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Founded in 2004 by the prestigious Sotheby’s auction house, Sotheby’s International Realty quickly emerged as a premier name in luxury real estate, specializing in the sale and marketing of upscale residential properties. The brand was created to bring Sotheby’s tradition of excellence and trusted service into the real estate market.
In 2004, Sotheby’s International Realty formed a strategic alliance with Realogy Holdings Corp., now known as Anywhere Real Estate, Inc. This collaboration launched a global franchise system designed to broaden the brand’s reach and influence.
Through franchising, Sotheby’s International Realty empowers qualified brokerages and individuals to operate under its name, offering them access to extensive operational, marketing, recruiting, education, and business development support.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
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Sotheby’s International Realty® franchise system provides the following types of training:
Sotheby’s International Realty® does not offer exclusive territory protection to its franchisees. Franchisees are allowed to operate only from the Office locations identified in their Franchise Agreement, but they may face competition from other franchisees, company-owned outlets, and other distribution channels owned by the Franchisor.
Although the Franchisor may, at its discretion, grant limited protected areas, these are not guaranteed and must be formally documented. If limited protected areas are granted, they come with specific terms and can be revoked if certain conditions, such as maintaining a required level of gross revenue, are not met.
The Franchisor maintains the right to introduce new franchises even within close proximity unless a specific, written protection agreement is in place. Therefore, franchisees under Sotheby’s International Realty® should not expect automatic or permanent territorial exclusivity.
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Below are some of
Sotheby's International Realty
key competitors in the
Other Business Services
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