inspired coffee, espresso drinks, and light bites, serving coffee enthusiasts and social café guests, and known for authentic Arabic coffee traditions, carefully sourced beans, and welcoming, culture-rich spaces.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$282,000 - $424,000

Arwa Coffee

Arwa Coffee is a specialty coffee brand offering Yemeni-inspired coffees, espresso drinks, and café fare, serving commuters and neighborhood guests, and known for drive-thru convenience, ethically sourced beans, and highlighting the heritage and flavors of Yemeni coffee culture.

Franchisees

?

1
+
n.a.
n.a.
Investment

?

$243,000 - $610,000

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