Gokhale Method franchise is a wellness education system focused on teaching posture, movement, and pain-relief skills. It was founded by Esther Gokhale and is headquartered in Palo Alto, California. The method combines anthropology, biomechanics, and evidence-based movement to help people restore natural posture and eliminate chronic pain.

The franchise began offering opportunities in 2011 under the Gokhale Method Institute. It supports a network of certified teachers who deliver in-person and online courses, workshops, retreats, consultations, and corporate wellness programs. Franchisees are trained to educate clients on techniques that improve body alignment and physical comfort.

The Gokhale Method franchise sells both services and related physical products, including posture supports, chairs, and books. What sets it apart is its focus on “life exercise” — integrating posture and movement improvement into daily activities rather than requiring additional workouts.

Training

The Gokhale Method franchise provides a detailed training structure for franchisees to effectively deliver its signature posture and movement programs.

1. Initial Training – Immersion Week: Franchisees are required to attend an Immersion Week, which includes travel, food, and lodging expenses. This week introduces the core methods and practices of the Gokhale System.
2. Continuing Education – Teacher Webinars: Franchisees must participate in bi-monthly teacher webinars. These sessions are designed to provide ongoing support, skill refinement, and updates on teaching practices.
3. Annual Meeting Participation: Franchisees are also expected to attend an annual meeting. This gathering reinforces community, offers additional instruction, and ensures alignment with the latest Gokhale Method standards.

Territory Protection

The Gokhale Method does not provide franchisees with exclusive territorial protection. While franchisees may teach within a general geographic area approved by the Franchisor, this approval does not grant any exclusive rights to that location or to the students taught.

The Franchisor may approve other franchisees to operate in the same area, and franchisees have no territorial rights or claims. Additionally, the Gokhale Method reserves the right to market, communicate with, and maintain relationships with any students—even those originally taught by a franchisee.

Franchisees may not interfere with these relationships and must accept that the Franchisor can operate freely within any area. All rights not explicitly granted in the agreement are retained by the Franchisor, further limiting any territorial claims.