Mercato Cucina is a foodservice franchise concept offering Italian-inspired fast-casual meals and marketplace items, serving local residents seeking refined yet convenient cuisine, and known for chef-crafted menus, fresh pastas and sauces, and an Italian deli–style experience with gourmet take-home products.
KEY FRANCHISE STATS
Franchisees
?
0
+
n.a.
n.a.
Franchise fee
?
$39,500
Investment
?
$199,000 - $346,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
Sign up
Mercato Cucina is a fast-casual Italian marketplace and café franchise known for fresh, high-quality Italian food and specialty market products. The concept was founded in 2021 by Executive Chef David Buico in Huntington Station, New York, inspired by traditional Italian food markets and family recipes.
The flagship location blends a marketplace, a kitchen, and a café, offering fresh pastas, sauces, mozzarella, Italian cold cuts, breakfast, lunch sandwiches, custom coffee blends, and catering.
Mercato Cucina is headquartered in Huntington Station, New York, the site of its first store and culinary development center. The brand emphasizes authentic Italian flavors, fresh ingredients, and a warm marketplace atmosphere that recreates the feel of classic Italian neighborhood shops.
Its model brings together both prepared foods and gourmet market products. The company began franchising in 2023, expanding its vision beyond its original New York roots.
Initial investment
The initial investment required for a Mercato Cucina franchise is
$199,000 - $346,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$39,500 – $39,500
Traveling and Living Expenses while Training
$3,750 – $7,500
Furniture, Fixtures, and Equipment
$5,000 – $10,000
Real Property Rent and Security Deposits
$9,000 – $18,000
Leasehold Improvements
$50,000 – $100,000
TV, Cameras and other Supplies
$40,000 – $80,000
Initial Inventory
$10,000 – $20,000
Signage
$5,000 – $8,000
Grand Opening Advertising
$2,000 – $5,000
Licenses, Permits, and Certifications
$1,000 – $3,000
Insurance (3 Months)
$900 – $1,800
Professional Fees
$2,500 – $3,500
Additional Funds (3 months)
$30,000 – $50,000
Total
$198,650 – $346,300
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Type of Expenditure
Amount
Initial Franchise Fee
$39,500 – $39,500
Traveling and Living Expenses while Training
$3,750 – $7,500
Furniture, Fixtures, and Equipment
$5,000 – $10,000
Real Property Rent and Security Deposits
$9,000 – $18,000
Leasehold Improvements
$50,000 – $100,000
TV, Cameras and other Supplies
$40,000 – $80,000
Initial Inventory
$10,000 – $20,000
Signage
$5,000 – $8,000
Grand Opening Advertising
$2,000 – $5,000
Licenses, Permits, and Certifications
$1,000 – $3,000
Insurance (3 Months)
$900 – $1,800
Professional Fees
$2,500 – $3,500
Additional Funds (3 months)
$30,000 – $50,000
Total
$198,650 – $346,300
Franchise Disclosure Document
Below is Mercato Cucina's 2024 Franchise Disclosure Document. Sign up for free to view the document.
Number of units
Mercato Cucina had 1 total units in 2024, of which 0 were franchised-owned and 1 company-owned.
Mercato Cucina provides a structured and detailed training program to prepare franchisees for successful business operations. The training programs include the following:
Initial Training Program The franchisor offers an initial training program at no tuition cost, which must be completed to the franchisor’s satisfaction before the franchise opens. This program includes both classroom and on-the-job instruction covering essential operational areas such as menu understanding, permits, customer service, food preparation, and safety. Franchisees are responsible for all related expenses, including travel and lodging.
Opening Assistance Mercato Cucina provides opening assistance and guidance during the setup phase of the franchised business. If additional support is requested and deemed necessary by the franchisor, it is offered at standard rates, plus related expenses.
Ongoing Training The franchisor may require the franchisee to attend up to two ongoing training programs annually. These may include seminars, webinars, or conventions, charged at $250 per person per day, plus travel and lodging if conducted at the franchisee's location. Franchisees bear all costs related to attendance.
Additional or Remedial Training If the franchisee fails to complete the training satisfactorily, the franchisor may terminate the agreement or require a substitute manager to complete training. The cost for such additional training is $250 per day per person or the franchisor’s then-current rates.
Territory Protection
Mercato Cucina offers franchisees an exclusive territory, which means the franchisor agrees not to establish either a company-owned or franchised outlet selling the same or similar goods or services under the same or similar trademarks within that geographic area.
This territory is typically defined by a radius or population count and does not require the franchisee to achieve any specific sales performance to maintain it. The franchisor also does not reserve the right to alter the territory even if population density increases.
However, Mercato Cucina retains the right to use other distribution methods within a franchisee's territory, such as internet sales, catalog orders, or telemarketing. These channels may allow the franchisor or its affiliates to reach customers within the assigned area, and franchisees are not entitled to compensation for any sales that result.
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