Baskin-Robbins, established by Burt Baskin and Irv Robbins in 1945 in Glendale, California, has grown into the world's largest chain of ice cream specialty shops. Franchising began in 1948, and the company is now based in Canton, Massachusetts, as part of Inspire Brands.
Famous for its "31 flavors" slogan, Baskin-Robbins suggests customers can savor a different flavor every day of the month, solidifying its reputation in the ice cream market.
What sets Baskin-Robbins apart is its extensive array of flavors, having introduced over 1,300 varieties since its start, including options for vegan and non-dairy diets. This focus on diversity, quality, and innovation has ensured its prominent position in the industry.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Baskin-Robbins offers a thorough training program designed to ensure franchisees are fully equipped to manage their stores efficiently. Here’s an overview of the training process:
For franchisees aiming to own and operate multiple stores, it is mandatory to oversee their network with a team of individuals who have successfully completed the training program.
Franchisees opening or acquiring a Combo Restaurant must fulfill the training requirements for both brands prior to launching the restaurant. It is crucial for franchisees and their restaurant managers to be proficient in English to successfully complete the training program.
The "Brand Training" program is mandatory for franchisees, their management team, and their staff. This includes "The Center," an online training platform that covers brand communications, operational guidelines, equipment programming, and marketing preparedness.
Franchisees are given the right to operate a single Restaurant at a designated location as specified in the Franchise Agreement (FA) or its exhibits, and this right is limited to that specific location. They will not receive additional rights, a minimum territory, or any other protected rights.
Additionally, franchisees are restricted from distributing products outside of their Restaurant, including through alternative distribution channels. Baskin-Robbins employs alternative distribution channels for its products and trademarks and may expand its product sales on a local, regional, national, or international scale.
KEY FRANCHISE STATS
All you need to know about this franchise
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