Fuelify is a specialty beverage franchise focused on energy drinks, milk teas, smoothies, spritzers, coffee, and freeze-dried candy. The brand targets customers looking for bold flavors, customizable drinks, and quick-service convenience. Fuelify was founded in 2022 in Watertown, Wisconsin, where its first location quickly gained popularity as a modern drink destination.

The company is headquartered in Watertown, Wisconsin. Fuelify began franchising in 2025 as part of its strategy to expand nationally and grow its footprint in the competitive specialty beverage market. The franchise model is designed for streamlined operations while maintaining strong brand consistency and customer engagement.

Fuelify franchise locations sell a wide variety of made-to-order beverages that appeal to a broad demographic, including students, professionals, and energy-drink enthusiasts. The menu combines trendy energy teas and milk teas with classic coffee options, allowing locations to capture multiple customer segments throughout the day.

Training

Fuelify provides a comprehensive training program for franchisees to ensure proper setup and operation of their businesses. This program covers both pre-opening and post-opening phases to equip franchisees with the knowledge and tools required for success.

1. Initial Training Program
   Before opening, Fuelify offers an initial training program covering core aspects of operating the franchise. This includes instruction on the use of the operations manual, pricing, and day-to-day operations. While Fuelify supports this training, franchisees are responsible for acquiring any necessary professional licenses or certifications.
2. Opening Assistance
   Fuelify provides direct guidance and support during the initial setup phase. This includes help with acquiring equipment, signage, and inventory from approved vendors, along with limited assistance for site compliance with local codes. They also offer advice on employee hiring and staffing structure.
3. Ongoing Training and Support
   After launch, Fuelify continues to support franchisees through ongoing training as deemed necessary. Franchisees receive updates to the operations manual and access to guidance on operational challenges via phone or electronic communication. However, the franchisor is not obligated to develop new products or handle hiring or training of staff.

Territory Protection

Fuelify offers franchisees an exclusive territory, typically defined as a 3.5-mile radius around their location. Within this area, the franchisor agrees not to open another company-owned or franchised location using the same or similar trademarks and services. This protection is not dependent on sales volume or market penetration, and the territory boundaries cannot be altered due to population changes.

However, Fuelify retains the right to sell goods and services within the territory through alternative channels such as internet sales, telemarketing, catalogs, or other direct marketing methods. While these may use the Fuelify brand, such activities do not entitle the franchisee to compensation. Franchisees are also subject to cross-territorial protocols, particularly regarding online and group marketing efforts.

Franchisees cannot solicit customers outside their territory, although they may accept orders from such areas, provided they follow Fuelify’s guidelines. Additionally, area developers receive similar territorial protections, and failure to meet development schedules may affect future rights but not existing agreements. This structure is designed to balance franchisee exclusivity with the franchisor’s broader growth strategy.