Structural Elements Franchise FDD, Costs & Fees (2026)
Structural Elements offers a holistic approach to health and wellness, combining orthopedic manual therapy, movement analysis, and personalized treatment plans.
KEY FRANCHISE STATS
Franchisees
?
11
+
-21%
-21%
Franchise fee
?
$2,500
Investment
?
$11,000 - $23,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Structural Elements® is a pioneering orthopedic wellness franchise that integrates structural bodywork with connective tissue therapy to address musculoskeletal imbalances.
Founded in 2013 by Doug Bertram in Hagerstown, Maryland, the company began franchising in 2016. Its headquarters remain in Hagerstown, serving as the central hub for its growing network of clinics.
The franchise offers a unique approach to wellness by focusing on the body's structural elements. Services include a blend of manual therapy, movement education, and personalized treatment plans designed to improve overall function and reduce pain. This holistic methodology sets Structural Elements apart in the health and wellness industry.
Structural Elements distinguishes itself through its proprietary treatment model that emphasizes long-term patient care and maintenance. By addressing the root causes of discomfort rather than just symptoms, the franchise promotes sustained health improvements.
Initial investment
The initial investment required for a Structural Elements franchise is $11,000 - $23,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Micro-Franchise Fee
$2,500
Rent
$3,000 - $6,750
Training Fee
$416 - $5,000
Training Expenses
$1,500 - $2,500
Computers and Electronic Hardware and Software
$750 - $1,200
Supplies and Equipment
$100 - $500
Business Licenses and Other Professional Fees
$2,100 - $3,300
Additional Funds – 3 months
$750 - $1,500
Totals
$11,116 - $23,250
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Type of Expenditure
Amount
Micro-Franchise Fee
$2,500
Rent
$3,000 - $6,750
Training Fee
$416 - $5,000
Training Expenses
$1,500 - $2,500
Computers and Electronic Hardware and Software
$750 - $1,200
Supplies and Equipment
$100 - $500
Business Licenses and Other Professional Fees
$2,100 - $3,300
Additional Funds – 3 months
$750 - $1,500
Totals
$11,116 - $23,250
Franchise Disclosure Document
Below is Structural Elements's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Structural Elements had 11 total units in 2024, of which 11 were franchised-owned and 0 company-owned.
Structural Elements Franchising (SEF) provides a structured suite of training programs for its Micro-Franchisees:
Initial Training Program: Before launching a Micro-Franchise Business, franchisees or their designated Qualified Professionals must complete SEF’s Initial Training Program to the franchisor’s satisfaction. This training is critical for proper establishment and operation and must be completed within 90 days of the agreement’s effective date. The cost, covered by the franchisee, includes an Initial Training Fee that is nonrefundable and may be paid either in full or via installments.
Ongoing Training: SEF may require participation in webinars, courses, and additional training throughout the term of the agreement. Franchisees are expected to complete up to eight hours of continuing education annually. SEF can mandate attendance for non-compliance and may charge $1,000 per half day for additional training sessions, plus travel and lodging expenses for the trainers.
Annual Convention: Franchisees are obliged to attend one annual convention or conference hosted or designated by SEF, spanning up to three days. Fees may apply even in cases of non-attendance unless a written exemption is provided.
Territory Protection
Structural Elements Franchising (SEF) does not provide territory protection to its franchisees. Each Micro-Franchisee is assigned a specific Designated Location within a Clinic and may only operate from that location.
However, franchisees are not granted exclusive territory rights, meaning they can face competition from other franchisees, company-owned outlets, or other distribution channels controlled by SEF.
The franchisor retains broad rights to establish or license others to operate similar businesses anywhere, including locations near existing Micro-Franchisees. SEF may open or authorize additional Micro-Franchise Businesses or Clinics in proximity to the Designated Location, regardless of the financial impact on the existing franchisee.
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